RingDNA

MAY 16, 2025

Cross-sells can occur during the sales process or later in the customer lifecycle, especially when new needs are uncovered. For example, a sales rep speaks with a customer ready to buy a basic software package. Today, the best sales teams use data and conversation intelligence to drive their upsell strategy. That’s upselling.

Cross-sell

Salesforce

SEPTEMBER 16, 2024

Provides usage and sales data: With this model, you can more easily track how your product is used. The detailed data allows you to see patterns more easily that can help you improve your product and sales strategies. Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units.

Price

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

GTM

SaaStr

MAY 26, 2025

perplexity_ai 's CBO @dmitry140 + @samdblond on AI in Sales: You Must Move Much Faster – No excuse to not be moving much faster than 12 months ago – Every question you'd ask in a meeting you can just ask an AI in advance. “What are the biggest challenges Company X is facing right now? No excuses.

X-functional

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

GTM

Salesforce

MAY 20, 2025

We have created a standardized evaluation framework designed to measure AI assistants effectiveness across four core enterprise domains: healthcare appointment management, financial transactions, inbound sales, and e-commerce order processing. appointment scheduling, credit card services) with unique functions and data schemas.

E-commerce

Sales Hacker

APRIL 4, 2025

Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. In this newsletter: The GTM AI Operating System (GTM AI OS): A new architecture emerging across sales, marketing, CS, and product. Not through more software, but through system design.

GTM

Search Engine Land

SEPTEMBER 23, 2024

This can severely affect business visibility, lead generation and sales. Overall, you may need a hierarchy of goals here that covers: Website Goal: Generate more leads/sales. Audience questions We want to start by simply identifying the different audiences: men, women, students, Gen X, Millennials, etc. Generate leads.

Objectives and Key Results

Heinz Marketing

JULY 22, 2025

In our last post , we explored how sales velocity can serve as a starting point for forecasting marketing’s revenue impact. True story: fewer than 25% of sales teams achieve 75% forecast accuracy or higher. Even worse, less than half of sales leaders trust their own projections. When forecasts miss, CFOs must act.

SQL

Sales Hacker

AUGUST 11, 2025

Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. Watch: [link] 26:10 — Launching the experimental enterprise sales team and the patience it took to scale it.

GTM

Salesforce

DECEMBER 20, 2024

This is useful for people who may be looking at a record with little context, like when a new sales rep is assigned an existing account or opportunity and wants to learn about their previous engagement with their company. Agentforce can summarize records and their history. Examples of Agentforce Actions listed in Setup.

X-functional

Sales Hacker

MARCH 4, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. is we looked at what product signals tended to indicate that somebody was ready to talk to sales.

GTM

Highspot

FEBRUARY 20, 2025

Key Takeaways Reps who anticipate sales objections and approach them strategically build stronger relationships and close more deals. Remain prepared because 60% of customers say “no” four times before finally accepting a sales offer. Sarah, a seasoned sales rep, was close to sealing the deal. Sound familiar?

Objection handling

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. And when you were at ramp, you actually built out the growth function there and. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now.

GTM

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. The first one, I know my sales cycle. Fred Viet: Yeah, we hope so.

GTM

Sales Hacker

JUNE 24, 2025

From viral LinkedIn content and founder-led dinners to the now-infamous “donut drop” strategy, this episode is packed with practical, first-principles GTM plays you won’t find in a sales playbook. Both Centari and Atrix AI scaled founder-led sales by hiring a Chief of Staff to operationalize and extend GTM efforts.

GTM

SaaStr

JUNE 9, 2025

Sales Tools : Reps still love their CRM but use AI for email sequences, call summaries, and lead research. Stealth churn is insidious: Leading indicators lag : Usage drops months before renewal impact shows up Expansion dies first : Why upgrade when you need less functionality? Same CSM relationship, half the ticket volume.

Customers

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. ’cause you have some feature function. They know are they building talent?

GTM

Salesforce

OCTOBER 29, 2024

We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution. We also brought in our implementation partner for Sales Cloud, because we knew they could help us think through what we wanted to do. Implementation. Integrations. Strategic roadmap.

Service

SaaStr

JUNE 12, 2025

But asking ChatGPT about our sales performance? Users can interrogate their entire sales and marketing operation through natural language, getting insights that would take hours of dashboard navigation to uncover. Never will be. I appreciate our CRM, it’s just as the “CEO”, the “boss”, it’s not worth my time. That I’m now all-in on.

B2B

Sales Hacker

AUGUST 5, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. AI SDR agents are changing the future of sales.

GTM

Sales Hacker

MAY 20, 2025

He’s one of the most experienced operations leaders with 20 plus years of experience building and scaling teams across rev ops, sales ops, and marketing ops. I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. N Welcome to the podcast. Excited to be here.

GTM

Sales Hacker

JUNE 10, 2025

With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “

GTM

Martech

JUNE 27, 2025

” “Hit a ROAS of X.” Then, build systems — sales enablement, CRM automation and lifecycle campaigns — to introduce the rest of the product portfolio after that initial traction. If the direction given is “Hit X ROAS,” it’s fair to ask: “What problem are we solving for?

X-functional

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. What did you wish more CROs, VPs of sales, your counterparts on the revenue side knew about how to communicate? I can’t name the company, but where the VP of sales.[00:11:00] 26:59 The commoditization of funding.

GTM

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

GTM

Sales Hacker

JUNE 3, 2025

Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales teams, and bring new ad products to market. He spent over 15 years building and scaling sales and business operations.

GTM

Sales Hacker

FEBRUARY 18, 2025

Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. Discussed in this Episode: When to hire your first account executives Key traits to look for in early sales hires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep?

GTM

Sales Hacker

AUGUST 8, 2025

Prompt to try: Build a fully functional ROI calculator for a B2B SaaS selling to CFOs. Prompt to try: Based on this combined dataset – 6 months of CRM exports, sales call transcripts, and win/loss notes – identify the 5 biggest factors affecting close rates.

GTM

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.

GTM

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing.

X-functional

Sales Hacker

JULY 18, 2025

best AI email tools for sales teams”). Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them. It’s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy. Optimize a single page: FAQs, author bios, schema, and clear prompt-style header.

Gaming

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. And so the ops team I think is going to be increasingly important in the role of a business as it relates to whatever function you’re sort of re-imagining with, with ai.

GTM

Martech

APRIL 16, 2025

What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. Basic automation may get the job done but be cautious of key red flags: Lack of clarity : No clear explanation of how AI functions within the product. If so, how often?

Price

Sales Hacker

APRIL 22, 2025

Then being able to see the vision of like, oh my gosh, I didn’t even think I could use AI to do X, Y, Z. use cases, whether or not it’s for a function, it’s for a vertical. Productivity and efficiency and like, I wanna be better at my job, or I wanna be better at X, y, z, like the gym effect as we were calling it.

GTM

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. Wonderful question.

GTM