Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Try to anticipate and address the areas where it may get tripped up as much as possible with the prompt itself.

X-functional 104

X-functional Niche Start-ups Engineering 104

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

OCTOBER 2, 2023

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Once you finish the reading, install a screen reader program and start using it. It promotes internal linking and helps with page discoverability.

X-functional 132

X-functional Engineering Angle User Experience 132

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Can you believe what kids are up to these days??

Gaming 239

Gaming Commission X-functional Sales 239

SaaStr

OCTOBER 5, 2020

But for many SaaS start-ups, I think accepting this is not only a huge mistake, but it’s a recipe for tragic underperformance. Each one consumes X% of your leads. They suck up a lot of management time. There are just soooo many start-ups. You have to find as many internal promotion paths as you can.

Territory 111

Territory X-functional Quota Promote 111

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 105

X-functional Clients Growth Start-ups 105

Search Engine Land

OCTOBER 23, 2023

Demand Gen Google replaced Discovery Ads with Demand Gen , and started rolling out the new product globally in October 2023. PMax includes Smart Shopping and Local campaigns, though Google eventually sunsetted Smart Shopping campaigns for good starting in January 2022. Advertisers are seeing only Responsive Search Ad (RSA) and Call ad.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

NOVEMBER 2, 2023

Ask yourself, how often do you get a great idea, learn a new skill, or start a new affiliate project, and you never see it to completion? Let’s start by diving into goal-setting frameworks to help bridge the gap between what we intend to do and what we actually do. What are goal-setting frameworks?

Objectives and Key Results 106

Objectives and Key Results Drivers/motivators X-functional Clients 106

ConversionXL

JULY 6, 2021

Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. Single image ads look like promoted posts from a company’s LinkedIn feed. For that reason, they’re a great starting point for advertisers. Sponsored Content: Start here, then branch out. LinkedIn text ads. Message ads.

CTR 129

CTR X-functional Campaign Price 129

Heinz Marketing

MAY 16, 2022

Why did that bubble up as a topic for you? I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. Customer experience.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

Search Engine Land

DECEMBER 5, 2023

Traditional information retrieval systems (search engines) work similarly when they look up web documents. Deep learning systems Google “started using deep learning in 2015,” according to Nayak (the year RankBrain launched). Demotes or suppresses stale features for fresh-deserving queries; promotes TopStories.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

Sales Hacker

JULY 31, 2023

When I dug deeper into what one struggling SDR in particular was doing, I realised I needed to help her fully understand every useful feature in Sales Navigator so she could speed up turnaround times. Just two weeks later, we started seeing better results. Your Book of Business is now set up!

X-functional 52

X-functional CRM Sales Lead generation 52

ConversionXL

OCTOBER 26, 2022

The benefits of TikTok for ecommerce brands don’t start and end with a sale. Rather, it is an infinite loop with no start or end point, and it empowers brands to establish more meaningful relationships with consumers that result in communities of brand loyalists, repeat purchases, and greater spending. TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. That’s a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

SEPTEMBER 3, 2021

You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. Doing so helps to level up your UX and build personalized, tailored journeys. The answers to these questions will help you build, promote, and optimize an app that becomes integral to users’ daily lives.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. A graph that points up and to the right quickly signals growth. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Partners in Excellence

JULY 15, 2015

It’s brilliant in it’s simplicity and is a great starting point to look at the challenges of B2B Decision-making. We have other individual objectives like getting a bonus, getting a promotion, keep our managers off our backs, making our work lives easier, getting home at a reasonable hour, or keeping our jobs.

B2B 95

B2B X-functional Finance Drivers/motivators 95

Lead Fuze

JULY 4, 2023

“Effective lead management starts with vetting your leads: gather data, segment based on interests, and personalize your messaging. It’s like having x-ray vision for your sales pipeline. Start utilizing these techniques today and watch your business soar to new heights. No more guessing games. So why wait?

Process 52

Process Lead generation CRM Pipeline 52

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. But since startups came into the mainstream, normal people started coming in.

X-functional 72

X-functional Closing Growth Contract 72

ConversionXL

JULY 20, 2019

Are you promoting the right products to the right people at the right time? It’s not about batching and blasting or promoting as many products as you can cram into one email. Promotional vs. transactional emails. What really matters is continuously improving the performance of promotional and transactional emails.

Conversion 90

Conversion Promote X-functional Start-ups 90

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. Create an mobile gaming app to promote the brand. Getting Started with Android. App Revenue.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

SaaStr

JULY 5, 2021

Auren Hoffman: The more successful you become, the more good opportunities are just going to start coming at you. So delegating these functions will for sure have the highest success rate. He was an amazing software marketer even before he started Salesforce. Good opportunities must be avoided at all costs.

X-functional 101

X-functional Negotiate Legal Engineering 101

Hubspot

FEBRUARY 21, 2020

When you consider that the average onboarding and ramp-up time for a sales professional is nine months or more, that turnover rate starts to have serious consequences for individual sales teams and the revenue they’re responsible for. Most CRMs come equipped with dashboard functionality. Signs of Sales Rep Burnout. Emails sent.

X-functional 94

X-functional Quota Objectives and Key Results Drivers/motivators 94

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JULY 8, 2020

It’s worth a look, and this article shows you how to get started. I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Next, add your billing information. Conversions.

GTM 100

GTM X-functional Appointment Campaign 100

SalesHandy

JUNE 29, 2021

But let’s start with the basics – by understanding B2B sales, what it is today, and what does the process look like? B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Hence it’s highly recommended you automate your sales outreach and follow-ups using sales engagement tools like SalesHandy.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Sales Hacker

APRIL 6, 2020

Let’s get started… Introduction to Intent Data. This alignment starts with creating a system for identifying when an account has entered the engagement stage of the buyer’s journey. Companies like DropBox, Zapier, and Hubspot all leverage a freemium model to promote adoption. The solution: intent data. What is intent data?

Meeting 75

Meeting Territory X-functional Objectives and Key Results 75

ConversionXL

SEPTEMBER 30, 2020

The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most marketers don’t even know about the signed exchange.

X-functional 121

X-functional SQL Campaign Launch 121

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

APRIL 23, 2019

Specific tactics depend on your site, but the principles for coming up with the answer are universal. The bottom line is this: Behavior = Motivation x Ability x Trigger. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. It all starts with people adding something to the cart.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

ConversionXL

SEPTEMBER 17, 2018

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Eventually, as other people started to use these languages, they found their own way to grow. Get started with : SQL For Data Analysis Tutorial Series. JavaScript. Difficulty : 3/10.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. There’s a saying here; start the conversation now so you can get the conversion later. What is Cold Email?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

PandaDoc

APRIL 12, 2022

Net Promoter Score (NPS). Net Promoter Score (NPS). NPS is calculated on a 0-10 scale and groups respondents like so: Promoters : Scored 9-10. They won’t enthusiastically endorse it in the same way that a promoter would, and they’re more likely to be pulled away by competitive offers. Follow up with respondents.

Customers 52

Customers X-functional Promote Price 52

Hubspot

DECEMBER 10, 2019

In fact, the company I currently lead, Spotted Media, used these tactics below to acquire our first set of customers before we even had a fully functioning web site. and start asking yourself in-depth, meaningful questions about these professionals’ motivations. How your company can get this person promoted faster than their peers.

Customers 74

Customers Manufacturing X-functional Strategic planning 74

PandaDoc

FEBRUARY 27, 2023

That process of negotiating with a prospect is one PandaDoc can help you streamline and speed up. Pre-built, customizable templates and real-time reporting and notifications on proposal activity free up your sales team to hone their craft. Do you need this functionality or that?

Closing 52

Closing Contract Technique Objectives and Key Results 52

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Hubspot

APRIL 17, 2020

The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. To promote her online business course and consulting firm, Impact School , Tickner uses attraction marketing. Let's dive into that a little deeper. Notice how Tickner uses the caption to tell a quick, impactful story.

Angle 101

Angle X-functional Technique Campaign 101