Martech

APRIL 29, 2024

They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. They want to see the hard evidence that all this effort boosts sales, increases revenue and makes customers happier. Porter’s value chain analysis highlights this idea.

Strategize 100

Strategize Negotiate Follow-up Growth 100

Martech

MARCH 21, 2024

Your goals should be measurable and directly tied to your company’s key business objectives. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. ROI measurement. Sales and marketing alignment. Determine your benchmarks for ROI.

Objectives and Key Results 108

Objectives and Key Results Strategize Technology Technology 108

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Government 68

Government Campaign Customers Follow-up 68

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Click Through Rate 123

Click Through Rate Campaign Represent Conversion 123

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Martech

JANUARY 18, 2024

Real-world strategic integration examples Emily’s story reflects a common scenario in many organizations: One travel rewards company revitalized engagement by connecting online/offline data into personalized customer experiences via integrated CMS, CRM and analytics tools, resulting in a marked increase in customer retention and sales.

Strategize 103

Strategize Growth Technology Technology 103

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

SQL 135

SQL Pipeline Education Campaign 135

Veloxy

NOVEMBER 29, 2021

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. What is Predictive Sales Analytics? The key to predictive analytics is data.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. Online sales peaked from 10 p.m. Big sales numbers weren’t just due to higher prices. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. online sales on Black Friday totaled $16.4 year-over-year. billion, up 9.6%

Sports 107

Sports Price Retail Sales 107

Search Engine Land

JANUARY 24, 2024

Using product scoring, you can systematically choose which products to emphasize in your marketing and sales efforts, focusing on those with the strongest potential for advertising success. Conversion rates Measure how effectively customer interest is transformed into sales. That leads to Step 2.

Campaign 98

Campaign Profit margin Product Construction 98

Veloxy

JUNE 8, 2022

Couple questions here – are your sales stagnating? If yes, then you’re probably looking for new ways to improve your sales performance. Perhaps the answer could be in your sales pipeline. Research shows that top performing companies and sales teams do extremely well when it comes to managing their pipeline. But first….

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA).

Legal 97

Legal Promote Campaign Trust 97

Heinz Marketing

JANUARY 24, 2024

It uses data analysis about customers’ history with a company to improve business relationships, focusing on customer retention and driving sales growth. The benefits of this integration are diverse, ranging from enhanced customer experience to a more efficient sales process.

CRM 108

CRM Customer Relationship Management Technique Technology 108

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results.

Strategic planning 113

Strategic planning Technique Drivers/motivators Territory 113

Search Engine Land

SEPTEMBER 22, 2023

Each post was about our new course designed for PR and communications professionals who need to improve their metrics and want to use Google Analytics 4 (GA4) to show their value. So, I wrote a 1,150-word chronological narrative from scratch entitled, “Why do Digital PR people need to learn about Digital Analytics?”

Objectives and Key Results 114

Objectives and Key Results Campaign Referrals Gaming 114

Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

B2C 114

B2C Launch High impact Market share 114

Search Engine Land

FEBRUARY 6, 2024

Incrementality measurement. Yes, you need to focus on improving targeting and analytics without cookies, but don’t put the cart before the horse: a working website. LinkedIn: Incorporate CAPI B2B marketers know the challenges of a long sales cycle with multiple conversion events and many stages of a lead.

SQL 113

SQL Angle Campaign B2C 113

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales.

A/B testing 94

A/B testing Campaign Healthcare Cross-sell 94

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. This made call analytics enterprise-level expensive. Dig deeper: Does your organization need a call analytics platform? “If

Sales 92

Sales Clients Price Contact 92

Search Engine Land

SEPTEMBER 12, 2023

Website analytics. The connection between the data/analytics and PPC teams may have been limited in the past. However, it’s essential to establish a robust and ongoing relationship with your data/analytics team to ensure PPC success. Most PPC programs are measured on sales, revenue, ROAS, LTV and other value-based metrics.

Account management 140

Account management Gaming A/B testing Campaign 140

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? When should we measure micro conversions?

B2C 114

B2C Sports Referrals Non-Profits 114

Search Engine Land

FEBRUARY 23, 2024

Predictive analytics. Instead, the platform recommends collaborating with your Sales and Finance departments to identify more meaningful metrics. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. Real-time campaign optimization.

A/B testing 120

A/B testing Finance Campaign CRM 120

Martech

JANUARY 26, 2023

Data is raw, factual information that can be measured. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. It reflects an occurrence.

B2B 140

B2B Campaign Technology Technology 140

ConversionXL

JULY 28, 2021

Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. What is Google Analytics 4 (and why should you make the move)? Recommended events.

GTM 146

GTM Follow-up Technique Campaign 146

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. Google Analytics remains a cornerstone for tracking various metrics like traffic and engagement.

B2B 62

B2B Objectives and Key Results A/B testing Technique 62

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. Marketing, sales and customer success must be unified in the approach and share a common understanding of the customer. Good data allows for advanced analytics, which produces insights that lead to an informed strategy.

Growth 94

Growth Technology Technology Start-ups 94

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. These platforms offer advanced targeting capabilities and analytics, making it easier for businesses to measure the success of their campaigns and adjust strategies accordingly.

GTM 122

GTM B2B Technology Technology 122

Heinz Marketing

MARCH 3, 2023

Modern marketing also takes a data-driven approach, using analytics and consumer insights to create targeted campaigns that reach the right people at the right time. A key aspect of modern marketing is its ability to measure the effectiveness of campaigns in real-time.

Click Through Rate 102

Click Through Rate Campaign Technique Customers 102

Martech

FEBRUARY 13, 2024

Are you looking to increase sales leads, make customers more valuable over time or break into new areas? This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Which key goals will your marketing efforts affect?

Objectives and Key Results 94

Objectives and Key Results Cross-sell Strategize Retail 94

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. GA4 is the predominant tool for measuring website performance and user behavior. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA).

Legal 80

Legal Promote Campaign Trust 80

Search Engine Land

NOVEMBER 8, 2022

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4. That’s why you should care.

Referrals 98

Referrals Conversion Engineering Follow-up 98

Heinz Marketing

SEPTEMBER 24, 2023

PathFactory is a content engagement and analytics platform that helps B2B companies deliver personalized content experiences, optimize lead generation, and enhance content performance through data-driven insights. Sales Enablement In B2B, it’s crucial to provide sales teams with the right tools to close deals effectively.

User Experience 115

User Experience B2B Lead generation Campaign 115

Martech

APRIL 12, 2024

Program managers foster a holistic understanding of customer needs and market dynamics by bringing together teams from various departments, such as engineering, marketing and sales. Organizations ensure consistent messaging, strategic alignment, and measurable results by managing these activities as a cohesive program.

Product 105

Product Objectives and Key Results Strategize Technology 105

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Government 97

Government Campaign Conversion Technique 97

Highspot

DECEMBER 12, 2023

The key is to measure your direct impact on priority initiatives and correlate those to the business results that matter most to your C-suite. Here are data-driven tips to champion sales enablement investment and maintain buy-in from your C-suite. Since implementing Highspot, customers report a 2.3x

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

GTM 141

GTM Campaign Follow-up Start-ups 141

Martech

SEPTEMBER 26, 2023

Beyond profit, it’s about measuring smartness in spending, how much acquiring a customer costs and what they’re worth over time. Monitor, measure, modify. Picture a sales rep that never sleeps. Rake in the ROI Google Analytics. Marketing and sales teams are like that iconic duo, always in sync. Tweak to peak.

Campaign 118

Campaign Gaming Pitch Follow-up 118