Remove cash-flow
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7 Simple Steps to Getting to Cash-Flow Positive Faster (in SaaS)

SaaStr

There are pros and cons to being cash-flow positive. In an ideal world, you’d experience both hyper-growth, and free cash flow from almost Day 1. The reality is though, in SaaS, especially if you are primarily sales-driven, that’s often gonna be tough. Sales reps hate, hate, hate this.

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WITCE Wednesdays — Cash Flow Statements

A Sales Guy

In the end, cashflow statements are to designed to provide insight into the “cash” moving in and out of the business. The problem with that is, the P&L statement only addresses what is “owed” or “earned” not necessarily the cash transaction. We’ve seen the P&L statement.

Finance 105
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Using Cash Flow as a Sales Prospecting Tool

The Sales Hunter

Far too many salespeople are willing to give in and give a new customer a discount thinking it’s what is needed to close a sale. If you find yourself in a situation where you feel you have to offer a lower price to close a sale, try instead offering the customer extended payment terms. ” Sales Motivation Blog.

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The marketing ROI problem has its roots in marketing culture

Martech

Even if you achieve perfect sales attribution (direct and indirect), it still is not earnings or profit and not all marketing exposures are trackable. Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency.

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4 Best Strategies if You Have to Discount Your Price to Create Cash Flow

The Sales Hunter

A lot of salespeople and small business owners will say they need to discount their price to get a sale. They claim they need to do it to generate cash flow to allow them to stay in business. When you discount your price to create cash flow, you’re doing a couple of things. ” Sales Motivation Blog.

Price 77
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Dear SaaStr: What Is The Optimal Structure of an Initial SaaS B2B Sales Team?

SaaStr

Dear SaaStr: What Is The Optimal Structure of an Initial SaaS B2B Sales Team? Where, roughly speaking, each sales rep brings in at least 4x-5x the total compensation they take out. The sales-driven SaaS companies that are very capital efficient generally end up at 4x-5x or greater as a ration of average quota attainment / average OTE.

B2B 88
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Do You Use Cash-Flow Pricing? Stop It!

The Sales Hunter

You may not have had the term “cash-flow pricing,” so let me explain. Cash-flow pricing is a term I use to describe desperate salespeople and business owners who feel it is better to get a sale that will yield little to no margin than it is to get no sale at all. ” Sales Motivation Blog.

Price 63