Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. The reasons why consumers might be turned off to social media are obvious, but they aren’t new.

Entertainment 138

Entertainment Sports Niche Retail 138

G2

JULY 30, 2021

Video is one of the best tools marketers and business owners can use to build brand awareness, attract customers, and convert leads to sales.

Customers 111

Customers Sales 111

G2

JANUARY 10, 2024

Why just learn from the best when you can work with the best? Find out about Adam Walker's experience as a fractional CMO and what the benefits really are.

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Hubspot

OCTOBER 23, 2015

Believe it or not, in the early days of social media, Twitter was a healing place. In his INBOUND15 Spotlight talk, Jon Ronson -- journalist, humorist, documentary filmmaker, and author of several best-selling books -- talks about the evolution and consequences of social media shaming on Twitter. Share with us in the comments.

Networking 74

Networking Up-sell Start-ups Conversion 74

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. In 2017, vertical video gained traction with the launch of Facebook Stories.

Launch 103

Launch Presentation Growth Campaign 103

Hubspot

JULY 28, 2015

Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x But does all this video really help marketers succeed? Not sure where to start with video for your social media account?

Customers 76

Customers B2B 76

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Dig deeper: Google’s Privacy Sandbox: What you need to know Video. Video advertising saw 10.6% Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% ad revenue, conducted by PwC.

Retail 105

Retail Commission Networking Growth 105

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Retail 112

Retail Growth Process Advertising/ Marketing 112

Search Engine Land

FEBRUARY 20, 2024

Surprisingly, video search optimization, a method to dominate real estate, remains underutilized. Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Veteran SEOs should have a few issues translating their skills from other content forms to video SEO.

Real Estate 123

Real Estate Campaign Technique Clients 123

Hubspot

JUNE 5, 2017

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for your brand.

Networking 78

Networking Promote Growth Process 78

Search Engine Land

SEPTEMBER 7, 2023

That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. The three biggest reasons: The video format of the results (69%) More relatable answers (65%) Personalized answers (47%) TikTok makes people buy. billion video views. Why we care. TikTok reported it got 12.4

Engineering 145

Engineering Trust Promote Product 145

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA. Use AI or die?

Strategize 132

Strategize Education Price Service 132

The Sales Hunter

JUNE 28, 2014

I’ve heard of too many salespeople pouring too much time into social media. If you are defaulting to social media as your primary strategy to boost sales, then I want to challenge you! Sure, social media can be part of your selling strategy, […]. You need to use your optimal selling time to get out and sell.

Cold Call 82

Cold Call Sales Prospecting Closing 82

Search Engine Land

FEBRUARY 8, 2024

Yet, as paid media (i.e., Despite the common misconception that equates PPC solely with Google, this article considers PPC to include all forms of paid media, not just Google’s platform. The evolution of PPC into paid media PPC mainly aims to capture user intent. These audiences can be people who: Engaged with your brand.

Objectives and Key Results 129

Objectives and Key Results A/B testing Campaign Price 129

Search Engine Land

APRIL 23, 2024

Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover. You can incorporate keywords into your content, including video descriptions, verbal mentions, captions and voiceovers.

Entertainment 112

Entertainment Objectives and Key Results Follow-up Engineering 112

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. Ad duration.

Campaign 115

Campaign Conversion Process 115

Martech

MAY 9, 2024

It uses in-house AI image clustering technology and the latest AI models to enable users to professionally display media online by inputting only a few words. It can generate all of the associated, on-brand content — from emails and blogs to social media posts, SMS messages, etc. Email: Business email address Sign up now Processing.

Campaign 92

Campaign Conversion Presentation Technology 92

Hubspot

JUNE 8, 2011

Our good friend Eric Qualman , the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again. His original video, the " Social Media Revolution ", now has 2.8 Today, Qualman released his newest video, "Social Media Statistics 2011."

Entertainment 77

Entertainment Engineering 77

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. How the Video publisher policy is changing.

Gaming 104

Gaming Start-ups Follow-up Engineering 104

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 107

B2B B2C Entertainment Education 107

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

Retail 115

Retail Commission Networking Technology 115

Search Engine Land

JANUARY 24, 2024

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. The new upload option was first spotted by social media consultant, Matt Navarra. Why we care. First look.

Consult 107

Consult Follow-up Process 107

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Follow-up 119

Follow-up Growth Engineering Technology 119

Search Engine Land

APRIL 29, 2024

Developing compelling video assets for Performance Max and beyond. Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC. This also includes short-form videos. Using AI-driven automation.

B2B 97

B2B Lead generation Education Campaign 97

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Campaign 93

Campaign Conversion Contact Process 93

Search Engine Land

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” according to a LinkedIn representative. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 98

Campaign B2B Objectives and Key Results Represent 98

Martech

FEBRUARY 6, 2024

Video will be everywhere. 15BB a year is shifting into commerce media networks (not just grocery!) Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. Content spend will continue to grow.

B2B 111

B2B Advertising/ Marketing Negotiate Management Consulting 111

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Results: These social media efforts led to a 70% surge in their Amazon sales, with increased brand loyalty and customer engagement.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

MARCH 20, 2024

The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. As businesses move their advertising budgets away from traditional TV to digital video platforms, TV networks are feeling the impact. Why we care.

Territory 99

Territory Launch Networking Technology 99

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

Engineering 97

Engineering Strategize User Experience Technique 97

Sales Pop!

JANUARY 31, 2024

One remarkable tool that has captured the attention of social media marketers is Custom GPT. In this comprehensive guide, we will embark on a journey through the intricate process of implementing Custom GPT in your social media marketing endeavors. One of its primary use cases is content creation.

Customers 69

Customers Gaming Technology Technology 69

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Pricing hasn’t yet been announced.

CRM 115

CRM B2B Lead generation Price 115

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. This includes email newsletters and other promotional emails, video streaming services and social media.

Retail 117

Retail Networking Education Campaign 117

Search Engine Land

FEBRUARY 21, 2024

Video marketing Short videos on apps like TikTok and Reels are super popular and grab attention quickly. SEO, like a helpful sidekick, makes these videos look good and helps them get found on Google. So, when people search, these videos pop up more, even beyond the app they’re on.

Customers 114

Customers A/B testing Strategize User Experience 114

Search Engine Land

OCTOBER 24, 2023

TikTok is testing increasing its video upload limit to 15 minutes. Previously, creators could only share videos that were a maximum of 10 minutes. Meanwhile, the extended video format offers increased potential for integrating in-video ads. Why we care. YouTube comparisons. Looking ahead.

Consult 105

Consult Engineering Follow-up Start-ups 105

Search Engine Land

JANUARY 11, 2024

Setting or using media alarms, music alarms, or radio alarms on Google Assistant enabled devices. Accessing or managing your cookbook, transfering recipes from device to device, playing an instructional recipe video, or showing step-by-step recipes. Using your voice to send an email, video or audio message.

Contact 114

Contact Technology Technology Engineering 114

Martech

OCTOBER 31, 2023

“It can automatically track events like video engagement,” said Mostyn. Things like video starts, video, stops, video completion rates. It’ll tell you across all of that time period what percentage of the video has been watched. That applies to other media as well. That’s quite a step up from UA.

Promote 115

Promote Start-ups Price B2B 115