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How to harness the power of data gathering for SEO

Search Engine Land

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. Don’t forget to promote your research.

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The small B2B marketing team’s guide to ABM

Martech

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. It ensures your marketing efforts are focused on high-value targets that align with your business objectives.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

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The AI-powered path to smarter marketing

Martech

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. zettabytes in 2020 to 181 zettabytes by 2025.

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Can attention really drive campaign success?

Martech

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. Understanding audience behavior Audience reactions vary greatly depending on the brand’s objective (whether it’s direct response or brand building), creative format and message type.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?