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Advanced Google Ads tracking for local service companies

Search Engine Land

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.

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Oracle announces Guided Campaigns and boosts customer service with genAI

Martech

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Targeting Account generates target, engagement and content recommendations based on precious campaign success data.

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What Is a Customer Service Star? Find Out What Top Trailblazers Told Us

Salesforce

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community?

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3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency.

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How To Get Started With Customer Service Automation

Salesforce

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Here’s what you need to do to set yourself up for success. That’s where a service workflow process map comes in.

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Reminder – Google is turning off all Universal Analytics services and APIs

Martech

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. What is changing?

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4 Customer Service Metrics You Should Measure

Salesforce

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. It’s what every successful company tracks and monitors to improve service quality – and quality is imperative.

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