Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress. Rather, they care about results.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Dig deeper: The great debate: Activity vs. results 4.

Negotiate 117

Negotiate Objectives and Key Results Technology Technology 117

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results User Experience Trust 131

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

AUGUST 7, 2024

It’s hard to do well, and the result is that one would hope this information becomes public: IT, privacy and legal teams would (should) have no concern over this use case and others where the cultivation of information is innocuous. This is its key strength: effectiveness. Your phone and video call transcription services all use AI.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. The most common definition is the total number of people who could possibly use a product or service. An example of a postponable is a TV streaming service or magazine subscription. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Heinz Marketing

SEPTEMBER 24, 2024

Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service. It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. Sometimes investing in a more robust platform can yield long-term results that justify the higher price tag.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Sales Pop!

NOVEMBER 18, 2022

So, choose the environment that best develops you toward your objective”. Are they truly, in Clement’s words, “developing you towards your objective”? Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. Competition.

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Imagine hotels where robots handle luggage transport and room service delivery, enabling staff to create magical, white-glove experiences at scale.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Doing so allows you to identify and qualify potential leads for your services before initiating sales efforts. Improve Lead Prospecting At the heart of successful sales efforts is lead generation.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Hacker

APRIL 27, 2020

Success depends on understanding your objectives, both for the organization and the people you support. Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. Become a strategic partner. Let’s get to it, shall we?

Strategize 100

Strategize Government Objectives and Key Results Sales 100

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. Data skills AI runs on data.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Sales Pop!

MAY 26, 2023

We define sales enablement as the strategic approach to uniting stakeholders in sales, marketing, and operations around the common goal of providing salespeople with the right resources, content, processes, and technology needed to engage with prospects and customers throughout the buyer’s journey and sell effectively.

Objectives and Key Results 245

Objectives and Key Results Cross-sell Sales Technology 245

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. Service Structure and Deployment. Are there other areas?

Transportation 242

Transportation Real Estate Healthcare Government 242

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Boost engagement rates on key channels by 30%. Take a tech company focused on early adopters.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Have you budgeted for this purchase?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Interactive email helps combat that when used strategically. Some uses also display real-time poll results.

Gaming 95

Gaming Objectives and Key Results Strategize Education 95

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. Get started with AI Cloud Salesforce Professional Services can help you set the right foundation for success with our new package, AI Coach. Gain stakeholder buy-in and support by illustrating how AI addresses specific challenges and delivers desired results.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

JUNE 18, 2025

The persistence of basic data integration problems across tactical (marketing execution), operational (technology management) and strategic (business measurement) levels indicates systemic rather than isolated challenges. Develop technology roadmaps that align with business objectives rather than tactical needs.

Government 64

Government Objectives and Key Results Technology Technology 64

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Defining Outside Sales: A Closer Look Outside sales is the practice of selling products and services through direct, in-person interactions, setting it apart from inside sales, which operates remotely.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Traditional media companies are slashing sales teams as linear TV declines, while tech platforms and streaming services are hunting for a new breed of seller: digital-first, tech-savvy. You can’t escape it. Same story.

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. The race has begun for email service providers to develop plug-ins and advancements. These three developments stood out for me this year.

Retail 135

Retail Niche Objectives and Key Results Technology 135

Search Engine Land

FEBRUARY 1, 2023

You also know that AI tends to produce some pretty dumb results. Value proposition and key benefits. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Risk-reversal element.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Lead Fuze

MAY 26, 2023

You’ll also learn about offering comprehensive services such as lead generation and social media advertising while maintaining professionalism when attracting clients. Automate repetitive tasks and save precious time for more strategic endeavors. This will help you outrank competitors and attract the right target audience.

Objectives and Key Results 98

Objectives and Key Results Technique Price Clients 98

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 106

GTM E-commerce B2B Profit margin 106

Hubspot

JULY 22, 2024

They need to receive a “cold call” from you, where you introduce yourself and your services and make your value proposition clearer. I am calling about our software that helps you with the strategic implementation of your biggest problems from Outbound Company. Option 2: Objection I understand. Is this a priority for you today?

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. They also offer services like SEO optimization or social media management, essential for a successful content marketing campaign.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96