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Real persuasion doesn’t require manipulation

Martech

That leads to a rise in dark patterns, fake urgency and shady psychological pressure tactics that do nothing but erode trust. A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. You don’t promote fearmongering.

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. This makes them a great space to build trust with customers by creating a banner or infographic on the invoice with links for additional information.

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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

This not only hurts the trust between you and your team, but compromises critical components of your sales process, like CRM integrity and forecasting. Quick tip: A great way to promote a culture of transparency is to lead by example. These tactics arent just ineffective, but they also pave the way for a cover up sales culture.

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The CRO & CMO Playbook for Creating GTM Alignment

Sales Hacker

Its about systems, rhythms, and trust built from the top and carried through the org. Shared decision-making on pricing, packaging, and promotions. At Carta , alignment started with early trust-building. This is not about vibe checks or shared Slack channels. Pipegen Tuesdays to rally both teams on prospecting.

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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Top Business Advice From an SVP: What She Learned From Her Parent’s Values

Salesforce

secretary of defense and moved to Washington, and my father continued to maintain his property. Set clear expectations with your manager both for projects and promotions; and keep a record of your achievements so you’re ready to ask for an upgrade in responsibilities, more recognition or a bonus.

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Broken Rungs: Why Women in Insurance Continue To Face Uphill Battles

Salesforce

They’re far less likely to get promoted to managerial positions compared to men. ” Discover how AAA Washington uses Agentforce to keep their members informed with real-time roadside updates and personalized responses. However, the pipeline hasn’t kept pace. This has been the case for the past seven years.