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How to use project management data to inform your marketing hiring strategy

Martech

Metrics allow you to manage your business through data to meet or exceed targets and deliver maximum value. Use project management metrics and data to draw out additional strategic insights. Niche skills also contribute to the ability to deliver at speed. Fundamentally, metrics enable insights into performance against goals.

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How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Which niches or industries take more time to ship, as free shipping is a huge part of the consumer decision process. You want to meet the potential customer in their current mental state.)

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Social media and influencers: 2025 predictions

Martech

For marketers looking to meet customers where they are , social media cant be overlooked. Brands that adapt their strategies in this way will meet consumer expectations and stay ahead of the curve. Social media platforms are portals to deep, meaningful engagement with customers.

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How to use podcasts for natural link building

Search Engine Land

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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Your top B2B YouTube ads questions – answered

Martech

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Whatever your niche, the key is continuously testing and refining your targeting. If you have the budget and it makes strategic sense to hire a celebrity spokesperson, go for it.

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