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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. And they roll their eyes at the old “OK Boomer” generation’s buying behavior.

B2B 135
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Must Have Funnel Hacking Necessities For Marketer

ClickFunnels

Some of the biggest business time-wasters involve chit-chatting with colleagues or getting stuck in useless meetings; therefore, sometimes it makes sense to work away from the riff raff. Laptops literally come in all shapes and sizes; however, the price can vary wildly depending on built-in features and functionalities.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Just last week, we hosted GTM Fund’s first annual general meeting or a DM for short. At the A GM Annual general meeting, I hosted a session on scaling vertical SaaS with prolific leader Dennis Leaners. Now onto the episode.

GTM 81
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Good morning: No internet?

Martech

I looked at all the virtual meetings I would have had to cancel. I wondered, not for the first time, how society would have functioned if COVID had arrived ahead of the internet. Attributing X% of outcome to sugar and X% to baking soda isn’t helpful. I handed over editing and publishing duties. Think of a cookie recipe.

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

Great to meet you [prospect]! We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Use it to coordinate meetings, set up calls, and confirm next steps -- but don’t use it to advance an opportunity.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Just to say a little bit more about this, if you look at the sales functions are structured. And kind of the day after trying to meet with them to have feedback on what they had seen. We look at annual churn, given the nature of those businesses that have annual or multi annual contracts with much bigger price items and tickets.

Price 98
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. Sophie Buonassisi: Wow.

GTM 80