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Salesforce announces new tools for retail marketers

Martech

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Global Promotion Management and Referral Marketing. New for retail mechandisers and shoppers. In your inbox.

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How AI is changing the rules of web traffic

Martech

Without this header data, referral information is lost, and AI-driven visits often appear as direct traffic. ” Dig deeper: ChatGPT growing as a traffic referrer, reshaping search behavior, report says Different AI platforms handle referral data differently, which adds complexity to traffic analysis. Why the difference?

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. AmEx takes their MGM referral program to another level . American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. and Puerto Rico.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce

retailers will face an extra $223 billion in costs of goods sold this holiday season, Salesforce predicts, which include year-over-year jumps in the costs of freight, manufacturing, and labor. GET THE NEW HOLIDAY RETAIL PLANNING GUIDE. Prediction #1: Consumers, retailers, and suppliers will bear the burden of rising costs.

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How to Market Your Business on a Shoestring Budget

Veloxy

Or if the business has a physical retail space, you could ask them to place your business cards in the customer waiting area. Another creative move is to create a referral rewards program where customers get rewards for referring friends and family. Conclusion.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

It goes beyond traditional personalized marketing by using detailed user profiling and data-driven insights to deliver content, offers, and interactions that feel truly personal.