Search Engine Land

FEBRUARY 23, 2024

Investing in resilient data and solutions now ensures optimal performance across the marketing funnel amidst privacy changes. Brandon Johnson, Senior Marketing Manager at LinkedIn, said in a statement: “Gartner estimates that by the end of 2024, 75% of the global population will have their personal data covered by privacy regulations.”

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Martech

DECEMBER 14, 2023

Google views this as a crucial step in its Privacy Sandbox initiative, aiming to phase out third-party cookies for everyone by the second half of 2024. A Google spokesperson said in a statement: “Third-party cookies have been a fundamental part of the web for nearly three decades.

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Search Engine Land

MARCH 5, 2024

Users experiencing this problem are unable to create and publish new messages within the platform’s privacy and messaging area. Google said in a statement: “We’re investigating reports of an issue with AdMob. Google Ads is investigating reports of an issue impacting AdMob. Why we care. When did the issue start?

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Martech

OCTOBER 12, 2023

InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while upholding data privacy and user consent. Why we care.

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Search Engine Land

SEPTEMBER 7, 2023

Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. Some folks are worried that this tech might invade their privacy. People started receiving popups about this new feature in July following the release of Chrome 115 – which supports Google’s Topics API (part of its Privacy Sandbox project).

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Search Engine Land

MARCH 5, 2024

It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app. Provide high-fidelity UX mockups and pass a privacy and security review to ensure user safet. What is Data Portability API? What TikTok is saying.

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Search Engine Land

DECEMBER 14, 2023

Google views this as a crucial step in its Privacy Sandbox initiative, aiming to phase out third-party cookies for everyone by the second half of 2024. A Google spokesperson said in a statement: “Third-party cookies have been a fundamental part of the web for nearly three decades. What Google is saying.

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Search Engine Land

NOVEMBER 8, 2023

The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy laws – however, Google is denying the charge.

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Search Engine Land

NOVEMBER 29, 2023

Official statement. Google’s Vice President, Raghavan, said in a statement: “After more than 15 years on Google’s ads business, Jerry Dischler decided to take on a new challenge.” ” “Our ads business helps millions of businesses thrive and we’re grateful to Jerry for his many accomplishments in this area.

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Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. How has it been for you? ” Google responds.

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Search Engine Land

MARCH 20, 2024

Jamie Power, senior VP, addressable sales at Disney Advertising, said in a statement: “Disney’s goal is to empower advertisers to transact with the freedom and flexibility that best suits their business needs.” What Disney is saying. ” What Google is saying. .” Business email address Subscribe Processing.

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Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws. GDPR analogs. Other duties. Other laws.

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Martech

JANUARY 14, 2022

Over three quarters (77%) of respondents strongly or somewhat agreed with the statement: “I worry about how companies use my personal data online.” Read more: Predictions 2022: Data strategy and privacy. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.”

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Search Engine Land

MARCH 27, 2024

Duncan Lennox, VP & GM of Ads Privacy and Safety, said in a statement: “Our goal is to catch bad ads and suspend fraudulent accounts before they make it onto our platforms or remove them immediately once detected. What Google is saying. AI is improving our enforcement on all fronts.”

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Search Engine Land

MARCH 12, 2024

In response to the evolving privacy landscape, Google is introducing geo-based, controlled experiments to accurately measure the incremental return on investment from advertisers’ spending on iOS and Android App campaigns. AdMob introduced immersive in-game ads, currently in closed beta. Controlled experiments. What Google is saying.

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Martech

NOVEMBER 2, 2023

“Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement. “It In a statement, Meta said it has cooperated with regulators and that the EDPB decision “unjustifiably ignores that careful and robust regulatory process.” Why we care.

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Search Engine Land

MARCH 15, 2024

Meta said in a statement: “Our data-sharing products are evolving alongside technology and regulatory changes. ” “Meta Content Library was designed to help us meet new regulatory requirements for data-sharing and transparency while meeting Meta’s rigorous privacy and security standards.” What Meta is saying.

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Search Engine Land

JANUARY 17, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Tougher data privacy policies might affect Google’s capacity to deliver personalized ads and content. Why we care. What Google is saying. ” Get the daily newsletter search marketers rely on.

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Search Engine Land

FEBRUARY 6, 2024

Michael Trauttmansdorff, Director of Product Management for Travel Ads, said in a statement: “A bidding strategy anchored in AI will make it easier for you to market at the speed of consumers. And in an ever-evolving privacy environment, it will bring you one step closer to meeting people’s expectations and multiplying your results.”

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Martech

AUGUST 12, 2022

.” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. Chan said in a statement: “Firms now collect personal data on individuals at a massive scale and in a stunning array of contexts. .

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Search Engine Land

JULY 31, 2023

A statement posted on the Google Ads Help Center read: “For Discovery, Display and Video action campaigns on Google Ads and Display & Video 360, optimised targeting can help you find new and relevant audiences that are likely to convert without relying on third-party cookies. What has Google said?

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Search Engine Land

OCTOBER 12, 2023

With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. SUBSCRIBE See terms. What has Google said?

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Search Engine Land

MARCH 5, 2024

This additional information will be shared in a way that prioritizes user privacy and protects commercially-sensitive customer information. Oliver Bethell, Director, Competition at Google, said in a statement: “A number of the new rules involve difficult trade-offs that will impact the people and businesses who use our products.

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Martech

FEBRUARY 16, 2023

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The standards will remain open for public comment for 60 days, until April 17, 2023.

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Search Engine Land

NOVEMBER 10, 2023

Following Apple’s privacy changes in 2021, which made it tougher for social media companies to target users, Meta faced a major hit to its ad revenue. . “Merchants get to expand their conversion volume with an additional sales channel and 1:1 measurement between their likely top ad platform and retail partner.”

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Search Engine Land

OCTOBER 19, 2023

A Google spokesperson said in a statement: "All these new features are only available if you’re using Google Analytics 4. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. What Google is saying.

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Search Engine Land

SEPTEMBER 29, 2023

Reddit's head of privacy, "snoo-tuh" (Reddit does not reveal the identity of admins on the site), said in a statement: "Reddit requires very little personal information, and we like it that way. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. What has Reddit said?

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Gambling Campaign Engineering Conversion 112

Martech

MARCH 21, 2024

LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions. One alternative ID solution is expected to eventually rise to the top.

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Search Engine Land

JULY 12, 2023

If Google is found guilty of violating federal privacy and consumer protection laws, it could owe at least $5 billion in damages. Ryan Clarkson, managing partner of the Clarkson Law Firm, issued a statement: "Google harvested this data in secret for years, without providing notice to anyone, much less with anyone’s consent.

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Search Engine Land

NOVEMBER 6, 2023

In this article, we’ll delve into setting up Amazon ads, their unique appeal in this privacy-first world, and the significant shifts they bring to ad channel strategies. Additionally, the audiences you target will function as “or” statements. Note : This piece was written while the Amazon non-endemic ad channel was in beta.

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Martech

JULY 10, 2023

Data Privacy Framework, means there won’t be a costly disruption to data flowing between the two areas. has implemented unprecedented commitments to establish the new framework,” EU President Ursula von der Leyen said in a statement. companies will need to comply with a detailed set of privacy obligations. Why it is needed.

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Martech

NOVEMBER 13, 2023

Following Apple’s privacy changes in 2021, which made it tougher for social media companies to target users, Meta faced a major hit to its ad revenue. “Merchants get to expand their conversion volume with an additional sales channel and 1:1 measurement between their likely top ad platform and retail partner.” What Amazon is saying.

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Search Engine Land

OCTOBER 10, 2022

In a statement to Search Engine Land, Google said: “As part of a broader suite of tools, we’re helping publishers of all sizes build durable advertising strategies that uphold user trust. What Google says. ” Peentoo Patel, Director of Product Management, Google Ad Manager. Launch date. Why we care.

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Martech

AUGUST 25, 2023

That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. In this statement, I have a lot of information. In terms of process, this statement tells me that I need to do a couple of things.

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Martech

JANUARY 19, 2022

“Disinformation, discrimination, voter suppression, privacy abuses,” and other harms were cited by California Congresswoman Anna Eshoo, the lead sponsor of the bill, as the basis for the legislation forward. . Read next: Data and privacy concerns grow among consumers. Industry says the bill goes too far.

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Search Engine Land

OCTOBER 9, 2023

Understanding the official DOJ lawsuit To understand the complaints within the DOJ lawsuit, you need to read the official press statement of the Office of Public Affairs for the U.S. While free for users, the department can argue that increased competition could have addressed other issues in the search industry, like privacy standards.

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Martech

APRIL 4, 2023

s children’s online privacy law, COPPA. The retailer issued a statement saying this had already been done: “In December 2022, Walmart was approved to join CARU’s COPPA Safe Harbor Program after demonstrating that Universe of Play, a new immersive Roblox experience, complies with the stringent requirements of COPPA and CARU’s Guidelines.”

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