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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up.

Retail 126
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As retail evolves, so too do physical stores and retail tech

Martech

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. As their duties expand, retail associates face mounting technological complexity.

Retail 110
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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. Wrap up Combining AI and podcasting represents a cutting-edge approach for sales teams looking to enhance their strategies.

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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

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2024 online holiday spending set for record year with $240 billion in sales

Martech

This represents a 8.4% This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. year-over-year growth. Why we care.

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