Remove Objectives and Key Results Remove Process Remove Trust
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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

For example, AI algorithms can process data to determine which parts of a podcast episode have the highest listener retention. The more tailored your message, the more your audience will feel connected and understood—which ultimately helps foster trust and moves prospects further down the sales funnel.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. Let’s dive in. What is a Sales Cycle?

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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Here’s what we’ll cover in this guide: What is GEO? How GEO differs from SEO.

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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Streamline your implementation to focus on what matters most to your sales process. What do they need?

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The small B2B marketing team’s guide to ABM

Martech

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

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