Remove marketing why-marketers-should-care-about-data-security
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10 things to do if your martech solution vendor gets bought

Martech

Know what you need and why. The most important thing is to understand why you are using the solution in the first place. Protect yourself by really knowing why you picked something to begin with.” The buyer likely tell you why the two will work well together and provide you with something better than ever.

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How to build customer trust through data privacy and security

Martech

Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust.

Trust 97
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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Consumer privacy has become a major focus in the digital advertising industry.

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A Technical Deep Dive Into Building AI Products for the Enterprise with Contextual AI’s CEO Douwe Kiela

SaaStr

Attribution — knowing why these language models are saying what they’re saying. Data privacy — we send valuable data to someone else’s data center. For many Enterprises, it’s not just about the quality of the language model. It’s also about the price point and whether it makes sense financially.

Product 99
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Salesforce says an internal action caused service outage

Martech

This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. Because this was an issue with Salesforce communicating with AWS no customers’ data was ever at risk of being exposed or compromised, he added. “We Why we care.

Service 109
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2024 Predictions: Data and AI on marketers’ minds

Martech

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

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Here’s How I Advise Anxious C-Suites To Approach Generative AI

Salesforce

I can tell you this: C-suite leaders are nervous about generative AI in business. Their initial focus is the post-operative care division, which receives highly technical calls from patients that the staff is not generally trained to answer. This knowledge gap affects patient care. I’ll tell you what I tell them.