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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. WATCH: Advanced analytics techniques to measure PPC performance Here’s my full presentation from SMX Advanced:

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How behavioral economics can be the marketer’s secret weapon

Martech

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point. Email: Business email address Sign me up! Processing. See terms.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. Efficiently qualifying leads to perfecting negotiation techniques, every step matters. Common stagesinclude: Prospecting: Searching for potential customers.

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Elevate Your Strategy with AI for Sales Prospecting

Veloxy

AI-driven sales techniques take that burden off your plate. With tools like Veloxy, AI automatically logs activities, such as: Calls and emails Analyzes the data Presents you with intelligent recommendations The best part? Sales teams gather plenty of data, but turning it into something useful? That’s a different story.

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How to put marketing data into meaningful context

Martech

is a mantra I frequently use during presentations and keynote addresses. Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. The result?

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

As a salesperson utilizing the gap selling technique, youre really responsible for digging into the gap between where your prospect is now (their current situation) and where they really want to be (their ideal situation). This step is crucial for understanding what isnt presently working for them. It defines the future state.

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5 Game-Changing Sales Insights from Q2 2025

Sales Gravy

The trust-building behaviors that matter most: Listening instead of pitching Showing genuine care for the customer's situation Being attentive and present during conversations Making and keeping promises consistently Trust is worth dollars. The Solution: Mike Maples Jr., The Solution: Mike Maples Jr.,

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