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Transform your B2B brand: 7 strategic insights

Martech

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales). Did you know that asking questions makes it more likely for customers to approve of you? It’s true. What are open ended sales questions?

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Keyboard Accessibility Makes Your UX Better

Salesforce

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. A person who’s blind may use a screen reader or voice commands. a group of Salesforce designers and accessibility experts imagined a pattern called click to create. That means we design with every user in mind.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

If you’re an active podcast listener, you likely use popular podcast platforms (i.e. This article is a podcast roadmap to get you from passive listener to active host. Podcasting is affordable, relatively easy to produce, and provides access to an engaged listener base. Podcasting technology dates to the early 2000s.

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How and Why You Should Run a Customer Panel for Your Marketing Team

Hubspot

As Senior Product Marketing Manager, Katriona Heaslip, notes, "A good marketing strategy should always incorporate the voice of the customer — you could have the best product in the world but you won't see any growth unless you're positioning it in a way that appeals to the customer.". There's good reason for this. Let's dive in.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Listen in and/or read along with the transcript below. You can even ask Alexa!

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Preparation and Sales Success

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Maximize the Initial Sales Call: The 3 rules. Dont miss "5 Ways That Managers Can Impact Sales This Year in the May-June 2010 SalesforceXP magazine!