Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 107

B2B Objectives and Key Results Strategize CRM 107

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Campaign 130

Campaign Technique Strategize Technology 130

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. Automation powered by AI is changing the face of marketing campaigns.

Growth 108

Growth B2B Customers Customer Relationship Management 108

Salesforce

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Here’s how you can learn more about email workflows and start automating today. Download the guide What is an email workflow in marketing? Another way to define an email marketing workflow ?

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. Building cohesion within marketing teams and aligning on goals and strategies leads to better execution and business results.

GTM 84

GTM Management Consulting Growth Pipeline 84

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.

Growth 110

Growth Customers Objectives and Key Results Teamwork 110

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Making sure you’re putting the right account in front of the right person at the right time requires a more dynamic approach to territory management.

Go To Market 83

Go To Market Territory Technique A/B testing 83

Partners in Excellence

APRIL 16, 2024

It involved interviews of senior sales executives. Each was a senior sales executive responsible for $100s of millions to billions in revenue. As I look to the future of our profession, with people like Inshal moving into sales careers, I have nothing but confidence about the future of our profession. Marketing, sure.

Sell 113

Sell Pitch Account management Up-sell 113

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. 5 steps to kickstart your product-led SEO strategy 1. The transformative rise of AI.

Product 108

Product Launch CRM Start-ups 108

Martech

MAY 16, 2024

Customer experience is solely the responsibility of the CX team’ Every department — from marketing to product development to sales — plays a role in shaping and delivering the customer experience. It’s not as commonly debated today, but many folks still believe that doing surveys is all you must do.

Customers 117

Customers B2C UX User Experience 117

Search Engine Land

JANUARY 4, 2024

Read on to learn Ani’s seven-step frameworks for building winning lead generation and ecommerce strategies in Meta’s automated landscape. leads that will actually convert into sales). ” “To do this, you need a well thought out strategy to ensure that your message reaches the right consumer.”

Objectives and Key Results 111

Objectives and Key Results Lead generation Campaign Up-sell 111

Veloxy

JULY 14, 2023

Sales route planning has evolved beyond basic navigation and emerged as the key to unlocking unparalleled time efficiency and maximizing results in the field. In the dynamic world of field sales, simply getting from client A to client B is no longer sufficient. What is a Sales Route Planner? What is a Sales Route Planner?

Territory 130

Territory Gaming Drivers/motivators Gambling 130

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels.

Teamwork 122

Teamwork Click Through Rate Campaign Retail 122

Martech

DECEMBER 13, 2023

If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. 3 takeaways for 2023 I’m fresh off an email industry conference with a ton of new ideas based on sessions I attended and discussions I had with marketers from some of the most well-known brands in the world. You’re the lucky ones.

A/B testing 122

A/B testing Strategize Retail Clients 122

APACSMA

MARCH 8, 2024

Introduction Sales leaders understand that segmented commercial operations pose a barrier to delivering an exceptional customer experience. Compounding this obstacle, sales operations leaders are tasked with navigating a turbulent economic landscape characterized by inflation, talent shortages, and disruptions in the supply chain.

B2B 52

B2B Sales Education Strategize 52

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. This ensures strategies are not just based on broad market trends but on real, tangible customer experiences.

Customers 100

Customers Growth Territory Legal 100

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Contract 70

Contract Objectives and Key Results Technology Technology 70

SaaStr

DECEMBER 17, 2023

What’s your core stack of apps today? Replayz.io – It autoscores sales calls according to our specific call frameworks with AI. This allows sales reps to get instant feedback and gives our frontline managers a tremendous amount of coaching scale. SalesForce Snowflake SalesLoft Gong Replayz.io

CRM 98

CRM Gaming Growth B2B 98

SaaStr

OCTOBER 10, 2022

The economic landscape of today differs greatly from what it was even a few short months ago. Create dynamic alignment on goals. From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Over the last three years, the United States economy has shifted drastically.

Quota 107

Quota Construction Growth Negotiate 107

SaaStr

JANUARY 31, 2024

billion of ARR last year, with a market cap of $25.7 As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. No one person or sales rep owns a piece of the pipeline. His answer? Pipeline, pipeline, and pipeline.

Pipeline 98

Pipeline Sales Up-sell Meeting 98

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). Go grab a celebratory cup of coffee!

CRM 116

CRM Contact Technology Technology 116

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Partners in Excellence

APRIL 10, 2024

But, too often, I see the equivalent of this problem in our GTM strategies and execution efforts. We see this everyday in our sales and marketing organizations. Sales enablement is providing high quality training. We can imagine sales enablement implementing a new skills development program. The parts would be 1.1″,

GTM 93

GTM Manufacturing Meeting Quota 93

Search Engine Land

APRIL 12, 2024

The partnership’s impact on brand management The significance of maintaining a positive brand image in today’s digital landscape cannot be overstated. However, with the new Google-Reddit partnership, the dynamics of brand management undergo a seismic shift. For Techify, this represents both an opportunity and a challenge.

Contact 117

Contact Trust Represent Follow-up 117

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024.

Strategize 119

Strategize Technology Technology Retail 119

Salesforce

OCTOBER 12, 2023

Using existing LLMs through APIs allows you to unlock the power of generative AI today, and deliver game-changing AI innovation fast. In this blog post, we’ll review the different strategies to work with LLMs, and take a deeper look at the easiest and most commonly used option: using existing LLMs through APIs. More on this later.)

Trust 138

Trust Engineering Government CRM 138

Martech

NOVEMBER 17, 2023

A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. It’s crucial to tailor it to the nuances of your organization, modifying the approach to best fit your team’s unique dynamics and goals. What does success look like for the whole company? Adaptation is key.

Teamwork 104

Teamwork Construction Trust Growth 104

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Get inspired today What is email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Veloxy

AUGUST 31, 2023

You’re not the only outside sales rep feeling that way. This article doesn’t list every outside sales strategy under the sun. These are tactics that have helped outside sales professionals grow their pipeline by 300% in one month. Here’s a mentality that top-tier outside sales gurus have.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

The Lost Book of Sales

JANUARY 30, 2024

n the fast-paced world of sales, mastering the sales process is more than a skill—it's an art. As sales teams navigate through the complexities of the sales cycle, understanding and leveraging each phase becomes critical. Sales professionals must stay abreast of the latest techniques and market dynamics.

Strategic planning 52

Strategic planning Technique Strategize Sales 52

The Lost Book of Sales

JANUARY 30, 2024

n the fast-paced world of sales, mastering the sales process is more than a skill—it's an art. As sales teams navigate through the complexities of the sales cycle, understanding and leveraging each phase becomes critical. Sales professionals must stay abreast of the latest techniques and market dynamics.

Strategic planning 52

Strategic planning Technique Strategize Sales 52

APACSMA

MARCH 8, 2024

This shift not only affects marketing, sales, and customer service but also has a significant impact on sales enablement. Sales leaders see that fragmented processes hinder customer experience, while sales enablement faces challenges adapting to economic turbulence.

Technology 52

Technology Technology Strategize Sales 52

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

B2B 128

B2B Government Technology Technology 128

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 129

GTM Market share Growth Technology 129

Salesforce

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Our ecosystem grows and shifts as the jobs and technologies of today and tomorrow come into focus. Level up with the Marketer Career Path. Get started with a free Trailhead account.

Click Through Rate 98

Click Through Rate Campaign Launch Start-ups 98

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120