SaaStr

JUNE 26, 2025

Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationship building. The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment?

Territory 107

Territory Sales Negotiate Price 107

Hubspot

JUNE 16, 2025

Even account managers — once focused on relationship-building — are now expected to drive revenue. Instead of generic inquiries, dig into specifics that showcase your strategic mindset like: What does your top performer do differently than everyone else? What's your typical customer journey from lead to close?

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

SaaStr

JULY 14, 2025

Take AI-powered customer support, one of the most mature applications we have today: AI handles the routine beautifully – deflecting standard inquiries with speed and accuracy Humans own the gray zones – stepping in when issues are too nuanced, emotional, or novel for AI This isn’t AI failure – it’s AI working exactly (..)

Strategize 70

Strategize Represent Education Negotiate 70

Highspot

JULY 13, 2025

Social selling is a sales methodology where sales professionals use social media platforms, including LinkedIn, to engage directly with prospects who match their ideal customer profile (ICP) by sharing valuable content, building relationships, and fostering trust, rather than relying on traditional cold outreach methods.

B2B 52

B2B Sell GTM Cold Call 52

SaaStr

JULY 14, 2025

Your SaaStr sponsorship isn’t just advertising—it’s a strategic endorsement from the industry’s most respected platform.

Relationship building 74

Relationship building B2B Pipeline Trust 74

Adaptive Business Services

APRIL 9, 2025

DISC Assessment: DISC Analysis for Craig Jamieson : Dominance (D) : Craigs long-standing career in B2B sales, including roles that required significant strategic oversight and goal-oriented results, aligns well with the Dominance (D) style. Suggested Focus : Relationship-focused. Showcase Your Network and Connections.

Electricity 71

Electricity CRM Relationship building Clients 71

Martech

DECEMBER 16, 2024

But to stay competitive, start building implicit relationship-based links for topics, people, products and corporations (e.g., These function as linkless links and are critical for relationship building. Mutual entity support: Strengthen relationships between related entities.

Engineering 115

Engineering Niche Technology Technology 115

PandaDoc

MARCH 25, 2025

Relationship building Transactional sales may not require extensive communication with customers. With longer sales cycles, multiple decision-makers, and higher stakes, these deals demand a strategic combination of deep buyer understanding, skilled communication, and the right technology to drive success.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

JULY 7, 2025

Documented Performance: 675% ROI on their total event investment $2.7M in influenced pipeline generated from SaaStr leads $400K investment including booth, travel, and staff costs Superior lead quality compared to other industry events “The concentration of qualified decision makers at SaaStr is unmatched. ROI, $47 cost per qualified lead (vs.

Pipeline 86

Pipeline CTR Contract Strategize 86

PandaDoc

JUNE 2, 2025

Rather than focusing on relationship-building or discovery alone, Challenger sellers take a more proactive role. Emma is careful to position this solution as a strategic fix to a known revenue leak: An immediate answer to an immediate problem. They were the ones who could teach prospects something new about their business.

Process 52

Process Objectives and Key Results Sales Angle 52

PandaDoc

MARCH 25, 2025

Leverage technology strategically Technology can be a great equalizer between SMBs and enterprise competitors but only if you deploy it strategically. If a five-person team saves 30 minutes a day, they gain over 50 hours a month to spend on higher-value activities.

E-commerce 52

E-commerce Contract Legal Sales 52

SaaStr

JUNE 12, 2025

” What Survives : Complex, consultative sales where human judgment and relationship-building matter. Think enterprise security, custom integrations, and multi-year strategic partnerships. It’s about showing up as a strategic advisor, not an order-taker. The Action Item : Audit your sales process. .”

Legal 87

Legal Strategic partnership Pipeline Strategize 87

SaaStr

JUNE 23, 2025

What This Means for Sales Leaders If you’re running SDR teams: Invest heavily in AI tools that augment your team’s capabilities Focus on quality metrics over activity metrics Consider hybrid roles that combine SDR work with customer success or account management Upskill your team in technical and consultative selling If you’re planning (..)

B2B 67

B2B Cold Call Pipeline Engineering 67

SaaStr

JULY 15, 2025

The CSMs who survive the AI transition will be the ones who solve complex problems and drive genuine strategic value. The ones who are strategic problem-solvers are still essential. Bottom Line : Evaluate your CSM team honestly. But I bet half yours aren’t really this. But the tools aren’t there — yet.

B2B 95

B2B A/B testing Engineering CRM 95

SaaStr

MARCH 25, 2025

Slices reps dont just show up with a pitch, they spend months building relationships, understanding the customers pain points, and demonstrating how Slice can help them run their businesses better. Be Strategic About Travel : In-person selling doesnt always mean you have to be on the road 24/7. At least do more of it.

Conversion 74

Conversion Territory Referrals Inside sales 74

Sales Hacker

MARCH 25, 2025

Stay close to the relationship side, the stuff that humans can only do, like if it’s just like research and pre briefs and like some data analysis, that is easy for something to be done offline by an agent and brought onto the workflow for the human to kind of strategically think around how that gets used. So you’re right.

GTM 67

GTM X-functional Start-ups Relationship building 67

Hubspot

FEBRUARY 21, 2025

It guides you through mapping out your target accounts, tracking engagement, and measuring success at each stage of the relationship-building process. Even the strongest advocate can change roles, leave the company, or lose internal influence potentially derailing months of relationship building.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

SaaStr

MAY 29, 2025

The ideal AI-augmented sales day: 4 demos 2 strategic follow-ups Healthy white space for pipeline generation and opportunity advancement Zero time on CRM hygiene, note-taking, or administrative tasks But here’s the critical caveat: poor AI orchestration creates terrible customer experiences.

GTM 95

GTM Negotiate Cross-sell CRM 95

SaaStr

APRIL 28, 2025

These superhuman sellers will focus entirely on relationship building, complex negotiation, and strategic guidance while their AI handles everything else. Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete.

Negotiate 97

Negotiate Contract E-commerce Price 97

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Salesforce

JANUARY 6, 2025

AI in sales: Build stronger customer relationships AI transforms how startups handle sales, from forecasting to relationship-building. Among AI use cases for startups, sales applications allow teams to build stronger customer connections and predict future needs. Make informed decisions faster with AI.

Finance 111

Finance Campaign CRM Customer Relationship Management 111

SaaStr

JUNE 26, 2025

The Meta Acquisition Strategy: Insurance Against Irrelevance Meta’s aggressive pursuit of AI talent, reportedly offering hundreds of millions to poach from OpenAI, represents something far more strategic than typical Silicon Valley talent wars. Success increasingly depends on execution speed rather than relationship building.

Territory 97

Territory Legal B2B Gambling 97

Hubspot

APRIL 28, 2025

Human reps can spend more time on strategic tasks. Agentic AI can take over repetitive, admoinistrative tasks so that human reps can focus on complex negotiations, relationship building and actually closing high-value deals. Any form of delay can make the difference between your offering and a competitor.

Appointment 45

Appointment Follow-up Negotiate CRM 45

Sales Hacker

APRIL 1, 2025

What we didn’t [00:38:00] know at the time when the, when Merrill was kind of going under was it was a major strategic asset for Bank of America. Um, the art is the relationship building the. Um, we call them sbr, strategic Business Reviews. Um, it was gonna become a key part of their business as it is now.

GTM 62

GTM Up-sell Start-ups Gaming 62

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Processing.

Drivers/motivators 123

Drivers/motivators Strategize B2B Growth 123

Salesforce

APRIL 28, 2025

Research popular hashtags within your industry and use them strategically in your posts. Relate to your audience on a personal level and build meaningful relationships. Build and grow your follower base Growing your Instagram following goes beyond vanity metrics it’s about building a community of potential customers.

Follow-up 59

Follow-up CRM Contract Trust 59

Martech

MAY 6, 2025

This shift creates space for what humans do best: creative strategy, relationship building and collaborative problem-solving. 8 steps to strategic AI adoption Technology: AI-native applications reimagining the martech stack The technology landscape for modern marketing and sales is undergoing a revolution.

Assembly Line 115

Assembly Line Sales Follow-up Technology 115

Salesforce

MARCH 21, 2025

Strategic Problem-Solving Service reps also excel in deep problem-solving and creative solutions. This strategic approach is vital for maintaining customer loyalty and driving revenue growth. Human touch is crucial in resolving sensitive or high-stakes situations, ensuring that customers feel heard and valued.

Service 59

Service Customers Represent Strategize 59

Salesforce

MARCH 3, 2025

Strategic planning: Set realistic goals for marketing, hiring, and product launches. Or when your sales process is highly dependent on relationship-building and customer sentiment. You can then shift focus from manual data crunching to strategic growth decisions.

Angle 59

Angle CRM Pipeline Sales 59

Salesforce

FEBRUARY 17, 2025

Here are some common obstacles that small businesses might face when trying to foster team relationships: Communication barriers Effective communication is essential for teamwork, yet many small businesses struggle with it. The good news is that artificial intelligence (AI) is here to help you strategize.

Teamwork 52

Teamwork Meeting Promote Drivers/motivators 52

Sales Pop!

OCTOBER 27, 2021

As I’ve said many times before, in order for an organization to get more value from their sales teams, sales must move from the flogging mode and be charged with and held accountable for a strategic role. And the singular focus for sales in a strategic role is to build deep strong relationships with customers, not flog products at them.

Product 235

Product Relationship building Launch Strategize 235

Sales Hacker

SEPTEMBER 27, 2019

Today, we’re looking at the VP of Strategic Accounts role, and for that, we talked to Ryan Staley. Title: VP of Strategic Accounts. A Day in the Life of a VP of Strategic Accounts. 8:15am–12:00pm : This is my strategic thinking time to focus on longer-term forecasting, pipeline, and the needs of each individual on my team.

Strategize 103

Strategize Pipeline Meeting Networking 103

Search Engine Land

FEBRUARY 1, 2023

Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Let’s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own. Let’s make it happen.”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Manage Relationships More Strategically.

Strategize 72

Strategize Cross-sell Strategic partnership Clients 72

Sales Pop!

SEPTEMBER 23, 2021

And you must also be able to gauge the extent of the power of the legal and contracts teams in the process and strategize accordingly. And they may also lay the groundwork for functional relationship-building as well, increasing your likelihood of winning the deal and also smoothing out any future road bumps after the business is won.

Legal 242

Legal Finance Contract Networking 242

Sales Pop!

AUGUST 18, 2021

For those of you that opt for effective communication styles over good communication, you will get your point across, and you may even achieve the desired result in many conversations, but you won’t build relationships. Building relationships is critical to your success in the workplace, even if you are working remotely.

Promote 246

Promote Relationship building Conversion Strategize 246

Sales Pop!

MARCH 4, 2024

The better sales tools are: Respect for all that requires diversity and inclusion Relationship building Equal treatment in all respects, including salaries Take time to compare successes versus setbacks to determine where your issue lies. Strategize the fix and test the revised approach.

Referrals 173

Referrals Strategize Relationship building Represent 173