Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. It’s not just about large datasets, but also about ensuring they are well-represented across segments and that robust models are used to interpret the data. The tone also plays a role.

Campaign 125

Campaign Objectives and Key Results Represent Technique 125

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Veloxy

JUNE 15, 2023

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Defining Outside Sales Outside sales is the process in which sales representatives, or outside sales professionals , travel to meet potential customers face-to-face.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Martech

NOVEMBER 13, 2024

This vision of an autonomous marketing pipeline represents the future of AI in marketing. At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. While these solutions help increase productivity, they don’t fundamentally change workflows. Data skills AI runs on data.

Pipeline 130

Pipeline Campaign Objectives and Key Results Legal 130

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Anthony Cole Training

APRIL 29, 2013

The conference is sponsored by Objective Management Group , a company that produces the #1 Sales Assessment tool IN THE WORLD. I am proud to say that, as part of our overall approach to providing critical sales and sales management solutions, we have represented this resource for 18 of the 20 years that we have been in business.

Objectives and Key Results 212

Objectives and Key Results Strategic planning Sales Represent 212

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results 108

Objectives and Key Results B2B CRM Campaign 108

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 133

GTM B2B Conversion Objectives and Key Results 133

Anthony Cole Training

APRIL 29, 2013

The conference is sponsored by Objective Management Group, a company that produces the #1 Sales Assessment tool IN THE WORLD. I am proud to say that, as part of our overall approach to providing critical sales and sales management solutions, we have represented this resource for 18 of the 20 years that we have been in business.

Objectives and Key Results 196

Objectives and Key Results Strategic planning Sales Represent 196

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. The key is to have talking points and be flexible in how you deliver them, allowing for a natural conversation that feels authentic to the prospect.” Let's see what they had to say!

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 131

Objectives and Key Results Cold Call Sales Follow-up 131

ClickFunnels

OCTOBER 22, 2021

They will call and get on the phone with a salesperson who will upsell them on another, slightly more expensive product, and maybe upsell again if they accept the first offer. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Martech

DECEMBER 18, 2023

And to maximize productivity, whether on AI-related initiatives or through manual labor, it’s a best practice to leverage a centralized project management platform. Managing AI work just like traditional marketing efforts in a centralized system of record allows you to: Quantify productivity gains. Build executive alignment.

Government 123

Government Objectives and Key Results Campaign Legal 123

Sales Hacker

JULY 29, 2021

Talking to leads, engaging with prospects, cultivating deals – every aspect of sales productivity has a direct impact on a business’s bottom line and often on a sales professional’s compensation. Doing this is a far more sustainable way to improve productivity without causing burnout. What is sales productivity? Think about it.

Product 117

Product Objectives and Key Results Drivers/motivators Sales 117

Search Engine Land

SEPTEMBER 25, 2024

By taking a holistic approach, you can achieve better results for your business. For organic results: Organic clicks show how often people click your site’s unpaid listing. In combined metrics: Ads and organic clicks represent all clicks from both ads and organic results. Business email address Sign me up! Processing.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Hubspot

MARCH 18, 2019

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Salesforce

MAY 20, 2025

Salesforce uses a proprietary version of this system to develop and test our AI agent products, such as Agentforce. Core architecture Our modular architecture comprises four key components: Environments Domain-specific contexts (e.g., Experimental results Initial experiments across leading models (e.g., GPT-4o, GPT-4.5,

E-commerce 69

E-commerce Healthcare X-functional Appointment 69

Martech

JANUARY 14, 2025

These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. Control who can create CRM objects with new create permissions. This flexibility boosts productivity, helping teams achieve their prospecting goals and close more deals. Automate backup scheduling in HubSpot.

Objectives and Key Results 70

Objectives and Key Results CRM Campaign Pipeline 70

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. The best thing you can do is handle objections early and often in your sales cycle. Bonus Tips for Any Objection. Passing up the Chain.

B2B 93

B2B Objectives and Key Results E-commerce Sales 93

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. AI agents: Changing the game AI agents represent self-learning, continuously evolving systems that can act on data with minimal human intervention. We’re already seeing early signs of these capabilities.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Veloxy

APRIL 12, 2023

Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. This can be a key factor in successfully closing deals with customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Heinz Marketing

MARCH 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Are you struggling to show potential customers the value of your B2B product or service? Here’s why they matter: Demonstrate the Value of Your Offering Potential customers want to see concrete examples of how your product or service can benefit them.

B2B 119

B2B Objectives and Key Results Represent Trust 119

Miller Heiman Group

SEPTEMBER 3, 2020

They see sellers as product representatives rather than problem-solvers, and often see little to differentiate one seller from another. As a result, the gap between buyers and sellers is widening, launching a cycle we call the buyer apathy loop. The better your dialogue with your customers, the better your results.

Customers 154

Customers Objectives and Key Results Technique Represent 154

Partners in Excellence

APRIL 18, 2022

In this world, the ideal thing is the customer has educated themselves, is knowledgeable, may have a few final questions and issues (price is always the key one), and the customer makes a buying decision. We do everything we can to position our products favorably, but the reality is the customer has probably made up their mind.

Objectives and Key Results 161

Objectives and Key Results Quota Represent Education 161

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Veloxy

NOVEMBER 22, 2023

Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team. The Role of Field Sales Management Field sales management is the engine that propels a successful sales team to effectively promote products or services, establish relationships, and achieve sales objectives.

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Veloxy

JANUARY 23, 2024

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Product Sampling & Demonstrations Product sampling and demonstrations remain reliable strategies in a field marketer’s arsenal.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. For this reason, they need finalized messaging that makes it simple to position your product and communicate its value.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52