Veloxy

AUGUST 16, 2023

Shouldn’t the return, along with the uptick in sales, come faster than one year?! In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Maximizing Salesforce ROI can feel like an enigma.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 108

B2B Objectives and Key Results Drivers/motivators Strategize 108

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Heinz Marketing

SEPTEMBER 20, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. Suppose marketing needs help communicating the value of a high-value yet difficult-to-message product.

B2B 108

B2B Teamwork Consult Clients 108

criteria for success

NOVEMBER 8, 2022

Welcome back, Let's Talk Sales listeners! My guest today is the author of 5 best-selling books, including her latest Selling From Your Comfort Zone: The Power of Alignment Marketing. Discussion with Stacey Hall: In this episode, we discuss: Finding alignment with yourself, your brand, your audience, and your message.

Networking 98

Networking Strategize Presentation Sell 98

Search Engine Land

SEPTEMBER 25, 2023

An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

Customers 129

Customers User Experience B2C Engineering 129

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Pipeline 90

Pipeline Represent Pitch CRM 90

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Sellers, however, tend to view their success point as the sale.

Customers 107

Customers Objectives and Key Results Drivers/motivators Pipeline 107

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 105

B2B Growth Customers Cross-sell 105

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. Align CTAs with content Connecting CTAs to the content can be very effective. to get those traffic numbers up!

Real Estate 132

Real Estate UX Drivers/motivators Education 132

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy?

Niche 130

Niche Negotiate Legal Contract 130

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. I am trained with MarTech content. Here’s something somebody asked me!

Objectives and Key Results 97

Objectives and Key Results Lead generation Growth Campaign 97

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. They are increasingly prevalent in a variety of industries. Digital tools come to the rescue in this scenario.

Pitch 124

Pitch Niche Engineering Promote 124

criteria for success

SEPTEMBER 20, 2023

With his Masters in New Media Studies, he helps B2B sales leaders. Based in Los Angeles California, he coaches sales leaders and agencies! If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at podcast@criteriaforsuccess.com.

B2B 52

B2B Sales Clients Customers 52

Partners in Excellence

MAY 27, 2021

Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. I’m really doubtful that organizational changes solve alignment and collaboration problems. We have to be aligned and collaborate to achieve the overall organizational goals.

Strategic planning 121

Strategic planning Manufacturing Legal Finance 121

criteria for success

DECEMBER 20, 2021

Happy Monday, Let's Talk Sales listeners! For our final episode of 2021, we hear from Janet Casey and Kate Popp of Marketing Doctor. Marketing Doctor is a media planning and buying agency that delivers record-breaking results for campaigns across the country. How alignment on the inside brings success on the outside.

Leadership building 98

Leadership building Outside Sales Sales Campaign 98

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1.

Growth 112

Growth Customers Referrals Lead generation 112

Sales Pop!

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Take Lanteria , for example.

Education 59

Education Real Estate Trust Engineering 59

criteria for success

NOVEMBER 22, 2021

Happy Monday, Let's Talk Sales listeners! Mark is the Virtual CMO and Business Development Leader at Growth Stage Marketing , helping founding teams structure their marketing and sales efforts and build high-impact plans so they can scale their growth. Why it's so important to merge marketing and sales.

High impact 98

High impact Growth Conversion Sell 98

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 114

Strategize Strategic planning Technology Technology 114

Sales Pop!

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Engaging with your sales and customer service teams and conducting market research.

Strategize 64

Strategize Promote Clients Growth 64

criteria for success

OCTOBER 11, 2021

Happy Monday, Let's Talk Sales listeners! Authenticity in marketing. Denise's Resource Recommendations: Pink Goldfish by Stan Phelps & David Rendall. CFS Resource Recommendations: Check out our eBook on Sales & Marketing Alignment : 3 Critical Areas Where Collaboration is Essential!

Campaign 98

Campaign Conversion Sales 98

The 5% Institute

MARCH 12, 2024

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights. A well-crafted headline sets the tone for the entire sales pitch.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

criteria for success

JUNE 6, 2023

Featured on this episode: Ted Blosser on LinkedIn Elizabeth Frederick on LinkedIn Ted Blosser's Resource Recommendations: Founders podcast CFS Resource Recommendations: Leadership for Organizational Growth Subscribe to our blog ! Ted Blosser is the CEO and co-founder of WorkRamp. We hope you enjoy his story!

Sales 52

Sales Growth Go To Market Process 52

criteria for success

MARCH 7, 2023

I had so much fun speaking with Stacey Hall for the first time that I just had to bring her back for this episode of Let's Talk Sales ! Stacey Hall is the author of 5 best-selling books, including her latest Selling From Your Comfort Zone: The Power of Alignment Marketing. Subscribe to our blog ! Follow us on Twitter!

Sell 52

Sell Conversion Sales 52

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

GTM 71

GTM Launch B2B Growth 71

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey.

Click Through Rate 95

Click Through Rate Campaign Trust User Experience 95

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The same pattern can also be seen with Monzo.com.

Engineering 117

Engineering Growth Education Territory 117

Partners in Excellence

SEPTEMBER 12, 2022

” As we, sellers, look at the various pieces parts of selling—marketing, sales, customer service, etc—we tend to optimize these systems to achieve our separate goals. I’ve been writing a series on the importance of systems thinking in buying and selling. As a result we and our customers have a huge challenge.

Customers 107

Customers Up-sell Follow-up Sell 107

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? There could be a number of reasons including: poor communication, unclear goals, and lack of resources. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Heinz Marketing

AUGUST 11, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. A successful marketing strategy involves strong inter-department alignment. It is crucial for sales and marketing to be aligned. For a greater marketing conversion, you need an efficient sales program. Customer Service.

Campaign 115

Campaign Manufacturing Transportation Retail 115

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52