SaaStr

JULY 24, 2023

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

Price 82

Price Cross-sell Gaming Follow-up 82

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. Why is RGSP unfair?

Price 117

Price CTR Click Through Rate Campaign 117

Lead Fuze

MAY 27, 2023

If you’re looking to create a successful marketing agency, this guide is the perfect starting point. Lastly, offering various pricing models tailored to client needs while increasing brand awareness through educational webinars and community outreach initiatives will further solidify your position in the industry.

Start-ups 40

Start-ups Niche Objectives and Key Results Price 40

SaaStr

JULY 24, 2023

Dear SaaStr: How does a SaaS company find its initial price point? If you are more valuable than the comp, and are confident selling that value — pricing higher than your comp can work well. If you started off low-end, but have moved up-market … don’t be scared to totally redo your pricing each year.

Price 80

Price Start-ups Up-sell Product 80

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Prices fall again. Although ecommerce prices were up 0.3% Spending as discounts kick in. month on month, they were down 0.7% Why we care.

Price 106

Price Retail Trust Follow-up 106

Search Engine Land

JULY 27, 2023

Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. and UK can save up to 50% off of new bookings until July 31. Read Twitter's Ad Pricing policy for more information on its ad prices. For a limited time only, select marketers in the U.S.

Price 95

Price Networking Follow-up Promote 95

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

SaaStr

NOVEMBER 30, 2020

Now … On that deal … go quote twice your highest price ever. This is a terrific exercise to drive your deal size up. And if you have a true solution, that really makes an impact … you’ll probably get the 2x pricing. Once you do it once, level up. 200k your new enterprise price point, not $100k.

Price 119

Price Pipeline Up-sell Engineering 119

Martech

JUNE 16, 2022

Online prices were up only 2% last month compared to a year earlier, according to The Adobe Digital Price Index. May’s online prices were down 0.7% The DPI tracks prices across 18 categories, 10 of which saw decreases last month. The DPI tracks prices across 18 categories, 10 of which saw decreases last month.

Price 77

Price Start-ups 77

Hubspot

FEBRUARY 9, 2022

This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire. What is tiered pricing? Merchants who offer a variety of pricing plans or packages to their prospects are likely operating on a tiered pricing model.

Price 78

Price Service Up-sell Start-ups 78

TrackStreet

JULY 20, 2023

Best Practices for Amazon Marketplace Pricing Selling on Amazon.com? Whatever pricing strategies you use for your other channels, even if they’re successful, you’ll still want to create a standalone, well-thought-out approach to how you price your products on Amazon. There are two reasons for this.

Price 52

Price Retail Manufacturing Up-sell 52

SaaStr

APRIL 12, 2022

Raise prices on existing customers, Doesn’t help if you are growing quickly. Raise prices on new customers, Forces you to deliver more value. Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers? My vote: don’t raise prices for existing customers. Just makes them unhappy.

Price 95

Price Product Customers Referrals 95

Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. Confirm that there is actually a deal to negotiate.

Negotiate 58

Negotiate Price Objectives and Key Results Appointment 58

PandaDoc

DECEMBER 9, 2022

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. With that in mind, let’s review what not to do when it comes to pricing. Determine the full cost.

Price 52

Price Profit margin Legal Retail 52

Lead Fuze

JUNE 28, 2023

Understanding how to explain a price increase to customers is an essential skill for any business owner, marketer or sales representative. In the current economic atmosphere, with its growing costs and supply shortages, it’s likely that companies may have to up their prices.

Price 52

Price Customers Profit margin Construction 52

SaaStr

MAY 7, 2024

What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue positive. Later, when you implement a CPQ and other more sophisticated systems to manage pricing for a large sales team, these processes and systems will be designed to help you do just that, at least in part.

Contract 94

Contract Price Commission Closing 94

SaaStr

AUGUST 30, 2020

Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. And you want the least friction possible in sales when you are starting out. A bit more on that here.

Price 104

Price Start-ups Product Prospecting 104

The 5% Institute

SEPTEMBER 9, 2019

One of the common objections Sales Professionals and Business Owners regularly face, is the comment “Your price is too high” – also known as the price objection. In this article, we’ll look at where the price objection comes from, when you should start talking about price and money; and how to handle the price objection.

Price 98

Price Finance Presentation Clients 98

SaaStr

MAY 27, 2022

Hire a great VP of Sales, and revenue goes up. It’s a challenge to get your logo retention rate up to 90% or higher. #8. 59% of you have raised prices this year. . #8. 59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. Go find her! #7.

Price 117

Price Niche Up-sell Contract 117

Hubspot

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 62

Price Profit margin Retail Up-sell 62

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Price 62

Price Profit margin Entertainment Promote 62

Gong.io

JULY 22, 2020

But we hadn’t gotten to pricing yet. . I gotta’ save a couple minutes to lock in next steps before we wrap up. Should I bring up pricing now, before we hop off? I thought “I’ll bring it up next time,” and moved on with my day. . Read on if you want to know the best time to discuss price and budget.

Price 90

Price Up-sell Closing Conversion 90

Hubspot

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

Price 97

Price Retail Profit margin Gaming 97

Hubspot

JANUARY 26, 2022

While you’d think that drumming up business and converting clients is one of the biggest challenges they face, there’s a task that’s even more daunting… pricing your products and services. For others — specifically, those that offer services or non-physical products like software — pricing may be a bit more challenging.

Price 62

Price Entertainment Manufacturing Retail 62

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

Price 83

Price Profit margin Sales Up-sell 83

Jeff Shore

MAY 22, 2018

The earlier you talk about price, the more likely it is that you will lose the sale. When you get trapped into a price discussion right out of the gate, you are jeopardizing the entire sale. Because an early price conversation will draw your customer’s mind in the wrong direction. Price is what you pay. Warren Buffett.

Price 113

Price Customers X-functional Presentation 113

Hubspot

AUGUST 4, 2020

One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.

Promote 83

Promote Price Retail Profit margin 83

Hubspot

NOVEMBER 3, 2021

In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Geographical pricing — or geo-pricing — is a catch-all term that encompasses a wide range of strategies. Zone Pricing.

Price 76

Price Territory Manufacturing Agriculture 76

Search Engine Land

APRIL 10, 2024

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Why we care.

Product 122

Product Government Finance Price 122

SaaStr

JUNE 2, 2021

The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly : Raise a venture round at a high price. But the reality is, many M&A prices are driven by a multiple of the last venture round — at least in deals where the acquirer really wants to get it done.

Price 71

Price Manufacturing Up-sell Start-ups 71

ConversionXL

JULY 14, 2020

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77

Price UX User Experience Real Estate 77

Capterra Sales & Marketing Software

JANUARY 21, 2022

The post Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software appeared first on Capterra. Compare pricing for the top customer relationship management software products with the highest value-for-money and functionality ratings.

Customer Relationship Management 52

Customer Relationship Management Relationship Management CRM Price 52

SaaStr

JULY 25, 2019

For most SaaS apps, you want to at least start with “just right”, Goldilocks pricing: Too high a price, and you start to add friction to the sales process. So too high a price will dramatically increase friction, likely not enough to be worth the additional revenue per deal. Sales may even push for this.

Price 76

Price CRM Closing Start-ups 76

SaaStr

APRIL 17, 2024

If that slows too much, the future starts to look cloudy. But getting them all really requires big stock price growth, all the way up to 759% stock price aprpeciation. It will be interesting to see how these start-up like big stock incentives for big performance programs really work for founder CEOs post-IPO.

Price 95

Price Growth Start-ups Customers 95

SaaStr

MAY 12, 2024

In my first start-up, I was mostly hunting whales — seven-figure and eight-figure deals. The effective price would have to be 60% of what we’d been discussing for the past 8 months. But at that price point, I couldn’t stay in business. They agreed to the original pricing we discussed, as is. How Did It Go?

Contract 78

Contract Finance Negotiate Price 78

The Sales Hunter

NOVEMBER 6, 2014

You can’t sell on price! If you’re selling on price, why does the customer need you? When we start playing with our price and thinking we need to discount it to close a sale, we open up Pandora’s Box. Price is […]. Blog pricing Professional Selling Skills discount discounting price'

Price 82

Price Sell Up-sell Follow-up 82

Partners in Excellence

OCTOBER 5, 2015

After pleasantries were exchanged, the customer said, “I just can’t justify your price to my management team. You need to hit this price target.” He started asking some questions: Had the business case been reviewed with management? What would you do if we couldn’t provide the pricing you want?

Price 92

Price Finance Negotiate Contract 92