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Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market?

SaaStr

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. But someone else out there is selling a product to at least similar buyers. I’ve lived it.

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Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers?

SaaStr

Raise prices on existing customers, Doesn’t help if you are growing quickly. Raise prices on new customers, Forces you to deliver more value. Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers? My vote: don’t raise prices for existing customers. 1m in Year 2.

Price 92
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Vertical SaaS companies spent $1.76 Adjust your product as needed without overhauling your entire roadmap.

Growth 116
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Dear SaaStr: For High Dollar Vertical SaaS, Does The First VP of Sales Need Domain Expertise?

SaaStr

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? For highly transactional sales, ignore this advice.

Niche 108
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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

SaaS buying has changed. As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. SaaS Market Snapshot In Q1 of 2023, Vendr gathered data on SaaS Spending and yielded some pretty interesting results.

Price 94
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10 Tips For Successful Sales Funnel Development

ClickFunnels

The post 10 Tips For Successful Sales Funnel Development appeared first on ClickFunnels. Wondering how to develop a powerful sales funnel? We will share tips that can help you get more leads, make more sales, and increase your revenue. Ready to take your sales funnel to the next level? 1 Use the Value Ladder Sales Funnel.

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Discounts, Expiring Deals, and Urgency: Understanding Human Behavior in Sales

SaaStr

I’m not that great at sales myself (not really), but I am a student of it. A few things I’ve observed about human behavior, negotiation, and good and bad sales processes in SaaS: Customers that expect a discount really expect a discount. It’s easier to mark up the pricing a bit. Context is critical. So, be cool.