SaaStr

JUNE 13, 2022

Now that board meetings are on Zoom, There’s something to be said for inviting every 5%+ shareholder to join, at least as informal observer, at least for a while. So this is a seemingly niche post that I’ve held off on writing for quite a while. Invite more of your investors, not fewer, to your board meetings.

Meeting 111

Meeting Niche 111

Martech

JULY 30, 2024

Metrics allow you to manage your business through data to meet or exceed targets and deliver maximum value. Niche skills also contribute to the ability to deliver at speed. Fundamentally, metrics enable insights into performance against goals. You’ve heard the saying, “What gets measured gets managed.”

Profit margin 121

Profit margin Niche Strategize Clients 121

ClickFunnels

OCTOBER 20, 2021

Note that a person has to meet both of these criteria to be considered a lead. Lead Generation Strategy #2: Niche Website. Building a niche website that provides information that is relevant to your potential customers can be a great way to get organic search traffic from Google. Lead Generation Overview. What Is a Lead?

Lead generation 264

Lead generation Education Niche Up-sell 264

Martech

OCTOBER 24, 2024

This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms. But with so many choices, which ones truly deliver? The real impact of genAI lies in its ability to drive both cost savings and revenue growth. AI sales support.

Niche 127

Niche Pipeline Growth Prospecting 127

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Focus on becoming an authoritative voice in your niche. Make your podcast a go-to resource in your industry.

Niche 88

Niche Promote Lead generation Growth 88

Martech

MAY 1, 2025

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Whatever your niche, the key is continuously testing and refining your targeting. YouTube’s targeting capabilities are incredibly granular, making it easy to get overwhelmed.

B2B 114

B2B B2C Niche Education 114

ClickFunnels

OCTOBER 20, 2021

Note that a potential customer needs to meet both of these criteria to be considered a lead. 2 Niche Website. Building a niche website can be a great way to bring in organic search traffic from Google. A lead is a potential customer who has: Expressed an interest in your product. Who knows, it might work even better! #2

Lead generation 242

Lead generation Niche Promote Up-sell 242

Sales Pop!

AUGUST 18, 2021

You’ll learn how to prepare for international business meetings , assign roles to team members, start with the end goal in mind, and much more. Hiring a translator service with experience in your business niche will help you to overcome cultural barriers. Read on and ensure that everything goes as planned. Hire Translators.

Negotiate 246

Negotiate Niche Meeting Start-ups 246

ClickFunnels

OCTOBER 24, 2021

Meet the Value Ladder Sales Funnel. 3 Build a Niche Mortgage Advice Website. One such asset could be a niche website that provides mortgage advice to a specific subset of mortgage seekers. You might want to experiment with podcast ads in the personal finance and real estate investment niches.

Lead generation 246

Lead generation Real Estate Niche Promote 246

Search Engine Land

AUGUST 8, 2024

Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Ensure your message isn’t too broad or too niche and develop for different customer needs. Economic demands require marketers to do more with less.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Sales Pop!

AUGUST 8, 2022

Discover : The second stage is when the customer discovers or realizes that your business can meet their needs. More importantly, if you are selling special cannabis products, you could begin targeting niches. For example, you could begin using social media and an efficient content strategy to boost brand awareness.

Customers 244

Customers Education Niche Price 244

Martech

NOVEMBER 8, 2024

Find the right subreddits for your niche. By embracing these new opportunities and staying agile, you’ll be better positioned to engage with your audience and meet your business goals. Here are a few quick tips to consider: Set up your pixel to see if your target audience is visiting your site and start building remarketing pools.

B2B 127

B2B Objectives and Key Results Cross-sell B2C 127

Search Engine Land

JULY 29, 2024

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. Technical excellence : Keep your website technically sound to meet the needs of SEO and GEO. What are the benefits of GEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

AUGUST 13, 2024

When high precision is critical For campaigns where precision and control over search queries is essential – such as those targeting niche markets or very high CPC industries – broad match may introduce too much variability. In such cases, it’s often better to start with more targeted keyword match types.

CTR 100

CTR Campaign Niche Conversion 100

Sales Pop!

SEPTEMBER 6, 2022

To help you out, here are five practical tips to get your brand moving up in the CBD niche. Then, they reach the second stage, which is the discovery that your product can meet their needs. After you realize a customer has shown confidence you can meet their needs, cherish this time. Become a Useful Resource.

Legal 218

Legal Niche Government Up-sell 218

ClickFunnels

SEPTEMBER 20, 2021

The reason why it’s called an elevator pitch is that the classic scenario used to explain this type of pitch is meeting a potential client in an elevator. We recommend entrepreneurs focus on a narrow, clearly defined niche when they are just starting out. Why is it called an elevator pitch? Give them your business card.

Pitch 244

Pitch Niche Up-sell Clients 244

The 5% Institute

OCTOBER 5, 2020

The first thing to do when you’re selling a product or service, is that you need to niche out what kind of people will benefit from it. By creating a niche , it allows you to focus and hone in your efforts on serving one type of prospect, so your messaging and brand aligns and resonates with that person. How long do they keep buying?

Growth 145

Growth Niche Sales Cold Call 145

Sales Gravy

MARCH 25, 2025

Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers. Identify high-potential communities (like certain LinkedIn groups or niche events) where your target ICP congregates.

B2B 79

B2B Appointment Inside sales Pitch 79

The 5% Institute

JULY 12, 2021

Pick a niche. How To Become A Successful Business Development Manager #2 – Pick The Right Niche. The second important part of learning how to become a successful Business Development Manager, is picking a niche you want to serve. As it is explained here , niche marketing is a highly targeted form of advertising and serving.

Niche 145

Niche Referrals Objectives and Key Results Strategic planning 145

Salesforce

OCTOBER 18, 2024

Niche businesses Instead of appealing to the mass market, a niche business caters to a smaller, more defined market. You target certain kinds of customers with specialized products or services that meet specific needs — things that larger companies have overlooked. Bureau of Labor Statistics.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

The 5% Institute

OCTOBER 21, 2021

Pick a niche. How To Become A Sales Advisor #2 – Serve A Niche. The second important part of learning how to be a Sales Advisor, is picking a niche you want to serve. As it is explained here , niche marketing is a highly targeted form of advertising and serving. If you currently have no in-depth sales skills.

Niche 142

Niche Objectives and Key Results Referrals Strategic planning 142

The 5% Institute

JULY 28, 2021

Pick a niche. How To Be Great In Sales #2 – Pick A Niche. The second important part of learning how to be great in sales, is picking a niche you want to serve – as well as something that will be profitable. As it is explained here , niche marketing is a highly targeted form of advertising and serving.

Niche 145

Niche Referrals Objectives and Key Results Sales 145

Search Engine Land

SEPTEMBER 17, 2024

Remember that E-E-A-T importance varies depending on the niche, but applying best practices is always good. Decoding Google’s unexpected search results There’s more to SEO than meets the eye. Takeaway Brand matters, and SEO is no longer a standalone marketing channel. We need to be open to more creative approaches.

CTR 78

CTR Click Through Rate Niche Legal 78

The 5% Institute

MAY 24, 2021

Pick a niche. How To Be A Good Sales Advisor #2 – Specialise In A Niche. The second important part of learning how to be a good sales advisor, is picking a niche you want to serve. As it is explained here , niche marketing is a highly targeted form of advertising and serving. Without coming across as pushy and salesy.

Niche 137

Niche Referrals Objectives and Key Results Strategic planning 137

SaaStr

OCTOBER 30, 2024

Ideally ask at a meal, before you sign a term sheet, have a sit down, in-person meeting together. Because VCs not only meet hundreds of startups a year, but they also get probably thousands of random inbounds asking for investment. It is a niche asset class. ’ Ask what it is. It is not for everybody.

Niche 122

Niche Up-sell Growth Meeting 122

Heinz Marketing

APRIL 27, 2022

Choose a niche – While having many goals about transforming your person brand is exciting and expansive, it’s very important to try and categorize many of these intentions into a specific niche for easier recognition.

Niche 118

Niche Networking Promote Presentation 118

ClickFunnels

JANUARY 26, 2022

Note that the person has to meet both of these criteria to be considered a lead. Say, a 75-year-old woman who enjoys knitting would be a low-quality lead for an info product business in the fitness niche that sells a workout program designed to help men put on muscle. What Is a Lead? Given you their contact details.

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

Sales Pop!

JANUARY 25, 2022

So, here’s a quick guide to branding and how your sales team can leverage it to meet their targets. Customers who are aware of your brand will already trust your firm and will understand your particular niche before you even speak to them over the phone or via email. Branding 101. Well, a strong brand will simply help you sell more.

Pitch 232

Pitch Sales Niche Relationship building 232

Martech

DECEMBER 16, 2024

Focus on managing these platforms directly to ensure you meet your audience where they are. Branded niche content Develop niche content tailored to your funnel. Without this foundational understanding, youre not even in the game. Brand credibility Build credibility using N-E-E-A-T-T principles and establishing topical authority.

Engineering 116

Engineering Niche Technology Technology 116

Sales Pop!

AUGUST 20, 2021

Generating publici ty , earning public trust, and winning clients over is especially difficult in niche industries such as the crypto industry. Appointy is multi-functional online scheduling software that helps sales & marketing teams schedule client meetings 24*7 and eliminates the back-and-forth emails to find a perfect time to meet.

Inside sales 246

Inside sales B2B CRM Price 246

Sales Hacker

APRIL 14, 2020

In-person meetings are the most inefficient process imaginable. In today’s world, actually meeting face-to-face is a nice-to-have, not a requirement. I’ll sometimes do business with people for years without ever meeting them!” — Dan Tyre, Sales Director, HubSpot ( before COVID-19 started hitting the headlines).

Lead generation 131

Lead generation Niche B2B Pitch 131

SaaStr

MAY 13, 2025

For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. Just make sure the outsourced work meets your quality standards and aligns with your long-term roadmap. The more you can show that your core product meets their needs, the less theyll push for custom features.

Customers 77

Customers Niche Price Contract 77

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. What is hyper-precision targeting?

Campaign 116

Campaign Niche Territory Construction 116

Veloxy

MARCH 23, 2023

Takeaway is, you just can’t pitch the same canned pitch to every client you meet – you’ve got to customize it to suit their needs. If most of your sales reps are landing prospects, getting meetings, nailing their presentations and still going home empty handed, there could be more to the story.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Sales Pop!

JANUARY 21, 2022

Depending on your business niche, AI can be used in different ways, applying technologies like smart sensors, IoT (Internet of Things), MV (machine vision), deep learning, business analytics, and more. Therefore, marketing experts consider your business goals, niche, cooperation type (advertising campaign, affiliate marketing, etc.),

Niche 130

Niche UX Networking Campaign 130

Highspot

DECEMBER 19, 2024

If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. The Bottom Line: Meet Buyers Where They Are If your buyers are buying digitally, your sellers need to sell digitally. Its time to meet your buyers where they are and win their trustand their business.

GTM 52

GTM Niche B2B Sales 52

Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Building products to meet all the needs of all people is not only hard, but it’s also expensive. Here are some common pitfalls and how to avoid them.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100