Search Engine Land

DECEMBER 19, 2023

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. YouTube Select Shorts Lineups: Reservation products that enable eligible clients to target the top 5% of popular YouTube Shorts (vertical videos that are 60 seconds or less in length). Why we care.

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Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube.

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Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. It would be unlikely for consumers to stop using social media altogether in short order.” We’d like to know how it’s been for you.

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ClickFunnels

JANUARY 31, 2022

It’s important to keep up with marketing trends. 1 Marketers Say That Lead Generation Is Their Top Marketing Priority. When Hubspot asked marketers: “What are your top marketing priorities in the next 12 months?”. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. #2

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Search Engine Land

SEPTEMBER 21, 2023

YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier.

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Search Engine Land

AUGUST 2, 2023

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. Get the daily newsletter search marketers rely on.

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Search Engine Land

AUGUST 11, 2023

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. Are there ads on Shorts? Creators can add a link to any Short they post using a new option now available in YouTube Studio. ” Get the daily newsletter search marketers rely on. Why we care.

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Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). Shorts ads. Get the daily newsletter search marketers rely on. The post YouTube rolls out video view campaigns globally appeared first on Search Engine Land. Why we care. In-feed ads. SUBSCRIBE See terms. What has Google said?

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Search Engine Land

SEPTEMBER 7, 2023

YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. Get the daily newsletter search marketers rely on. What has YouTube said?

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Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. For years, Google and Bing have dominated paid search.

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Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year.

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Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world.

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Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue.

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Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. This song by a virtual YouTuber, or VTuber, now has 1.4 Since then, Curious Refuge uploaded “Barbenheimer | Movie Trailer” on July 18. million views.

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Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The Gen Z Music lineup also provides marketers with an opportunity to better connect with Gen Z – a group of people that is rapidly becoming one of the largest online consumer groups. Why we care. SUBSCRIBE See terms.

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Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Please take our short survey so we can tell you the state of martech salaries and careers.

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Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts.

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Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

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Search Engine Land

MAY 23, 2023

Here’s what we know about the new campaigns announced at Google Marketing Live today. Video view campaigns combine a variety of formats including skippable in-stream ads, in-feed ads, and Shorts ads to get the most out of a budget. These campaigns will work across: YouTube Shorts. YouTube in-stream.

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Heinz Marketing

SEPTEMBER 25, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Easily Make YouTube Shorts With Your Longer Videos. ” The post B2B Reads: Defining Habits, Human Capital, and Overthinking appeared first on Heinz Marketing.

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Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. And then there’s YouTube. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus how, when and why they use the platform. Thinking about trying YouTube Ads in 2022?

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Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

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Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. What is short-form content?

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Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

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Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release. CTV vs. YouTube. growth for CTV this year.

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Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. You can then align your wider marketing strategies with real user behavior to ensure your brand is present and persuasive at every step of the customer journey.

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Search Engine Land

MARCH 8, 2023

YouTube has announced that it will remove overlay ads from the platform starting on April 6. The removal of overlay ads will undoubtedly enhance the viewer experience, making YouTube a more enjoyable platform for all. The move is also a significant win for YouTube creators. What YouTube says. Why the change.

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Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Dig deeper: Why strong Google Ads creative is THE priority for advertisers Get the daily newsletter search marketers rely on.

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Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. Target with intent: Research and strategize with custom audiences, target with intent and grow your YouTube audiences with optimized detailed demographics.

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Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. This should be required reading for every marketer and executive at all brands and agencies in America. Uploaded to YouTube on Dec. What can I add?

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Martech

MAY 2, 2023

Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. Marketers have to follow this space in order to meet many of their customers where they are. YouTube is bringing smart advertising to short videos. The NewFronts.

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ClickFunnels

JULY 28, 2021

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. Today we are going to look at five powerful online business marketing ideas that can help you do that. Here’s What You Need To Do Before You Start Marketing Your Online Business. Marketing Idea #1: Paid Advertising.

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Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

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ClickFunnels

JANUARY 28, 2022

Note that although both lead generation pages and sales pages are landing pages, when online marketers use the term “landing page”, they are usually referring to a lead generation page. There are three different types of landing pages: Short-form landing pages also known as squeeze pages. 3 Different Types of Landing Pages.

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Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. million accounts uploaded 696 million videos to YouTube from Oct. But this has an impact on digital marketers, too.

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