Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Martech

NOVEMBER 13, 2024

This vision of an autonomous marketing pipeline represents the future of AI in marketing. As we shift from today’s point solutions to autonomous marketing pipelines, I’ll explore what will change, why it matters and how marketing teams can prepare for success. How AI augments a traditional marketing campaign workflow.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. But when coaching supports training, skill application soarsalong with results. Why Sales Coaching Is Essential Sales is a skill position. Thats where coaching comes in.

Objectives and Key Results 60

Objectives and Key Results Appointment Territory Technique 60

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. They develop people, influence product direction, and anticipate market shifts. They develop people, influence product direction, and anticipate market shifts. Which is more important? Whats the solution?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

JANUARY 14, 2025

These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. Control who can create CRM objects with new create permissions. How it helps you This update empowers sales managers and their teams to prospect and build pipelines from anywhere.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Just look at Salesforce — they’re hiring 2,000 new salespeople just for their AI products, according to CEO Marc Benioff. For highly technical products, buyers are skeptical of reps who don’t understand their workflows.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Hubspot

JULY 23, 2025

My pipeline felt bloated with names that had no business being there. They anticipate objections. It brings clarity, reduces wasted effort, and creates real movement in the pipeline. In the Evaluation stage, I share tailored case studies or objection-busting content. It was clean, sharp, and complete. They guide.

SQL 54

SQL Customers Cold Call Sales 54

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. The ability to communicate compellingly keeps teams productive. Were you consistent? Did you show confidence?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Increase regional sales pipeline by 20%. Improve product adoption among new users by 20%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. In between discovery and the demo, identify which product features will help them reach this better future. After the call, create another to-do list to keep the momentum going: Write down key takeaways. No shortcuts.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

PandaDoc

JULY 9, 2025

The key is understanding which methodology—or combination—fits your buyers, your product, and your team. It’s not just the steps in your sales pipeline ; it’s the philosophy and strategy behind how your reps engage prospects, qualify leads, uncover needs, and close deals. Instead of pitching a product, you act like an advisor.

Objectives and Key Results 40

Objectives and Key Results Consult Education Sales 40

RingDNA

APRIL 17, 2025

A manager is prepping for a pipeline review. What’s the buyer’s key initiative?” ” ( Salesforce State of Sales ) Why Sales Teams Struggle Without Prompt Favorites Buyers expect reps to show up prepared, not just with product knowledge, but with context, insight, and the right questions. These are good questions.

Objectives and Key Results 62

Objectives and Key Results UX Follow-up Sales 62

PandaDoc

JUNE 2, 2025

What measurable result does the buyer expect? How MEDDIC works MEDDIC serves as a checklist for uncovering the key elements of any potential deal. Done correctly, this aligns product functionality with customer pain points so that its easier for stakeholders to visualize the direct impact of your product or solution.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. The key is to have talking points and be flexible in how you deliver them, allowing for a natural conversation that feels authentic to the prospect.” Let's see what they had to say!

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. The reality, though, is that potential customers still require human interaction (and a lot of it) to make well-informed and timely decisions about B2B products and services.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JUNE 23, 2025

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. Imagine your team is launching a new product. However, there’s room for improvement.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Salesforce

OCTOBER 29, 2024

However, this typically relies on a highly targeted approach — making sure the right product or service is offered to the right audience at the right time. It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Being persuasive without being pushy is the key.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Artificial intelligence (AI) assistants can improve your reps’ productivity. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

PandaDoc

JULY 23, 2025

Instead, the data captured by the CRM system just sits on the platform without being implemented toward shared key goals. The strategy also needs to align the CRM’s role with broader company objectives like increasing revenue, improving onboarding, reducing churn, or expediting deals within the sales pipeline.

CRM 52

CRM Customers Objectives and Key Results Strategize 52

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. Of products and services.

GTM 83

GTM Engineering Customers Cross-sell 83

Hubspot

JULY 10, 2025

Key Features Basic CRM and contact tracking Meeting scheduler Email tracking up to 200 notifications a month 3 email templates Conversational chatbot Task and activity tracking Best for: Individuals and early-stage startups needing a no-cost CRM with basic sales capabilities. This suite of free tools offers a free business platform.

Price 36

Price Objectives and Key Results Territory Government 36

Martech

JUNE 9, 2025

We failed to see the lie and took the bait for the promise of a way to tangibly measure marketing results in the short term, focused on revenue. With a campaign, you’re working toward a fixed objective within a set timeframe. Situational, not product-focused. Not product. Now you can introduce your product.)

B2B 64

B2B Objectives and Key Results Campaign Clients 64

Salesforce

MAY 20, 2025

Salesforce uses a proprietary version of this system to develop and test our AI agent products, such as Agentforce. Core architecture Our modular architecture comprises four key components: Environments Domain-specific contexts (e.g., Experimental results Initial experiments across leading models (e.g., GPT-4o, GPT-4.5,

E-commerce 69

E-commerce Healthcare X-functional Appointment 69

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. Of products and services.

GTM 70

GTM Engineering Customers Cross-sell 70

Hubspot

FEBRUARY 24, 2025

Like the SaaS founder I was working with who said they needed better analytics when what they really wanted was to prove their products value to skeptical investors. Conceptual selling is a consultative approach that focuses on the clients needs and motivations rather than pushing product features.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Organizations have realized that certain key accounts drive the highest lifetime value (LTV) with lower customer acquisition costs (CAC).

Healthcare 52

Healthcare Objectives and Key Results Finance Sales 52

PandaDoc

JUNE 16, 2025

For employers, OTE helps to align compensation with business objectives. Some are based on overall revenue, while others may focus on various KPIs and metrics like the number of deals closed or total pipeline generated. Brands can use it to set clear expectations, drive performance, and maintain consistency across roles and teams.

Commission 52

Commission Quota Represent Sales 52

Salesforce

FEBRUARY 3, 2025

Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. 70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline SQL 52

Heinz Marketing

NOVEMBER 22, 2024

They tackled the essentials of building agency partnerships that drive real results. What are some key learnings you’ve seen that indicate an agency might be a great fit for a particular client’s needs? Matt: Start with clarity on your objectives. Figure out who is the best in the world at achieving those objectives.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. The result? Sales chase deals, marketing fills the pipeline, and customer success keeps customers happyRevOps ensures they’re not working in silos across different departments.

Growth 52

Growth GTM Objectives and Key Results CRM 52