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AI-powered martech news and releases: August 8

Martech

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

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For consumers, AI is the new IoT

Martech

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. The most recent evidence: A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. Why are there internet-connected refrigerators, toothbrushes or dishwashers?

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. His tone was friendly, but his message was unmistakably candid.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Focus on the problem, not the product. When pitching, emphasize the specific problem your product solves rather than its features. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Lessons in product scaling and storytelling from Figmas CPO. This is a cold call, but its well-researched.

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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

But when you treat every loss as a failure, youre missing out on a chance to build a more motivated, productive, and effective sales team. When morale suffers, so does motivation, productivity, engagement, and ultimately retention. And thats natural. No one wants to lose out on a deal, least of all your reps.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. This number exists in the form of total addressable market (TAM).