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Selling IS A Service

Partners in Excellence

It seems the world is migrating to an “As A Service” model. Then there’s the SaaS selling model–not applied strictly to Software (cloud or otherwise) that seems to be all the rage. But I’d like to leverage the concept in a different way, suggesting that, well executed, Selling IS a service.

Service 84
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Why New Reps Should Sell a Commodity

Iannarino

As a new sales rep, you might want to sell a product that is unique and special. You might believe it would be even better to sell something with no available alternatives. While selling a differentiated product or service might bring you easy success and commissions, it will stunt your development as a salesperson.

Sell 278
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Mastering the Art of Selling Value—Strategies for B2B Salespeople

Iannarino

Many salespeople believe they are selling value when they are really selling their products and their services. This is the result of a legacy approach to selling that teaches salespeople that their company and their offerings create value. You should avoid this approach to sales.

Sell 275
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There Is No Demand Generation

Iannarino

Unless you show up to work to find a long line of people outside the front door insisting that you sell them your product or service, there is no demand. There is no such thing as demand generation. But don’t worry, you need not create demand, as humans already have desires, needs, and fears.

Up-sell 266
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The State of XaaS Sales 2022

Technology as a service (XaaS), sold on a subscription basis, is rapidly becoming the dominant go-to-market model in the industry. Sell outcomes. Many companies have been on a journey to transform and optimize their sales organizations for XaaS, but the clock is ticking, and the runway for making these changes is shortening.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career.

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Lead scoring for existing customers: Best of the MarTechBot

Martech

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Context) You head lead generation for a national B2B financial services firm.