Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. For instance, blockchain.com has ~911,500 monthly organic visits per Semrush: But looking at branded vs. non-branded traffic tells a different story. is branded, and only 5.6%

Engineering 117

Engineering Growth Education Territory 117

Veloxy

SEPTEMBER 29, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. In a battle of priorities, it’s those two tasks vs everything else. With Salesforce Automation, you could realize the following benefits daily : gives teams a shared view of customer data. Table of Contents.

Territory 342

Territory Represent Sales Lead generation 342

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

APACSMA

DECEMBER 4, 2023

In this blog post, we will guide you through the steps to build a robust sales strategy that drives results and propels you toward success. It not only defines your objectives and target audience but also delineates the actions required to convert potential leads into loyal customers. Who are they?

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

ConversionXL

MAY 27, 2022

Demand generation vs. lead generation: Critical differences. A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Lead Fuze

JUNE 27, 2023

A good content marketing agency should not only be adept at creating high-quality content but also have the necessary skills and resources to promote it effectively across various channels. Why is personal experience important when choosing a content marketing agency? What does a content marketing agency do?

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking? via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

OCTOBER 7, 2022

The multi-armed bandit problem is a classic thought experiment, with a situation where a fixed, finite amount of resources must be divided between conflicting (alternative) options in order to maximize each party’s expected gain. You only have a limited amount of resources—if you pull one arm, then you’re not pulling another arm.

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Search Engine Land

MARCH 24, 2023

” Read below why, when and how to use sitemaps to benefit your website and its users. Those were the days before blogs, social media or content management systems. On the other hand, just because a resource is on an XML sitemap does not mean Google and Bing will index it, or it will be findable even if it’s in the index.

UX 97

UX Engineering User Experience Start-ups 97

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Product 110

Product GTM Construction Launch 110

PandaDoc

NOVEMBER 10, 2023

Businesses can deliver fast, accurate, customized quotes that ensure data accuracy, accelerate deal closure and drive higher revenue. CPQ vs. quote management Another close but distinct concept is configure, price, quote (CPQ) software. These quotes are then ready to send to customers.

CRM 52

CRM Price Legal Represent 52

Search Engine Land

MARCH 14, 2023

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. Let’s use Google’s template for search quality – experience, expertise, authoritativeness and trustworthiness or E-E-A-T – to assess and improve AI-generated content. The blog went from 1,000 words to 5,000.

Niche 98

Niche Trust Follow-up Engineering 98

ClickFunnels

DECEMBER 27, 2022

But what’s the best way to get it in front of your dream customers? Lead Magnet Ebooks vs. Paid Ebooks Ebooks can be used for two different purposes: Generating leads. You can give your ebook away for free in exchange for the potential customer’s email address. Need some inspiration?

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

Core activities like claiming your Google My Business profile, writing out unique content for each location that you serve, or blogging about ways to improve the lives of your customers, are all things you can do at no cost to you (other than your time). This will ensure that your efforts result in more users, leads, and sales.

UX 86

UX Price Engineering Start-ups 86

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. The search landscape The key to making an educated SEO vs. PPC decision is understanding the makeup of the search engine result pages (SERPs) for the keywords that matter to you. SEO or PPC?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

NOVEMBER 23, 2022

And we received amazing feedback on the quality of networking that people got: CXL raised the bar and created an experience unlike any other marketing event I’ve ever been to. This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. How will you act?

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. With creativity, thoughtfulness, and CSV magic, programmatic SEO can do this, resulting in millions of new customers per year. Limited by data resources.

Niche 102

Niche Engineering Growth Price 102

Search Engine Land

JANUARY 12, 2023

Google Rich Results testing tool now reports on unloadable embedded resources. 2020: The tool could now report unloadable embedded resources, such as external elements included by a page. 2016: Some users were seeing the new feature on Bing when searching for [speed test] or [internet speed test].

Engineering 93

Engineering Transportation Launch Trust 93

SaaStr

DECEMBER 14, 2022

Across their 100,000 customers, Hubspot has endured an unforgettable past few years. Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. The Challenge of Digital Expansion for SMB.

Drivers/motivators 86

Drivers/motivators A/B testing CRM Growth 86

ClickFunnels

NOVEMBER 29, 2022

Email is a great way to stay top-of-mind with your customers and keep them engaged. They’re like lead magnets, but better — instead of offering a generic freebie, you offer something specialized related to a blog post or web page that someone is already reading. Automate User Onboarding. Lead Magnets. Influencers.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Lead Fuze

OCTOBER 20, 2023

Have you ever wondered how to effectively get customer testimonials ? A glowing testimonial can make potential customers feel like they’re missing out on something great – and nobody likes feeling left out. But how do you convince satisfied customers to take that extra step? star reviews.

Customers 52

Customers Trust Clients Niche 52

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. This blog post will provide an in-depth guide on the strategies and techniques that can help turn every customer interaction into an upsell opportunity.

Product 52

Product A/B testing Cross-sell Technique 52

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Getting your brand strategy right is critical to gaining and keeping customer attention.

Campaign 128

Campaign Trust Hospitality Growth 128

Hubspot

OCTOBER 22, 2020

To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. It simultaneously saves time (and money) while delighting your customers wherever they are. These efforts and campaigns are typically triggered by actions taken by leads or customers.

B2C 101

B2C E-commerce Price B2B 101

Hubspot

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Buyer expectations have also risen for content quality and experience. Not only does this enrich your prospect’s experience with your company, but it makes your sales reps’ jobs easier. But that’s not all. It’s a win-win.

Sales 74

Sales B2B Price Prospecting 74

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. iPullRank Blog. FOMO is real.

Growth 118

Growth Referrals Niche Strategic partnership 118

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

Core activities like claiming your Google My Business profile, writing out unique content for each location that you serve, or blogging about ways to improve the lives of your customers, are all things you can do at no cost to you (other than your time). This will ensure that your efforts result in more users, leads, and sales.

UX 52

UX Price Engineering Start-ups 52

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

JUNE 8, 2017

Did you know that Netflix has only 90 seconds to find a show that suits a user before she gets frustrated and quits? ” How does Netflix manage to find the right show for the right user so quickly? According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Search Engine Land

JANUARY 5, 2023

2014: The site served as an online resource for “all things awards” with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics. 2011: Foursquare started limiting the number of friends and friend requests that a user can have. Google Testing ‘Blended’ Mobile Ads.

Retail 89

Retail Engineering Click Through Rate Contact 89

PandaDoc

APRIL 24, 2023

This could take the form of team sales training, working with marketing to implement helpful resources, or integrating sales collaboration tools into your tech stack, among other things. To help your sales team add value to every potential customer interaction, they need content for each stage of the customer journey.

Objectives and Key Results 52

Objectives and Key Results Sales Cross-sell CRM 52

Heinz Marketing

MARCH 7, 2018

It’s not a secret loyal customers are good for an organization or brand. With 51% of B2B customers citing they will avoid vendors after a bad customer experience , it’s easy to understand why many executives want to focus on their customer loyalty strategy. Customer Retention vs Customer Acquisition.

Customers 71

Customers Referrals Technique Trust 71

ConversionXL

NOVEMBER 15, 2016

The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people?

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

APRIL 13, 2017

Quick Primer on Growth vs. Marketing. The use of qualitative research and quantitative data analysis to gain deep insights into user behavior. So does LinkedIn’s ingenious email importing scheme (where users were prompted to let LinkedIn import their email contacts and send them a note inviting them to the service).”.

Growth 99

Growth Engineering Intrinsic A/B testing 99

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Users want to Know more about something.” Website. “

UX 126

UX Engineering Click Through Rate Follow-up 126

Lead Fuze

MAY 27, 2023

With millions of users and businesses vying for attention on this popular platform, there is no shortage of potential clients in need of expert guidance. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. Now, remember – presentation is key.

Finance 40

Finance Objectives and Key Results Niche Referrals 40

ConversionXL

JUNE 21, 2015

Offer something of value in your popup, something exclusive that can benefit the user. Don’t do generic pitches, make specific offers on specific blog posts – offer content upgrades (e.g. blog post about 10 tips has an opt-in offer to get another 10 tips on the same subject). Test fun, upbeat CTAs (e.g.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105