Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. While both aim to bolster website performance, they operate on different mechanisms and timelines. Google’s Core Web Vitals underscore the importance of having a fast, reliable website.

A/B testing 114

A/B testing UX User Experience Engineering 114

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. Indexing: Is it clear which pages the search engine should index? Technology : Is your website search engine-friendly? Think of your website as a filing cabinet.

UX 133

UX Click Through Rate Engineering Service 133

Search Engine Land

APRIL 1, 2024

If the page isn’t ranking at all, this could mean that it’s not been seen by Google or Google simply cannot index it. Indexing issues If the page isn’t ranking, it may be that it’s not actually available to index or Google doesn’t think it’s index-worthy. This means you’ll likely need to optimize it further. See terms.

Technique 119

Technique Legal User Experience Represent 119

Search Engine Land

MAY 13, 2024

Think of a simplified world where websites are replaced by books, and answers are found by a team of 1 million dedicated workers. Introducing the inverted index You decide this process is too slow and that this might be a task for your workforce. The result is what is called an inverted index.

Engineering 111

Engineering Construction Start-ups Process 111

Search Engine Land

SEPTEMBER 21, 2023

Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations. While a fantastic content strategy can lead to rapid growth, it can only take you so far if your website’s technical foundation is unstable.

Objectives and Key Results 102

Objectives and Key Results Engineering High impact Networking 102

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

UX 116

UX Manufacturing Clients Growth 116

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Get the daily newsletter search marketers rely on.

User Experience 101

User Experience Engineering Represent Strategize 101

Search Engine Land

NOVEMBER 27, 2023

to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a website. Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. To some extent, technical SEO elements overlap with on-page SEO.

Campaign 109

Campaign UX Technique Technology 109

Search Engine Land

NOVEMBER 9, 2023

In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. SEO professionals play a crucial role in enhancing the quality of websites, whether through on-page or off-page optimization. the website) more valuable day by day.

Engineering 112

Engineering Clients Networking Education 112

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

Objectives and Key Results 105

Objectives and Key Results UX Manufacturing Technology 105

Search Engine Land

OCTOBER 3, 2023

This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly discoverable, harvestable and exploitable. If exposed, any PII data may get crawled and included in Google’s index in some form. How does PII data get exposed and indexed? Regular monitoring is crucial.

Engineering 98

Engineering Healthcare Drivers/motivators Contact 98

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Get the daily newsletter search marketers rely on.

X-functional 119

X-functional User Experience UX Follow-up 119

Search Engine Land

JANUARY 19, 2024

However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. 404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. Ford Get the daily newsletter search marketers rely on.

User Experience 119

User Experience Sports Contact Follow-up 119

Search Engine Land

FEBRUARY 19, 2024

Having proper schema structure on your website. Strong technical SEO foundation is necessary to ensure proper crawling and indexing of your content. The top three things that impact local business in 2024, according to Joy Hawkins, will be: Quality of your website. Reviews on the Google Business Profile.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. Unique selling proposition. Performance.

Gambling 112

Gambling Cross-sell CTR Represent 112

Search Engine Land

DECEMBER 5, 2023

Are you looking to improve your website’s SEO and increase organic traffic? Visit Digital Marketing Depot to download 8 New Winning SEO Tests. This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Learn more!

A/B testing 109

A/B testing Click Through Rate Presentation 109

Search Engine Land

AUGUST 22, 2023

If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all. Indexing is also not ranking.

Campaign 92

Campaign Legal Retail Start-ups 92

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. The website was for a small multiple sclerosis (MS) charity. SUBSCRIBE See terms.

Launch 122

Launch Engineering Technology Technology 122

Search Engine Land

JANUARY 11, 2024

Here’s a quick way to check what other sites say about you: Google your website. Site first indexed by Google : Specifies when the site was first indexed by Google. They] try to prioritize helpful results that are not created or controlled by the source website, to provide independent perspectives,” according to Google.

Trust 123

Trust Engineering Represent Follow-up 123

Search Engine Land

SEPTEMBER 5, 2023

Any amount of mature content can cause Google to label a website as “adult” and limit its exposure for most queries. Websites that Google explicitly labels as being pornographic only show up for certain queries. This is especially relevant for marketplaces, sites that index internal search results, or leverage UGC for SEO.

Represent 129

Represent Start-ups Conversion Education 129

Search Engine Land

DECEMBER 21, 2023

Invisible junk The “visible web” is the sliver of the web that search engines choose to index and show in search results. We know from How Google Search and ranking works, according to Google’s Pandu Nayak , based on Google antitrust trial testimony, that Google “only” maintains an index of ~400 billion documents.

Gaming 133

Gaming Engineering Presentation UX 133

Search Engine Land

NOVEMBER 29, 2022

Doorway pages might seem like a nebulous concept for some marketers to grasp. This is partly because, in the advent of the commercialized/public internet, everyone thought that website visitors would only enter your site via the homepage. I had been tasked with increasing traffic to one of Verizon’s biggest websites at the time.

Territory 103

Territory Engineering Retail Manufacturing 103

Search Engine Land

APRIL 19, 2024

Screaming Frog Pros : Thoroughly indexes sites, connects to PageSpeed Insights API (with a key you provide), scheduling available. Get the daily newsletter search marketers rely on. Ahrefs Pros : Thoroughly indexes sites, scheduling available, cloud-based application, connects to the PageSpeed Insights API (with a key you provide).

Appointment 98

Appointment Start-ups Process Customers 98

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). Indexing One of the big challenges for Google is the cost-effective crawling and indexing of URLs and content. References.

Engineering 98

Engineering Closing Promote Campaign 98

Search Engine Land

FEBRUARY 7, 2023

If you see “Discovered – currently not indexed” in Google Search Console, it means Google is aware of the URL, but hasn’t crawled and indexed it yet. Request indexing via Google Search Console This is an obvious resolution and for the majority of cases, it will resolve the issue.

Presentation 88

Presentation Engineering Process Product 88

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The more you control the narrative on your website and other sites about your brand, the higher the chances that language models pick up the right information and reproduce it in the right contexts in generative answers. See terms.

Engineering 108

Engineering Networking Clients Construction 108

Search Engine Land

MARCH 29, 2024

How schema markup benefits Google and website owners Google faces escalating costs with the rapid growth of spam and the impending adoption of generative AI in SERPs. One approach to reducing costs I’ve observed is a more stringent policy for what gets included in Google’s index. Get the daily newsletter search marketers rely on.

Trust 102

Trust User Experience Engineering Clients 102

Search Engine Land

MARCH 15, 2023

Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. It is not a one-and-done approach where you only need to add some code to your website. Schema can only be deployed on indexed and discovered URLs.

GTM 86

GTM Objectives and Key Results CTR Click Through Rate 86

Search Engine Land

OCTOBER 27, 2022

This is especially important for time-limited or first-to-market content strategies. Yet too often it’s said crawl optimization is only beneficial for large websites. Crawl optimization is beneficial for every website. This is the number of URLs Googlebot will crawl in a given amount of time on a particular website.

User Experience 114

User Experience Engineering Follow-up Start-ups 114

Search Engine Land

JANUARY 29, 2024

Provide a strong answer with evidence, support it with facts, and don’t hesitate to link to specific blogs, websites, or studies. Internal links These are links from one page on your website to another page. External links Linking to resources, sources, and other websites is part of SEO; you should not be afraid to do it.

User Experience 118

User Experience Engineering Follow-up Technique 118

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. Better engage with website visitors by adding videos to your CTA modules (beta).

Legal 105

Legal Contact Territory Prospecting 105

Search Engine Land

AUGUST 28, 2023

It ensures search engines can effectively access, crawl, and interpret a website. Improved website performance Sites optimized from a technical standpoint offer better user experiences, which can result in higher engagement and conversion rates. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Engineering 90

Engineering User Experience Process Conversion 90

Search Engine Land

MARCH 24, 2023

Links and website usability still matter. I also like what former Googler and now popular SEO expert Pedro Dias said in response to Mueller’s remarks, which reflects the reality of the web: “Unfortunately it’s not easy to change the architecture on complex and large websites. Often, something like this, [sic!] .”

UX 97

UX Engineering User Experience Start-ups 97

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 81

Technology Technology Campaign Education 81

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

Click Through Rate 129

Click Through Rate Campaign Retail Clients 129

Search Engine Land

JANUARY 27, 2023

That money is much needed in creating a great website with great user experience and helpful content.” Just going after links won’t cut it in most markets either. You might be better off with a bigger content marketing spend than allocating dollars on link building. Get the daily newsletter search marketers rely on.

UX 98

UX Objectives and Key Results User Experience Consult 98

Search Engine Land

JULY 6, 2023

When a user made a query, the search engine would refer to an inverted index database – a data structure mapping words to their locations in a set of documents – and retrieve documents with the highest number of matches. Get the daily newsletter search marketers rely on. ” Search engine 2.0 ” to “search engine 2.0”,

Objectives and Key Results 102

Objectives and Key Results Engineering Niche Technique 102