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Guide to Building a Minimum Viable Product (MVP) for Mobile App Development

The Digital Technology

You can build a minimum viable product (MVP). Investing in an idea that’s not feasible and doesn’t resonate with the market is worse than not executing it. The damage done to your resources and credibility is irreversible. Testing your idea and market demand is essential.

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Should Your Business Invest in Technology Now?

Salesforce

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. Set your teams up for success Want to save money, improve results, and become more productive? The right technology investments can help. How can you gain that kind of support?

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How to Build a Digital Business Technology Platform

Smarter With Gartner

But if that same company launches a telehealth arm, its ambition would be toward digital business transformation through a fully digitized product. Whether the end goal is to optimize or transform, organizations need a digital business technology platform (DBTP) to enable it. 10 Steps to Building a Digital Business Technology Platform.

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Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton (Pod 636 + Video)

SaaStr

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

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Cloud Security Is a Global Priority: How Can IT Leaders Protect Our Future?

Salesforce

Technology without security is like a home without a lock. We look at things from a product perspective, but Amoroso encourages tech executives to think more broad-scale. Right now, there is no immediate consequence to developers if a minimum viable product goes to market without airtight security.

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Hi-tech product planning is a high-stakes effort that requires decisions to be made in the face of uncertainty — it’s important to know if customers will embrace the new offering or not. Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis.

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