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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. Some of the challenges of selling effectively grow more difficult over time—a natural outcome of greater complexity and its impact on our contacts and clients. Part 2 | The Starting Question. Legacy Laggard: Overcoming Objections.

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8 Revenue Enablement Strategies That Get Results

Highspot

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Let’s explore some actionable strategies to help you get started: 1. You’re not alone.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. The results?

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7 Winning Steps for Effective Objection Handling

Salesforce

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. Get started today First, let’s tackle a few basics: What is objection handling?

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

Grab a warm coffee or tea and let’s get started! This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. This allows them to focus more on selling and less on administrative tasks. And then pass the book to your field reps.

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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