Search Engine Land

APRIL 23, 2024

Once you click into a profile or search for a video in the “For You” page search bar, it will display recommended searches based on what videos a user may be interested in. While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content.

Entertainment 107

Entertainment Objectives and Key Results Follow-up Engineering 107

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. In this article, I’ll look at five KPIs I still hear clients reference and explain: Why it’s past time to replace them. What they should analyze instead. Why it matters.

Campaign 121

Campaign CRM B2C B2B 121

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! What is revenue enablement? That’s a HUGE problem. Why is revenue enablement important?

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Heinz Marketing

OCTOBER 13, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the B2B world today, adaptability and resilience are keys to success. Organizations that thrive are those who can effectively navigate change, whether it’s in response to market trends, technological advancements, or shifts in customer preferences.

Construction 104

Construction B2B Pipeline Drivers/motivators 104

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. With structured operational processes, you ensure that you have the maximum impact with minimum time and resources. In today’s market, it takes a significant investment to see results.

CTR 129

CTR X-functional Profit margin Contract 129

Salesforce

NOVEMBER 6, 2023

They know they need to do something but don’t have clarity on what, or how. I’ll tell you what I tell them. I know that when I’m overwhelmed with a huge decision, I break it down into steps — and that’s what I’ve done for the C-suite leaders I advise. What can you learn from companies leading the pack?

Strategize 111

Strategize Technology Technology Clients 111

Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. The end product is clear answers on the client’s audience, marketplace, competitors, marketing strategy and history, unique differentiators and success metrics. What are the value props of individual offerings?

Contract 98

Contract Education Clients Trust 98

SaaStr

OCTOBER 18, 2023

Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget. Essential Skills to Survive and Thrive in this Macro-Economic Environment From the first half of this year to last year, Datadog spent just under 4% less on marketing spend. What is the input?

Tradeshows 96

Tradeshows Closing Campaign Follow-up 96

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 109

Strategize Strategic planning Technology Technology 109

The 5% Institute

JUNE 26, 2023

Marketing Key Performance Indicators (KPIs) are essential metrics that help businesses measure the success of their marketing campaigns and activities. These metrics provide valuable insights into the performance, effectiveness, and overall impact of marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Click Through Rate Campaign CRM 52

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? What is account based selling?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

NOVEMBER 16, 2023

What is automated SEO reporting? But by investing a bit of time in this process, you can save your team’s resources so they can spend more time working on other important tasks. This will determine what information you need to include in the SEO report. This is why comprehensive reporting can make a huge difference.

Clients 100

Clients Engineering Growth Launch 100

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Strategize 93

Strategize Campaign Technology Technology 93

Veloxy

MAY 3, 2022

As you already know, there are actual sales resources , and then there are promotional tools disguised as sales resources. If you Google sales resources, you’ll be inundated with a wide variety of helpful content and content that will quickly become cold calls and emails. 10 Sales Resources Used by High-Performing Salespeople.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Search Engine Land

SEPTEMBER 15, 2023

It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. If the client brings up the topic, ask leading questions about what inspired the ask – whether it was an intensive course, first-hand experience, or a stakeholder brainchild. But managing client expectations remains critical.

Clients 136

Clients Objectives and Key Results Legal Engineering 136

Search Engine Land

APRIL 10, 2024

The future of the search engine results page (SERP), especially as Performance Max continues to dominate Google’s engineering resources, will continue changing as the shift into an AI-forward search results page runs full steam ahead. What campaign types should run? Get the daily newsletter search marketers rely on.

Campaign 104

Campaign Territory Promote Engineering 104

Veloxy

SEPTEMBER 22, 2022

In this guide, you’ll learn: Why sales acceleration matters for your sales enablement strategy How to accelerate sales in 24 hours [ ] What sales acceleration platforms there are (and how they pay for themselves!) Using this software further streamlines and accelerates the sales process. Will you be ahead of the curve in 2023?

CRM 262

CRM Quota Sales Pipeline 262

PandaDoc

MAY 13, 2024

This article will focus on the sales enablement process, what it means for your organization, and how you can benefit from the approach. Key takeaways Sales enablement equips sales and marketing teams with everything they need to succeed. What is sales enablement? What does sales enablement do?

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

SalesLoft

SEPTEMBER 21, 2023

Our suggestion is to implement or improve your Key Performance Indicators, or KPIs. KPIs are best used to inform the activities of your most revenue-impacting teams — sales, customer success, delivery, and marketing, to name a few. Establish this PRIOR to any KPIs being discussed.

Product 52

Product Objectives and Key Results Trust Drivers/motivators 52

Search Engine Land

OCTOBER 10, 2023

What is findability? It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. Market share – splitting by digital and non-digital.

Objectives and Key Results 107

Objectives and Key Results X-functional Intrinsic Construction 107

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Strategize 129

Strategize Education Price Service 129

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Attract Most teams play it safe, doing what everyone else does to attract prospects.

Launch 104

Launch Product GTM Education 104

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns. Discovery campaigns.

Non-Profits 114

Non-Profits Campaign Strategize Growth 114

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customers 87

Customers Cross-sell Campaign Lead generation 87

Martech

AUGUST 31, 2023

Forget about your customers — really, because the key to growth may not be what you think it is. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals? Marketing has always been about people.

Growth 119

Growth Start-ups Follow-up Meeting 119

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

B2C 101

B2C Promote Start-ups B2B 101

Salesforce

MARCH 28, 2022

But if they want to successfully attract the next generation and retain the current one, they’ll need to invest in all three across the organization — and define the KPIs to back them up. . This will be table stakes,” said Nickle LaMoreaux, IBM’s chief human resources officer. “We And I think this is going to be a key component.”.

Follow-up 98

Follow-up Start-ups High impact Meeting 98

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. If you’re like me, who organizes marketing processes and teams with spreadsheets and documents, then Gemini has the potential to be a game-changer.

Objectives and Key Results 78

Objectives and Key Results Consult Engineering Technology 78

Search Engine Land

OCTOBER 7, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. Marketers typically spend tens of thousands of dollars each month in licensing fees. Intent insights.

Objectives and Key Results 95

Objectives and Key Results Contract Engineering Follow-up 95

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Rallying the right resources. Dig deeper: In this economy CMOs need to spend more on training, not tech.

GTM 128

GTM B2B Pipeline Strategize 128

Salesforce

SEPTEMBER 28, 2023

It comes down to regular examination of resources, performance, and potential. See how it works What are sales targets? Sales metrics and sales KPIs (key performance indicators) are sometimes confused with sales targets, but there are key differences. The good news is, setting achievable targets is relatively straightforward.

Quota 116

Quota Territory Pipeline Sales 116

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Do we have the right human resources in place? Do we have the right technical resources? Click here to download!

Objectives and Key Results 103

Objectives and Key Results Engineering User Experience Education 103

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? If leaders aren’t communicating, then they allow their teams to do their thing so long as they hit their own KPIs. There is always going to be some resistance to change.

Objectives and Key Results 89

Objectives and Key Results Campaign Strategize Start-ups 89

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Both the platoon leader and the marketing leader in this example are effective leaders. Both the platoon leader and the marketing leader in this example are effective leaders.

Objectives and Key Results 107

Objectives and Key Results A/B testing Legal Finance 107