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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?

B2B 108
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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?

B2B 106
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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Salesforce is arguably the best customer relationship management system for B2B companies. While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. What is Sales Acceleration? Table of Contents.

Sales 290
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10 Salesforce Adoption Tactics & Why They’ll Work for You

Veloxy

Veloxy is a powerful Salesforce automation platform for streamlining the sales process and accelerating sales cycles. It includes a Salesforce inbox sidebar, smartphone access, sales engagement, and Ai-power lead qualification. As a sales leader, you need more than a Top 50 sales software to improve user adoption of Salesforce.

Contact 189
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The Ultimate Guide to Field Sales Success in 2022

Veloxy

Learn how easy it is to become the highest-performing field sales professional at your company. Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. But what does tomorrow hold for field sales? Field sales is not dead!

Territory 244
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The Sales Manager’s Guide to Sales AI

Veloxy

Sales is near the the top of that list. The question now becomes, how does Sales Artificial Intelligence fit into all this? Does it really play a vital role in sales? Well, there are numerous ways that AI for sales can benefit a sales team. Does Artificial Intelligence in sales replace salespeople?

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Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.