Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. Those cookies are retiring in 2024.

B2B 127

B2B Government Technology Technology 127

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Available resources. Historical data. These third-party tools comprise the core of my AI tool shortlist. What’s your budget?

Strategize 134

Strategize Education Price Service 134

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. What does a successful account based selling strategy include? What are the benefits of account based sales strategies? What is account based selling?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

SEPTEMBER 12, 2023

Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. Utilizing scaled automation and data reporting. The connection between the data/analytics and PPC teams may have been limited in the past.

Account management 141

Account management Gaming A/B testing Campaign 141

Search Engine Land

AUGUST 24, 2023

First-party data is a valuable and essential resource to leverage across PPC ad platforms. But in this automation era, data enriches the quality of your targeting, whether you use it directly or not. Exporting and uploading your data is a good starting point. SUBSCRIBE See terms.

Campaign 95

Campaign Conversion Follow-up Start-ups 95

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. How to get better data responsibly. Ways to leverage data to deliver something meaningful back to customers. This article will look at the first part of the customer journey: acquiring and educating new customers.

Customers 80

Customers Objectives and Key Results Click Through Rate Campaign 80

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Rallying the right resources. Dig deeper: In this economy CMOs need to spend more on training, not tech.

GTM 130

GTM B2B Pipeline Strategize 130

Search Engine Land

OCTOBER 10, 2022

Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense.

Launch 91

Launch Engineering Trust Product 91

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Campaign 116

Campaign Strategize Technology Technology 116

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. This article will discuss a four-step approach to creating a first-party data strategy. Find the journeys they take.

A/B testing 113

A/B testing Campaign Clients Referrals 113

Salesforce

JANUARY 4, 2024

Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. For example, if a prospect doesn’t open the first two emails, but engages with the third, they ought to be able to understand the CTA regardless of the email they open. First, have an outline of your campaign objectives.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

APRIL 19, 2023

Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. Apple is closing a loophole that allowed websites to pass off third-party partners as first-party cookies. What’s happening. Mums the word.

Technique 90

Technique Engineering Campaign Service 90

Search Engine Land

MAY 9, 2024

How the right strategy and different processes can defend your brand from potential threats. A sustainable strategy to protect your brand from generative AI issues is to control the input. In addition, Google’s Gemini could leverage Reddit’s content as training data for its language models. Who will give the answers?

Engineering 111

Engineering Networking Clients Construction 111

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data.

Technology 98

Technology Technology Legal Retail 98

Sales Hacker

MARCH 1, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. Strategies like outbound campaigns and list building would have been ineffective.

GTM 72

GTM Launch B2B Growth 72

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Growth 95

Growth Cross-sell Promote Price 95

Salesforce

JUNE 5, 2023

It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. But remember, your data needs to be unified (not siloed in disparate systems) for generative AI to work well.

Campaign 98

Campaign Technology Technology Trust 98

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Moving from assumption-based marketing to data-driven marketing is no simple task. Adopt data-driven marketing strategies.

Campaign 118

Campaign Retail Technology Technology 118

Search Engine Land

SEPTEMBER 8, 2023

In this article, we’ll discuss PPC strategies and tactics you can try to support your talent acquisition efforts. This strategy could encompass a variety of ad types targeted toward your preferred geography, relevant audiences (industries, interests) and keywords. Get the daily newsletter search marketers rely on.

Healthcare 136

Healthcare Strategize Promote Campaign 136

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history. Website clicks.

Campaign 99

Campaign Pipeline Customers Service 99

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Government 114

Government Legal Technique Trust 114

Sales Hacker

MARCH 8, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Access to more data. Early-bird tickets expire next week. A chance to tour (and maybe even race on?)

GTM 95

GTM Growth Cross-sell Referrals 95

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Data management solutions vendor Lotame is betting against that.

Cross-sell 94

Cross-sell Campaign Up-sell Networking 94

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Disconnected customer data and analytics.

Campaign 142

Campaign Customers Consult Technology 142

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. To make up for this loss of marketing opportunities, Britt recommends marketers ensure their ABM strategies are optimized across their digital channels.

GTM 116

GTM Pipeline B2B Campaign 116

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. It comes down to one key aspect: third-party social proof. For example, using data and success stories to create compelling content are the best ways to earn trust and credibility. SUBSCRIBE See terms.

Growth 98

Growth Niche Trust Pitch 98

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. However, building a strong list takes a smart strategy, the right tools and good execution. The first mistake is not understanding the market and its rules.

CTR 124

CTR CRM Promote Campaign 124

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. Today, that statistic has flipped, with consumers driving 66% of touchpoints via search, third-party sites and social media, according to Terakeet, an owned asset optimization agency. across three industries.

Trust 119

Trust Retail Meeting Launch 119

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Using data in real time. Prioritizing first-party data.

Retail 122

Retail Trust Service Technology 122

Search Engine Land

SEPTEMBER 15, 2023

It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. If the client brings up the topic, ask leading questions about what inspired the ask – whether it was an intensive course, first-hand experience, or a stakeholder brainchild. But managing client expectations remains critical.

Clients 140

Clients Objectives and Key Results Legal Engineering 140

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces. . ” Iván Markman, Chief Business Officer at Yahoo, also highlighted ID-less strategies.

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Martech

OCTOBER 18, 2022

With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Updating incorrect data. Utilize the right toolset.

Government 106

Government Legal Strategize Technology 106

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. At first glance, these two objectives may seem contradictory. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. Still, without SEO, the website could be missing the traffic required to convert.

UX 95

UX Objectives and Key Results User Experience Legal 95

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. How to move to a first-party data marketing strategy. Image: N.Rich.

E-commerce 116

E-commerce B2B Campaign Sales 116

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. Resources for learning more about advertising. Does your team understand data and analytics? Be adaptive.

Campaign 113

Campaign Gaming Follow-up User Experience 113

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. High-impact audience development strategies. Resources for learning about audience development. This involves putting your audience first and thinking from their perspective. Who are they targeting?

High impact 111

High impact Campaign Niche Repeat business 111

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation.

Growth 88

Growth Cross-sell User Experience Technique 88