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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Implement content marketing through blog posts focusing on SEO for broad terms and questions. Utilize email invites from the sales team to schedule meetings.

B2B 114
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B2B Excellence through Marketing Orchestration

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Alignment of Sales and Marketing : Effective marketing orchestration bridges the gap between sales and marketing departments.

B2B 97
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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. For example, the company has saved millions by using AI to more accurately forecast and manage inventory demand.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Need help with Sales Velocity?

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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Salesforce is arguably the best customer relationship management system for B2B companies. While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. What is Sales Acceleration? Table of Contents.

Sales 290
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The Complete Guide to Google Tag Manager

ConversionXL

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Why Google Tag Manager is important for tracking behavior and solving analytics problems. The more tags a website has, the more difficult it can be to manage. Enter Google Tag Manager. Here’s how: Stay organized.

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3 overlooked SEO conversion metrics to consider

Search Engine Land

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. If the 1,000 visitor term has a page view rate of 1.25, and the 600 has 2.5 Win-back campaigns where customers haven’t shopped yet or rediscovered you.