Search Engine Land

OCTOBER 23, 2023

“Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. Let’s get to it! Advertisers will be able to reuse audiences across campaigns.

E-commerce 127

E-commerce Launch Campaign Retail 127

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Here’s how it’s done.

CTR 72

CTR Click Through Rate Promote Entertainment 72

Hubspot

JUNE 30, 2020

And, I'm not the only consumer (or marketer) who thinks this. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content. Meanwhile, 58% of marketers have implemented UGC in ad campaigns.

Promote 101

Promote Trust High impact Campaign 101

ClickFunnels

DECEMBER 21, 2022

But an often overlooked part of copywriting is how it can (and should) be used as a branding tool; to solidify market positioning, to build empathy with a specific audience, and to create a consistent image online. Here are some stats to mull over…. These could be stories about your target market and the challenges they face.

Real Estate 239

Real Estate Niche Follow-up Pitch 239

Search Engine Land

NOVEMBER 15, 2022

Microsoft provides the following stats about the power of its Audience-based Video Ads: 1 in 3 users stays on MSN and Microsoft Edge to get the content they need. 39% of users watch videos on MSN but not on YouTube. .” Connecting to audiences. 72 minutes is the average time spent by a visitor on Microsoft Edge per month.

Networking 91

Networking Launch Follow-up Campaign 91

Hubspot

JANUARY 30, 2024

Source: Our World In Data Here are some of the most impressive stats: Nearly 60% of Africans are under the age of 25, compared to 27% of Europeans. South Africa’s growing sneaker market ? Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth.

E-commerce 66

E-commerce Territory Niche Finance 66

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Entertainment 88

Entertainment Meeting Engineering Customers 88

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. ” Google was also expanding ad grants for COVID-19 public service announcements. Yep launched in 2022.)

Engineering 96

Engineering Launch Territory Government 96

Search Engine Land

MARCH 7, 2023

Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant. Google Ventures Backs Another Marketing Company, Hubspot 2010: Hubspot garnered a $32 million series D funding round from Google Ventures, along with Sequoia Capital and Salesforce.com. YouTube), and personalize a lineup of shows.

Engineering 89

Engineering Launch Networking Entertainment 89

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. Take a look at some of these other stats …. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. YouTube’s “Content Identification System” Delay May Hurt Google’s Plans. Search Engine Land Stats: 2007, In Review.

E-commerce 113

E-commerce Gambling Engineering Campaign 113

Search Engine Land

JANUARY 24, 2023

DuckDuckGo Sets New Traffic Record, But Stats Show How Dominant Google, Others Are 2012: DuckDuckGo reached 700,000+ queries in a day for the first two times. Survey Says: Search Right Behind Email Marketing In Best-Performing Category 2008: 80% said email marketing performs strongly for their company, with search right behind at 70.6%.

A/B testing 125

A/B testing Engineering Price Territory 125

Search Engine Land

JANUARY 16, 2023

Google Links To Competitors Next To YouTube Videos. The links appeared next to YouTube videos, but only on music-related searches. Google’s Video Sites Gain Market Share. billion of which were on YouTube (30.6%). Search Engine Land: Top Stories & Stats, Jan. From Search Marketing Expo ( SMX ).

Engineering 90

Engineering Drivers/motivators Retail Conversion 90

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. The new development will bring affinity, in-market, and demographic audience segments to connected TVs. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com.

E-commerce 95

E-commerce Launch Campaign Retail 95

Search Engine Land

FEBRUARY 19, 2023

New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier 2015: Ad type would give mobile-centric marketers the ability to set up phone call conversion only campaigns. Viacom To Sign With Joost Over Google’s YouTube 2007: Joost was like YouTube but they specialized in commercial video. million U.S.

E-commerce 93

E-commerce Engineering B2B Campaign 93

Search Engine Land

FEBRUARY 25, 2023

Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report 2018: Google’s John Mueller confirmed a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for on Feb. From Search Marketing Expo ( SMX ) Know your site.

E-commerce 114

E-commerce Launch Engineering Contract 114

ClickFunnels

AUGUST 20, 2021

To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market. You could also target YouTube Channels, blogs, or even magazines. What could you offer your target market that would solve their most immediate problem? The Dream 100.

Lead generation 237

Lead generation Technique Referrals Niche 237

ClickFunnels

OCTOBER 6, 2021

In this guide, we’re going to give you 7 practical steps to becoming a better salesperson — not for selling pens to people on the street, but for selling real products or services to a specific target market. The American marketing author, consultant, and professor, Philip Kotler, once said, “There is only one winning strategy.

Sell 215

Sell Up-sell Negotiate Follow-up 215

Martech

AUGUST 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, does your data have a destination? Here, research suggests that the options on the market have yet to be widely tested. Chris Wood, Editor. Read more here. Why we care.

Engineering 115

Engineering Represent CRM Launch 115

Search Engine Land

APRIL 2, 2024

I’ve worked in the field of marketing analytics for nearly two decades. Whether it’s auditing accounts run by other agencies or hearing marketing partners give poor advice on joint client calls, I’ve seen plenty of instances where platforms, agencies and even internal teams are juicing their stats to twist “performance” for their benefit.

Gaming 69

Gaming Non-Profits Campaign Technique 69

Search Engine Land

JANUARY 8, 2023

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats. 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” Do YouTube Videos, Stupid! 2009: Google/YouTube threw its first party for a U.S. What Is The Mountain Of Butterflies?

Referrals 91

Referrals CTR Launch Engineering 91

Hubspot

APRIL 1, 2020

In his speech, Shah told the story of YouTube's early days. Upon further research, YouTube's team realized that 10% of the population was left-handed. 25 Stats About Diversity in the Workplace. General Stats. Inclusion should span every aspect of your company, from your people operations to your marketing campaigns.

Non-Profits 93

Non-Profits UX Legal Consult 93

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Martech

APRIL 4, 2023

For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. You want to segregate those stats to recommend doctor content for doctors and consumer content for consumers. What is content recommendation? Here’s why.

B2C 114

B2C Referrals Engineering Promote 114

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. How Gen Z Searches the Web.

Niche 101

Niche Engineering User Experience Technique 101

A Sales Guy

DECEMBER 15, 2017

I used Twitter, Instagram, YouTube, Facebook, this blog, and LinkedIn as my primary social channels. Youtube has been great for brand reinforcement, in other words, people who already know me, go to YouTube to get to know me better. I’m all over social, most of you know that. 178,000 total views. 3,859 total likes.

Real Estate 97

Real Estate Education Start-ups Growth 97

ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. The growth of B2B video marketing. Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. You have a pretty good idea of why they’re on LinkedIn—to improve their career or company.

Entertainment 129

Entertainment B2B B2C Campaign 129

Search Engine Land

JANUARY 9, 2023

2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. 2008: The average salary fell in the $60,000-$70,000 range and experience was a factor in how much search marketers earned. Google Maps Gaining On Market Leader Mapquest.

Government 89

Government Engineering Retail User Experience 89

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? 52 Gen Z Stats to Know in 2020. General Stats.

Entertainment 101

Entertainment Finance Gaming Consult 101

Hubspot

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it. 26 TikTok Stats to Know in 2019. Userbase, Downloads, and Growth.

Entertainment 101

Entertainment Launch Pitch Follow-up 101

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Entertainment 101

Entertainment Growth Engineering Launch 101

Hubspot

JANUARY 25, 2018

If you haven't started thinking about how video fits into your long-term marketing strategy, now's the time to start taking it seriously. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. YouTube vs Vimeo. Winner: YouTube. Winner: YouTube.

Niche 78

Niche Gaming Price Campaign 78

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos.

Objectives and Key Results 93

Objectives and Key Results Start-ups Follow-up B2C 93

Search Engine Land

MARCH 6, 2023

App marketers can now upload customer IDs to AdWords for targeting on Google Display Network 2016: The new bulk IDFA/advertising ID upload feature helped developers try to re-engage users on iOS and Android devices. YouTube Blocked In Turkey 2007: Because a video was found that insulted Mustafa Kemal Ataturk, the founder of modern Turkey.

CTR 86

CTR E-commerce Territory Networking 86

Search Engine Land

APRIL 11, 2024

Some believe Performance Max is a top-of-funnel campaign type because it heavily promotes visual content (YouTube, display, etc.). Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures. Business email address Subscribe Processing.

Campaign 114

Campaign Represent Networking Conversion 114

Sales Hacker

OCTOBER 14, 2021

Upload a simple promo on YouTube. Step 6: Analyze your stats after launch. In case of a large following and good activity, you can use these stats to build a better demographic profile of your potential customers. Use reviews and comments on your product to improve your marketing strategy and the product in general.

Launch 89

Launch Product Minimum Viable Product Campaign 89