Hubspot

JULY 22, 2024

I totally understand how important these emails are, but I don't know where the heck to start with them!” I've sent business emails for everything from driving referrals to flexing my expertise for prospects to delivering cold pitches — along with a host of other purposes. But hey, you have to start somewhere, right?

Clients

SaaStr

JUNE 19, 2025

Most VP of Sales hires happen through referrals. Start building relationships with founders, VCs, and other sales leaders in your industry. Great VP of Sales roles don’t come up every day, and companies take their time to hire. You need to show that you’ve been part of that journey before. Network like crazy.

Referrals

Martech

JULY 21, 2025

And in a world where trust and genuine connection are commodities, that’s a problem worth solving. The funeral of the traditional funnel Let’s start with what’s not working. Discovery and aspiration: Reading the room Your customers start their journey long before they find you. What fears are holding them back?

Referrals

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

Price

Salesforce

APRIL 14, 2025

Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program. Lets check out how to build an effective referral program and some fresh ideas to make it even better. What well cover: Whats a referral program? Why do referral programs matter for small businesses?

Referrals

Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. For example, with one SaaS client I supported, we realized new customers were excited at sign-up but confused during onboarding.

Referrals

Hubspot

JULY 23, 2025

They move buyers forward through a mix of logic and emotion, urgency and trust. Whether I’m mapping outreach for SaaS in North America or building a consultative sequence for real estate in LATAM, I don’t start with “What should we send?” I start with “What should the buyer feel next?” You’re building trust. They guide.

SQL

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Doing your research after regular business hours (rather than during) frees up additional selling time. Plan follow-up strategies when, how, and what to say.

Real Estate

Search Engine Land

SEPTEMBER 12, 2024

Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust with discerning prospects. Write only for prospects, however, and your content is ephemeral – forever relying on short-term bumps in referral traffic that get forgotten within a week. Business email address Sign me up!

Growth

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Start with Your Profile When someone looks at your LinkedIn profile, this is often their first impression of you.

Closing

Adaptive Business Services

JUNE 25, 2025

While we start out good, we may later become lackadaisical and it then goes downhill from there. They may have built up an effective network of repeat customers and referrers. In addition to Nimble CRM, I also offer sales training and training on LinkedIn as well as getting started with AI (Artificial Intelligence).

Process

SaaStr

JULY 27, 2025

The ones who start looking elsewhere … but never tell you about it. A trust failure. Sometimes it means customers have given up trying to make your product work for them. When a customer who’s been with you for eight years starts using your product 50% less, that should trigger alarms. The ones who find workarounds.

Customers

RingDNA

JUNE 10, 2025

Warm calling is an outbound sales strategy that focuses on dialing, connecting with, and having sales conversations on the phone with sales leads who have been “warmed up” with some kind of prior activity. Referrals also count as warm calls. What is warm calling? They include individuals from events, your website, and/or social media.

Cold Call

Adaptive Business Services

APRIL 30, 2025

Disclaimer – I needed to write an article, and I wanted to write one on this topic, but I could just not get started. A customer relationship is built on trust, mutual value, and ongoing communication. Referrals Fuel Growth – Satisfied customers dont just buy; they advocate. Then this question struck me.

Customers

SaaStr

MARCH 5, 2025

Hiring trusted, proven talent from companies like MongoDB, Grafana, Airtable, and Snowflakeindividuals who had already experienced hypergrowth environments and had a proven track record with the incoming sales leadership at Codium. By tightening up these areas, Codium significantly reduced sales cycle times and increased close rates.

Territory

Hubspot

JANUARY 14, 2025

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Start a structured program (i.e.,

Negotiate

Salesforce

FEBRUARY 14, 2025

Heres how to start: 1. Prioritize data privacy and trust Customers are willing to share their data if they trust how you use it. Prioritize data privacy and trust Customers are willing to share their data if they trust how you use it. Trust is the foundation of great experiences.

A/B testing

Highspot

JUNE 19, 2025

Sales, marketing, and customer support must collaborate and coordinate to deliver personalized, seamless experiences that foster trust. Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. What is customer engagement?

GTM

Hubspot

JANUARY 14, 2025

I know that sounds crazy, but just trust me on this one. You can do this in various ways, but I recommend getting your daily dose of knowledge through online courses, a few podcast episodes, some YouTube videos, any TikTok content creators you trust, and, of course, lots of research through Google.

Real Estate

Salesforce

JULY 18, 2025

What we’ll cover: Prioritize prompt resolutions Speed up response times with AI Provide self-serve knowledge bases Unify your customer data Conduct feedback surveys after interactions Maximize positive reviews and referrals Reach out to former customers Be ready to scale 1. Get it now 2.

Service

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. A modern account-based sales strategy isn’t just about targeting the right accounts. ” Translation?

Sell

PandaDoc

MARCH 25, 2025

Customer advocacy efforts, such as case studies and referrals, to further support business growth. From initial questions and discovery calls to follow-ups and demo calls, sales teams must address buyers questions and objections and continue to show how a solution solves problems or adds value. Start your free 14-day trial today!

Objectives and Key Results

Sales Hacker

APRIL 25, 2025

Sometimes its the start of a breakout. Relationships > Automation (now more than ever) Pick up the phone. Every customer interaction is a chance to build trust, deliver value, and create loyalty that no automation can replicate. Scaling without technical depth leads to slow deals and lost trust.

Growth

Hubspot

APRIL 9, 2025

Some started as lawyers, others as marketers or financial experts, but at some point, they found themselves making high-level decisions, driving business growth, and taking on more responsibility than ever before. For many businesses, the difference between an owner and a managing partner isnt just about title its about who steps up to lead.

Strategize

Sales Gravy

FEBRUARY 6, 2025

Leveraging Podcasts for Lead Generation: Use podcasting to build authority, get referrals, and increase inbound traffic. That means overall you still need to focus on Googles EEAT format: Experience, Expertise, Authority, and Trust. Trust Signals like customer reviews, testimonials, and case studies. If you confuse, you lose.

Referrals

Salesforce

DECEMBER 18, 2024

This provides reliable, trusted round-the-clock support across all time zones for tough queries and helps to reduce rep burnout. Before we get started, what is B2B customer service, exactly? This can boost loyalty, bring in repeat business, and earn you some great referrals. Find out how in the 6th State of Service report.

Service

Adaptive Business Services

JULY 23, 2025

I am continuously earning the right to ask for their business as well as their referrals. Let me get that started for you and I will also monitor this issue to make sure that it’s handled.” They also knew that, when they were in a jam and needed help with one of their clients … help was on the way! We’ve all heard it.

Electricity

Hubspot

JANUARY 3, 2025

Starting up a business piece of cake. If you're just revving up your business or considering starting one , knowing the startup challenges is key. In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that.

Networking

Sales Hacker

JANUARY 7, 2025

But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. I dont know how I didnt start on Superhuman sooner. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? So I think I’m going to start with what is the same.

GTM

SaaStr

JUNE 17, 2025

While much of it is stuff we already know, it’s a great summary of metrics from 600+ venture-backed B2B start-ups. Referrals Are the Most Undervalued Marketing Channel The Key Insight : Referrals generate 14% of revenue from just 7% of marketing spend —twice the ROI of any other channel.

Growth

Sales Hacker

MARCH 25, 2025

I think I got to start by maybe putting you on the spot a little bit. Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. I mean, moonshot projects sound pretty fun.

GTM

SaaStr

MARCH 25, 2025

Splunk is very enterprise and its CRO also sees 3x the conversions when they show up in person. In-Person Selling Builds Trust Faster Christian Smith, CRO of Splunk, emphasized that building deep, long-term relationships is much harder to do remotely. Slice does much of the same. And it’s not just SMBs.

Conversion

Salesforce

APRIL 29, 2025

Start with SMB Basics Small and Medium Business Trends Report AI for Small Business: How to Choose Your Tech Stack Your Guide to AI for Small Business 5 Small Business Marketing Tools To Generate More Leads Market penetration vs. market share: Whats the difference? Staying ahead of this helps you avoid trouble and build trust with customers.

CRM

SaaStr

JULY 23, 2025

Splunk is very enterprise and its CRO also sees 3x the conversions when they show up in person. In-Person Selling Builds Trust Faster Christian Smith, CRO of Splunk, emphasized that building deep, long-term relationships is much harder to do remotely. “If Toast closes 80% of its deals out in the field, in person.

Conversion

Martech

MAY 22, 2025

Dig deeper: Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know Email: Business email address Sign me up! Another nearly 13% were goodwill, referrals and testimonials all valuable for future marketing efforts. Set up autoresponders if needed. Pro tip: A working unsubscribe link is just the start.

B2C

Sales Hacker

MAY 13, 2025

Why software innovation must start with intelligence, not workflow. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. I started my career nowhere near the search space. So I started my early career at Double Click.

GTM

Sales Hacker

JUNE 27, 2025

Buried inside the headline charts are quiet revolutions in how teams get built, distribution strategies, and what it now takes to earn customer trust. What this means: If you’re hiring: design for lean, AI-leveraged teams from the start. Ops teams building autonomous data clean-up and reporting workflows.

GTM