Highspot

JULY 13, 2025

Social selling is a sales methodology where sales professionals use social media platforms, including LinkedIn, to engage directly with prospects who match their ideal customer profile (ICP) by sharing valuable content, building relationships, and fostering trust, rather than relying on traditional cold outreach methods.

B2B

SaaStr

JULY 14, 2025

Your SaaStr sponsorship isn’t just advertising—it’s a strategic endorsement from the industry’s most respected platform. We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.”

Relationship building

Adaptive Business Services

APRIL 9, 2025

DISC Assessment: DISC Analysis for Craig Jamieson : Dominance (D) : Craigs long-standing career in B2B sales, including roles that required significant strategic oversight and goal-oriented results, aligns well with the Dominance (D) style. Suggested Focus : Relationship-focused. Respect His Time and Deliver Key Insights Efficiently.

Electricity

Martech

DECEMBER 16, 2024

Focus on managing these platforms directly to ensure you meet your audience where they are. But to stay competitive, start building implicit relationship-based links for topics, people, products and corporations (e.g., These function as linkless links and are critical for relationship building.

Engineering

SaaStr

JULY 7, 2025

We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.” A lot of people are against conferences, but they are an exceptional channel for us. Documented Performance: 675% ROI on their total event investment $2.7M

Pipeline

PandaDoc

MARCH 25, 2025

This stage can involve multiple meetings and additional stakeholders. Relationship building Transactional sales may not require extensive communication with customers. To navigate these challenges effectively, sales teams must focus on relationship-building, patience, and problem-solving rather than just product pitching.

Objectives and Key Results

PandaDoc

JUNE 2, 2025

Rather than focusing on relationship-building or discovery alone, Challenger sellers take a more proactive role. Emma is careful to position this solution as a strategic fix to a known revenue leak: An immediate answer to an immediate problem. They were the ones who could teach prospects something new about their business.

Process

SaaStr

JUNE 12, 2025

” What Survives : Complex, consultative sales where human judgment and relationship-building matter. Think enterprise security, custom integrations, and multi-year strategic partnerships. It’s about showing up as a strategic advisor, not an order-taker. The Action Item : Audit your sales process.

Legal

SaaStr

AUGUST 11, 2025

Is “good enough” someone who can book meetings but can’t answer technical questions? Complex deal negotiation, relationship building, and strategic selling still require human judgment. Is “good enough” someone who needs constant support from your technical team? But SDR work?

Product

Sales Hacker

MARCH 25, 2025

You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company. You have 500 seats, scrap that, just use us every time you book a meeting or you do X, Y, Z. So they like to build an agent that sees who’s accepted the meeting invite. Typical SaaS model.

GTM

SaaStr

JULY 15, 2025

The CSMs who survive the AI transition will be the ones who solve complex problems and drive genuine strategic value. The ones who are strategic problem-solvers are still essential. Bottom Line : Evaluate your CSM team honestly. But I bet half yours aren’t really this. But the tools aren’t there — yet.

B2B

SaaStr

MARCH 25, 2025

Splunks enterprise sales strategy relies heavily on its install base, and Smith pointed out that in-person meetings are critical for strengthening those relationships. If you can meet with customers face-to-face more often, youll have a real competitive advantage. The results?

Conversion

SaaStr

JULY 23, 2025

Splunk’s enterprise sales strategy relies heavily on its install base, and Smith pointed out that in-person meetings are critical for strengthening those relationships. If you can meet with customers face-to-face more often, you’ll have a real competitive advantage.” The results?

Conversion

Hubspot

FEBRUARY 21, 2025

It guides you through mapping out your target accounts, tracking engagement, and measuring success at each stage of the relationship-building process. Even the strongest advocate can change roles, leave the company, or lose internal influence potentially derailing months of relationship building.

Clients

SaaStr

MAY 29, 2025

The ideal AI-augmented sales day: 4 demos 2 strategic follow-ups Healthy white space for pipeline generation and opportunity advancement Zero time on CRM hygiene, note-taking, or administrative tasks But here’s the critical caveat: poor AI orchestration creates terrible customer experiences.

GTM

Salesforce

JANUARY 6, 2025

AI in sales: Build stronger customer relationships AI transforms how startups handle sales, from forecasting to relationship-building. Among AI use cases for startups, sales applications allow teams to build stronger customer connections and predict future needs. Make informed decisions faster with AI.

Finance

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand.

Objectives and Key Results

SaaStr

APRIL 28, 2025

Products like Delphi are already enabling this functionality where an AI version of yourself can join meetings. These superhuman sellers will focus entirely on relationship building, complex negotiation, and strategic guidance while their AI handles everything else.

Negotiate

Hubspot

APRIL 28, 2025

Human reps can spend more time on strategic tasks. Agentic AI can take over repetitive, admoinistrative tasks so that human reps can focus on complex negotiations, relationship building and actually closing high-value deals. They can answer basic product questions and even book meetings for a demo.

Appointment

Sales Hacker

APRIL 1, 2025

You went through QBR season and then you’ve got, you know, board meetings happening. Um, and I wasn’t particularly interested, uh, but when I had the chance to meet [00:07:00] Satya and other folks and he was. You went to, I went to his leadership team meetings. Um, the art is the relationship building the.

GTM

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Processing.

Drivers/motivators

Martech

MAY 6, 2025

This shift creates space for what humans do best: creative strategy, relationship building and collaborative problem-solving. 8 steps to strategic AI adoption Technology: AI-native applications reimagining the martech stack The technology landscape for modern marketing and sales is undergoing a revolution.

Assembly Line

SaaStr

JULY 20, 2025

Relationship Building : Including an investor as an observer can strengthen your relationship with them. It shows transparency and builds trust, which can be helpful if you need their support in future rounds or tough situations. Observers should provide input but not dominate discussions or overstep boundaries.

Strategize

Salesforce

MARCH 3, 2025

Strategic planning: Set realistic goals for marketing, hiring, and product launches. Or when your sales process is highly dependent on relationship-building and customer sentiment. As a result, you get better control over resources and meet your targets. Risk management: Spot potential revenue gaps early and plan ahead.

Angle

Salesforce

FEBRUARY 17, 2025

Here are some common obstacles that small businesses might face when trying to foster team relationships: Communication barriers Effective communication is essential for teamwork, yet many small businesses struggle with it. To do so, make time in your team meetings to get to know each other.

Teamwork

Sales Pop!

OCTOBER 27, 2021

As I’ve said many times before, in order for an organization to get more value from their sales teams, sales must move from the flogging mode and be charged with and held accountable for a strategic role. And the singular focus for sales in a strategic role is to build deep strong relationships with customers, not flog products at them.

Product

Sales Hacker

SEPTEMBER 27, 2019

Today, we’re looking at the VP of Strategic Accounts role, and for that, we talked to Ryan Staley. Title: VP of Strategic Accounts. A Day in the Life of a VP of Strategic Accounts. 9:30am–1:00pm : I have meetings with my team and with the sales group of my business unit. About Ryan Staley . Company Name: FlexTg.

Strategize

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Manage Relationships More Strategically.

Strategize

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. Likewise, concise meetings are better.

Territory

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

Strategize

SaaStr

NOVEMBER 18, 2021

While quiet in meetings, his careful listening leads to very accurate decisions. Brian Halligan (CEO of Hubspot ): by using frameworks, mental models, and analogies in his conversations, he creates “building blocks” that can positively impact decisions made throughout the entire company. Be transparent in your motivations.

Relationship building

Sales Hacker

DECEMBER 17, 2021

There are missed opportunities when it comes to strategically utilizing appreciation and gratitude in the business world. To remedy this, we can nurture and fortify business relationships, grow sales funnels, and improve client relations just by introducing a little thankfulness. Here are three tips for doing just that. .

Referrals

Veloxy

DECEMBER 28, 2023

Structuring Your Sales Team for Success Structuring a sales team for success requires a strategic approach that considers the unique strengths and challenges of both inside and outside sales representatives.

Outside Sales

The 5% Institute

JULY 21, 2020

To make a good impression in sales, it’s important to meet people where they’re at body language, tonality, and verbally. Further reading: A Guide To Building Sales Relationships / Building Rapport. Be warm and welcoming, but not to the point where it looks like you’re just greeting them to make a quick sale.

Retail

Partners in Excellence

APRIL 5, 2024

Relationship Building and Empathy : The ability to build strong, lasting relationships with clients, understanding their needs deeply, and empathizing with their situations are frequently cited. This includes the strategic aspect of navigating sales processes and the rush of finalizing a deal.

Sell

Women Sales Pros

JANUARY 23, 2019

Design opportunities for relationship building. Face-to-face relationship building opportunities might be the most important aspect of a sales kickoff. When your sales teams and sales enablement teams have strong relationships – they close more business and take better care of the customer. Design accountabilities.

Objectives and Key Results

Search Engine Land

MAY 28, 2024

Being unable to meet your boss or team members in person for months, years or possibly ever. These and other challenges can lead to miscommunication or make it difficult to build team cohesion. Strategic Thinking. Relationship Building. Our SEO team is a blend of Achiever and Strategic Thinking.

Relationship building