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When and how to move beyond performance marketing to brand strategy

Martech

The shift toward brand storytelling, personality and relationship-building should be gradual yet strategic. The end goal is increased brand awareness, customer loyalty, higher order values, more frequent visits and repeat business. Test which messages, products and services resonate most with your ideal customer profiles.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. “That means, every time we engage with our customer and they’re engaging with our brand, it’s an opportunity for us to get better and to blow the customer’s mind,” said Padgett.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

The interconnected nature of these elements means that pricing erosion is often a result of a combination of phenomena, and businesses must navigate these challenges strategically to mitigate the impact on their bottom line. What are the Consequences of Pricing Erosion?

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Driving Sales – Ways To Grow Your Business

The 5% Institute

By exceeding customer expectations, you can cultivate loyalty and drive repeat business. Developing Strategic Partnerships Collaborating with strategic partners can expand your reach and drive sales. Identify complementary businesses or influencers that share your target audience.

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Using Sales Process Excellence as a Strategic Advantage

SBI

Using Sales Process Excellence as a Strategic Advantage. Sales process excellence will solidify your strategic advantage and ensure sales activities are productive. Selling to the right audiences is both good for your business and theirs. It sets the stage for repeat business and a higher chance of referrals.

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Omnichannel loyalty: Crafting a seamless customer experience by Comarch

Martech

Enhanced customer experience: By tailoring interactions and content, brands can improve the overall shopping experience and encourage repeat visits. Increased sales: Staying top-of-mind and building loyalty leads to repeat business and customer referrals, translating to higher profits.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.