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Sales Leadership Versus Sales Management – Podcast

Closing Bigger

Sales Leadership Podcast Summary with Mike Curliss, President of Sales at Maximizer, and Shane Gibson Keynote Sales Speaker and CEO of Professional Sales Academy. The debate between sales leadership and sales management has been ongoing for decades. Which drives results? Which is more important?

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The small B2B marketing team’s guide to ABM

Martech

Sales and marketing alignment : ABM fosters stronger collaboration between sales and marketing teams, aligning them toward common goals. It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions can make sales easier. Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success.

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Digital asset management and content management systems: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS?

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Focus on best sellers wouldn’t facilitate their key objective.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. How to achieve: Promote your content on social media and through email newsletters. LinkedIn Sales Navigator: For finding and connecting with potential leads.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.