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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Meeting with someone already in your pipeline at Dreamforce … can be magic. Big events are a terrific way to meet and reconnect with your existing customers. Big events are a terrific way to meet and reconnect with your existing customers. It’s a very efficient way to meet potential vendors in person.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to solutions that help sellers find and deliver the right content for each prospect). Sellers can’t easily deliver it to prospects. Zuant’s Customizable Lead Forms.

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25 ready-to-use prospecting email templates for startups (Guaranteed to get a Response)

Salesmate

25 ready-to-use prospecting email templates for startups (Guaranteed to get a Response). We’ve worked with [ Name the clients who are your prospect’s competitor or are into similar business], helping them to get a 47% increase in the average session time and an overall 15% increase on CTR with a customizable [ your product name].

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How to Give Prospects a Delightful B2B Sales Experience

Hubspot

You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. The general view anyway is that tradeshows will be back with a vengeance come Fall and into 2021, as the regular calendar gets mixed in with all the postponements. Set objectives.

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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

I recall, one of the most useful “give-aways” at tradeshows were sturdy bags, with our logo, for people to collect literature for their book shelves in their offices. While, I preferred to focus on problems and solutions, often the latest set of brochures for a certain set of products was why the customer set a meeting.

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Effective planning is essential in agile marketing

Martech

It may be something like, “Our goal in this sprint is to launch a micro-campaign to reach prospective buyers in the Seattle area for our new cold brew coffee flavor of the month. By setting some boundaries, yet remaining flexible, you’ll be able to strike that right balance between accomplishing work and meeting stakeholders’ urgent needs.