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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Increasingly, major technology teams are embracing agile for its ability to enhance business value and efficiency in managing complex projects.

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Types of Sales Tools That Boost Productivity

Highspot

Some sales intelligence tools aggregate thousands of business-critical signals such as decision maker changes, new company initiatives, and funding rounds, and alerts you on any signals that might impact your sales process; others help you market and sell your products based on your buyers’ technology choices. Sales Enablement Tools.

Product 81
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

I run a European-based sales agency for software and technology companies. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B 79
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A guide to sales workflow process to increase your profit

PandaDoc

Pitching a sale is the most time-consuming part of the sales process. Prospectors will know when to move on to qualification or when to pass on a buyer to pitching specialists. Despite how rapidly technology and lifestyles are changing, the main steps remain the same. You’ll want to use a template for sales pitches.

Process 52
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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. 2008 Google pitched its media buying dashboard to very skeptical agencies.

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The Technical Sale – How To Handle It Correctly

The 5% Institute

If you’re selling software, technology, or even interesting gadgets; chances are that you’ll be having detailed conversations with your potential clients. If the only way to explain a function is by using technical analogies; then you’ll need to revisit your communication strategies and find a better way to explain it simply.