SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth.

B2B 90

B2B GTM Objectives and Key Results X-functional 90

SaaStr

FEBRUARY 14, 2021

One con is that these businesses often are tougher to gain a longer-term competitive advantage in unless there is a network effect (e.g., Why not just build a wonderful product and let them all sign up on their own? The key is a combination of (x) churn and (y) value. And competition thus ends up being even fiercer.

Service 102

Service X-functional Start-ups Up-sell 102

Martech

JUNE 21, 2023

From there I went to Sycamore Networks as the twenty-ninth employee and positioned the company, did the marketing strategy and we went public 18 months later, then the twenty-fifth biggest IPO in NASDAQ history. We now have a category in our database of generative AI products. It’s really crazy.

X-functional 97

X-functional Technology Technology Construction 97

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. Selling your product? Say, if your goal is to sell your product, you can pick from a regular sales funnel, a product launch funnel, or a membership funnel. We have so far given out 17 of these! Total sales.

Gaming 239

Gaming Commission X-functional Sales 239

Search Engine Land

OCTOBER 23, 2023

If Google loses the case, it could mean it is no longer automatically installed as the default search engine on everyday products, which could threaten its position as the world’s search leader. Demand Gen Google replaced Discovery Ads with Demand Gen , and started rolling out the new product globally in October 2023.

E-commerce 126

E-commerce Launch Campaign Retail 126

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

With the help of intuitive survey software , you can learn what clients think of your new product, predict what they’ll buy in the future based on what they’ve bought in the past, and measure your influence on an individual’s actions after they encounter your brand. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

Hubspot

NOVEMBER 20, 2017

To contact someone who’s not in your network, you’ll need to send an InMail. I think you could be a great fit for a [function, like “sales”] role at [company] -- we’re [growing fast, just raised $X in funding, currently #1 in Y space, etc.]. What Is LinkedIn InMail? You fit the bill. Let me know when you’re free. Your name].

X-functional 101

X-functional Networking Contact Pitch 101

Hubspot

SEPTEMBER 2, 2020

Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. Is the product accurately described?

X-functional 101

X-functional Non-Profits Promote Trust 101

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. Talk about benefits (instead of features) We don’t like it when a salesman keeps talking about features and how good a product is. Product/Service}} can help in {{Benefits}}.

Closing 98

Closing X-functional Sales Follow-up 98

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Nowadays, social networks are great assistants in increasing sales. Integration with Google Analytics.

Retail 52

Retail Growth X-functional Cross-sell 52

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” AI can only support the salesperson—and for this function, it is very valuable. Other types of employees are paid by the hour or by the week, but rarely by production. It is a dead-end.

CRM 52

CRM Engineering Manufacturing X-functional 52

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Which type of content gets the most engagement on other social networks? Many of which feature its products.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

SaaStr

JULY 10, 2021

Do you go with an outside individual or someone in your network? Nikos Moraitakis, CEO @ Workable, moderates this insightful session with Dan Adika, CEO at WalkMe; Mallun Yen, Chief Business & Product Officer at RPX Corp; Craig Walker, CEO at Dialpad; and Wade Foster, CEO @ Zapier. Build the product. And for good reason.

Finance 101

Finance X-functional Start-ups Trust 101

Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. That could be a self-help tool in a product led growth format.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

Search Engine Land

APRIL 14, 2023

more countries), launch different products, or serve new audiences. Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. A legacy website with thousands of lines of custom code may make restoring functionality after third-party technology changes very difficult.

UX 103

UX X-functional User Experience Technology 103

Lead Fuze

SEPTEMBER 2, 2023

Therefore, always strive towards maintaining an optimal balance between visual appeal and functionality to ensure the best possible outcomes every campaign run targeting highly engaged ever-growing pool of active smartphone internet surfers around the globe today. Important Lesson: Embrace the mobile revolution for Google Ads success.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

CloserIQ

APRIL 29, 2019

LinkedIn’s search function is a great method for lead generation. You don’t need excessively high production value, simply talking into your webcam about issues that concern your leads can be highly effective. Say, “I can write a guest blog on X topic which will help your audience with Y.” Attend in-person networking events.

Lead generation 86

Lead generation Referrals X-functional Technique 86

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

KO Advantage Group

JANUARY 11, 2020

Inside Facebook you could start by using the search tool to search for "friends of friends in X city". Or inviting them to an event or networking function. Finding and connecting with clients ready to buy is more than just having a service or product offering that "everyone can use". Filtering Prospects Using LinkedIn.

X-functional 77

X-functional Government Clients Prospecting 77

Sales Hacker

AUGUST 3, 2020

We’ll also assume you sell a mid-market $50K ACV SaaS product. Powerpoint or Google slides are free, and product demos don’t need much more. You can quickly train the AE on the product, have them shadow a successful team member, and then let them hit the ground running. The AE Setup. You need them to succeed.

Pipeline 92

Pipeline X-functional Commission Clients 92

PandaDoc

OCTOBER 3, 2023

AI can also analyze patterns in content engagement, time spent on specific product pages, and cross-referencing data — company growth indicators and recent industry news mentions. Each session included 8—10 sales reps from various regions and product lines. Only 1 in 5 visitors added recommended products to their cart.

Process 52

Process Objectives and Key Results X-functional Sales 52

Search Engine Land

DECEMBER 5, 2023

Nayak said no: “I think it’s risky for Google — or for anyone else, for that matter, to turn over everything to a system like these deep learning systems as an end-to-end top-level function. And we run those simpler models in production to serve the use cases.” I think it makes it very hard to control.”

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). For example, you sell coins in a game or users sell virtual products to other users. Of course, you can also sell physical products in-app. for other apps within your app.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? The growth system is broken: product, marketing and sales are siloed. If you want more product adoption, market to your user base. . We all have product defects, we just don’t know where they are and how much they cost us.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 9, 2022

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Let’s look at how to do this through three channels: partners, sales, and product. We’ll also look at advanced data modeling tools to automate your data representation.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

E-commerce 102

E-commerce Manufacturing X-functional Retail 102

Lead Fuze

DECEMBER 1, 2021

The best way is through word of mouth and networking. The company offered me $X,000. LinkedIn is the best platform for B2B products, but you need to have some activity on other platforms too. If you use a CRM like Hubspot or Salesforce, email functionality may already be built in. Contact made. Appointment scheduled.

Appointment 52

Appointment X-functional Sales CRM 52

Hubspot

MARCH 7, 2014

But networking events are busy places, with lots of names and faces to remember -- and frankly, a lot of business cards that never receive follow-up. (Or 2) Keep your card functional. ” x 2” space. Or worse, business cards that just get thrown in the trash.). Unfortunately, 2 pages of content won’t fit in a 3.5”

X-functional 75

X-functional Networking Clients Prospecting 75

SalesHandy

MAY 28, 2021

A cold call is an outbound phone call made to leads who haven’t yet shown their interest in your product or service yet. In B2B sales, SDRs make cold calls in hopes to qualify a lead for their need and intent for their product or service(or educate them), so they can then be passed on to AEs and Managers. What is a cold call?

Cold Call 98

Cold Call Closing Contact Follow-up 98

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. He founded LinkSquares with the goal of building great products to improve how businesses operate. We love InsightSquared. Welcome to the show.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. I work with Dale on HubSpot’s sales products team. Try a bold opener such as, "I'm worried about your company's [ability to do X, strategy for Y, response to Z]."

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

JANUARY 14, 2016

And, a productivity app that seeks to boost usage can measure average sessions per user. Key takeaways: Networks 4 and 6 reign supreme, delivering users that ended up with the highest ARPU. Network 5 shows commercial potential with a high loyal user to install ratio. Network 1 produced users with an extremely high ARPU.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Set a new standard for sales productivity and performance by switching to a phone system that’s best friends with your CRM. powered by Sounder.

Negotiate 82

Negotiate X-functional Legal Finance 82

Sales Hacker

SEPTEMBER 21, 2021

When to use functional heads in lines of reporting. Our private membership connects you with a network of thousands of like-minded peers and resources, where you can tap into leadership opportunities, training, mentorship, and other services made for high-growth leaders like you wherever you are at in your career. powered by Sounder.

Territory 76

Territory Finance B2C X-functional 76

Partners in Excellence

NOVEMBER 29, 2012

Value propositions used to be generic claims (usually generated by marketing) about value, perhaps statements about our products–things like “best quality,” “richest functionality,” “highest performance.” Products come and go. I’ve expressed in the following: (SV)2 x (SR)3.

X-functional 95

X-functional Strategize Customers Consult 95