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The Price of a Meeting

Iannarino

A recent LinkedIn post included a screenshot of a Google calendar invitation for a “Very Important Meeting ” at Shopify. Under the attendee list was the estimated cost of the meeting, $2,115. The person who posted the image doesn’t like meetings, suggesting that people should use their time to do other things.

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. A smart way for Google to be able to easily manipulate ad prices!

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Kyvio Review For 2021 – Pros & Cons, Features And Pricing

ClickFunnels

The post Kyvio Review For 2021 – Pros & Cons, Features And Pricing appeared first on ClickFunnels. Noteworthy features include a membership site editor, membership site automation, and various pricing options. Multiple price levels. You are free to experiment with pricing by offering your customers discounts and coupons.

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The Impact of Price Discounting on Gross Margin

The Advantexe Advisor

One of the “levers” that companies are pulling right now as part of their “what-if analysis” and planning for Q1 and beyond is price discounting. The primary motivation for taking price discounts is to drive revenue to meet top-line (P&L) commitments.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Campaigns that don’t meet Google’s minimum Ad Rank threshold are automatically eliminated from the auction. How does Ad Rank work?

Price 117
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Overcoming Price Objections by: Not Making It Your Problem

A Sales Guy

For years, when a buyer says my budget is X, we assume and operate from the fact that that’s all they have to spend and that if we don’t meet their budget we’ll lose. In this video, I talk about how letting the buyer’s budget dictate our price is costing us money and how to stop it.

Price 165
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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. The post A CX reality check: When good intentions meet clunky execution appeared first on MarTech. In your inbox.

Meeting 94