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15 cutting-edge tools every B2B marketer should know

Martech

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data.

B2B 89
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20 Inside Sales Tips That Will Grow Your Sales Pipeline in 2023

Veloxy

Good thing you found your way here! Thrive in the Discomfort that is Inside Sales According to Zendesk’s Account Executive, selling is an inherently uncomfortable activity for most. Thrive in the Discomfort that is Inside Sales According to Zendesk’s Account Executive, selling is an inherently uncomfortable activity for most.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation. Table of Contents.

Territory 342
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Why Performance Max for lead generation often fails and how to make it work

Search Engine Land

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. With so much more left to play, it’s dangerous to allow Google to judge its contributions based on data from that limited window.

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Effective SaaS Marketing: Strategies for Success

Lead Fuze

Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate.

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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment. Of course, it isn’t just your sales team that suffers. How can you tell if your marketing and sales teams are misaligned?

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5 Account Based Marketing Tips That Will Build Your Pipeline Now

A Sales Guy

ABM, Account Based Marketing, we’ve all heard about it. (If ABM is a legitimate element of a 21st Century selling organization. Therefore, I asked Brandon Redlinger, Director of Growth at Engagio to break down some solid, best practices that could be leveraged today to create solid outcomes in your ABM efforts.