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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. Why is RGSP unfair?

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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? You should stand behind your product and sign up for those until you have a real brand in the space. “Regular price increases for SaaS” — Benjamin Irvine. to grow deal size vs. blanket price increases. Jason, ed. :

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Claim your tickets today , including a limited number of special two-for-the-price-of-one tickets. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. When more friends use your referral link to subscribe, you’ll receive special benefits. Refer a friend 2.

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Hiring Salespeople

Adaptive Business Services

I do integrate behavior and selling skills assessments into this process, but only with the top candidates. Like the military … break them down and build them up. For that matter, my selling style has also evolved, substantially, through the years. I also think that, the holy grail of selling, the “close” is highly overrated.

CRM 77
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Taking The Sales Conversation Beyond Price

Women Sales Pros

We hear from salespeople all the time who think price is the most important factor to buyers, and loyalty from working with preferred vendors and partners no longer exists. Using a referral is one of the best ways to stand out because it instantly gives you credibility in the mind of the buyer. But is this true? Click To Tweet.

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Sales Velocity: The Art of Growing Revenue Faster

Veloxy

Drive Up Your Average Deal Size. This particular metric is usually more relevant for SaaS companies and businesses that use subscription pricing models where customer lifetime value is the most important KPI for sales teams. Opening up some of these channels could mean a significant boost in your lead count. Average Deal Size.

Pipeline 306
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5 Ways to Get an Edge on Your Competition in Sales

Spiro Technologies

Whether we want to admit it or not, competition is at the heart of selling. In business, there’s nothing quite like first-mover advantage, and the same is true when it comes to selling. In many cases, prospects will choose an easier option even if it comes with a higher price tag. Create a referral process.

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