Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 128

Retail X-functional Launch Non-Profits 128

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. This also applies to newly released products.

X-functional 114

X-functional Cross-sell Contract Up-sell 114

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 67

X-functional Referrals Sales Follow-up 67

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. Sales Asset #2 – Utilize Social Selling Tactics. Unlocking the potential of sales assets can have a major impact on your business revenue.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

SaaStr

FEBRUARY 25, 2021

The Evangelist is someone that is generally very smart and passionate about your product (already understands it in the first meeting) and is very customer-centric. The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. You have to lead the team, live up to the values, hit quotas and targets, and make money. Almost everyone grew up in the company. It becomes a house of cards. This list goes on.

X-functional 101

X-functional Contract Growth Quota 101

SaaStr

DECEMBER 30, 2021

I didn’t expect to sell to a CIO myself in the early days, either. But we ended up selling to several in Year 1. When our product was feature-poor, and the team was tiny. Everyone cited 300+ in-bound pitches a week, with the number seemingly going up every week. True enough. And sometimes, they will find you.

Contract 101

Contract X-functional Sell Cold Call 101

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. They buy your product. What percentage of the people that visited it bought your product?

Conversion 244

Conversion Sales Lead generation X-functional 244

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. Also known as markup pricing, cost plus pricing is a simple way to determine the sales price of a product. 50 x (1 + 0.40) = $70.

Price 52

Price Profit margin Manufacturing Retail 52

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach.

Government 112

Government X-functional Angle B2B 112

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

FEBRUARY 27, 2024

What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. x in this case, you would already be at break even. For starters, they saw lots of companies investing ahead of growth to set themselves up, not just for now, but for one year from now.

Go To Market 95

Go To Market GTM Non-Profits Quota 95

Search Engine Land

MAY 7, 2024

You can try blog or informational content, links to category or product pages and rank well for informational content just to never see an impact on traffic with buying intent. The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. The x -axis shows U.S.

CTR 104

CTR Electricity Real Estate X-functional 104

Lead Fuze

AUGUST 12, 2021

Simply put, understanding the psychology of sales can lead you to learn how to master the art of selling. Let me point out one important fact — We are all human beings, and our minds function in a similar way. Knowing the psychology of sales and these triggers will help you master the art of selling this 2021. Click To Tweet.

Sell 98

Sell X-functional Sales Follow-up 98

PandaDoc

OCTOBER 13, 2022

The no-strings-attached free trial, a couple of tutorials, and a bunch of courses allow any user to successfully set up the system and start tinkering with the available features. Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. Mobile access ?

X-functional 52

X-functional Territory CRM Lead generation 52

Hubspot

APRIL 22, 2020

Every company has a product or offering that performs better with customers than others. It’s a universal business truth — not every product you offer is going to sell at a high rate at all times. By understanding your company’s product sales mix. How does one uncover this information? Retail Price for One Unit — $35.

Profit margin 59

Profit margin X-functional Retail Price 59

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98

Closing X-functional Sales Follow-up 98

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Someone could present the data here, stand up, and say we had a good quarter. Does it mean bringing in X% of new business to hit that number? We ended at 96% of the plan.

X-functional 124

X-functional Trust Presentation Drivers/motivators 124

Salesforce

NOVEMBER 20, 2023

As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” Speed up your sales Wait, what is a sales call? A sales call is a conversation between a salesperson and a prospect about the purchase of a product or service. What you’ll learn: What is a sales call?

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

SalesLoft

SEPTEMBER 12, 2023

They need Conversation Intelligence (CI) to help them streamline their workflow, and get them selling more successfully than ever. The opportunities it can open up for your team are revolutionary — prioritizing your most actionable interactions so your sales team can capitalize on deals faster. But what’s the catch?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

They need Conversation Intelligence (CI) to help them streamline their workflow, and get them selling more successfully than ever. The opportunities it can open up for your team are revolutionary — prioritizing your most actionable interactions so your sales team can capitalize on deals faster. But what’s the catch?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 79

B2B X-functional Cold Call SQL 79

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. B2B buyers from Gen X expected phone calls and handholding. That number isn’t getting smaller. Why do millennials matter?

B2B 130

B2B B2C Retail X-functional 130

Sales Hacker

JULY 21, 2021

That thing reps do where they call every lead every day until the customer finally picks up the phone? Let’s come up with a plan for some quick wins”. Account-based selling and marketing is a strategy that creates hyper-focus and personalized resources for your ideal customers. Account-based anything”. Not exactly.

X-functional 125

X-functional Sales Strategize Cold Call 125

The 5% Institute

JUNE 18, 2020

If you’re selling complex products or services , the chances are high that you’ll be regularly involved in the technical sale. In this article, we’ll explore why focusing on the inner working and details of your product or service is something you need to avoid in the technical sale, and five key tips to focus on and practice instead.

Technical Sales 98

Technical Sales Technique X-functional Consult 98

The 5% Institute

AUGUST 21, 2019

Although we ended up selling it as its height of success, there were times when business was definitely gloomy. In this article, I’m going to share with you the 10 x important points you need to focus on to fix your business. How To Fix Your Business – 10 X Steps To Guide You. Have something worth selling.

X-functional 98

X-functional Objectives and Key Results Up-sell Clients 98

SaaStr

DECEMBER 31, 2019

Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products. Ciara Peter | VP of Product @ Invision Studio. Bela Stephanova | Senior Director @ Box Product Management. Ciara Peter | VP of Product @ Invision Studio. Join us at SaaStr Annual 2020.

Product 53

Product B2B Growth X-functional 53

Hubspot

APRIL 2, 2018

I wanted to follow up on the proposal.”. "Do We’d already agreed on X price. If we can come down to X price, would you sign today?”. How's your experience with our product/service been so far?". You might be interested in our newest Feature X. ". Finally, I picked up the phone and called my prospect’s office.

Prospecting 95

Prospecting X-functional Contract Cross-sell 95

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

Hubspot

JUNE 21, 2019

Hiring an agency or directing your developer's time to fix it are investment-heavy solutions that'll eat up more of your budget and time. Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Here, we're going to explore 14 of them. Image Source. Image Source.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Jeff Shore

MAY 22, 2018

Top performers never talk about price until after there is an emotional attachment to the product. Our prices start at X and go up to about Y, just so you have some context here. An overview conversation might sound something like this: We’re going to find the perfect blend of three things: style, function, and price.

Price 113

Price Customers X-functional Presentation 113

Sales Hacker

APRIL 10, 2018

This may require a specific product. However, SkyStream was able to sustain itself as it had diversified with a $10M contract with Disney on a new product, a $5M 3-year contract with the Department of Defense, and a $2Mrevenue stream from both the EMEA and APAC region. 2) Spanning markets. 3) Covering multiple segments. Downstream.

Go To Market 73

Go To Market GTM X-functional Territory 73

Sales Hacker

AUGUST 3, 2020

Setting up an SDR team is, after all, more expensive than an AE team. So, let’s dive in and analyze the costs to set up these teams, and why, despite the cost, I believe an SDR team is worth it. So, let’s dive in and analyze the costs to set up these teams, and why, despite the cost, I believe an SDR team is worth it.

Pipeline 92

Pipeline X-functional Commission Clients 92