Hubspot

AUGUST 6, 2013

And sometimes even popping on over to Sales and Customer Service and asking them, "Hey, what kinds of questions do you get all the time?". just what is a landing page? What Is a Landing Page? Let''s answer that by first establishing what a landing page is not. You know, they''re all pages on which one might "land.".

Entertainment 75

Entertainment Price Conversion Trust 75

Search Engine Land

FEBRUARY 28, 2023

We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products. By experimenting with ORM and SEO tactics, we captured the negative PAA and had Google pull a new, positive answer from our client’s FAQ page.

CTR 94

CTR Clients Click Through Rate Education 94

Search Engine Land

OCTOBER 26, 2023

.” With search themes, Performance Max can go beyond using assets, feeds and landing pages to predict campaign-level performance. Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer.

Campaign 121

Campaign Launch Promote Engineering 121

Search Engine Land

APRIL 16, 2024

As far as different teams go, your brand or client’s sales and customer service teams have a wealth of real-time information about customer questions, issues, use cases, challenges, etc. If the data you’re collecting is valuable enough for your campaigns, you may even consider offering small gift cards or rewards. See terms.

CTR 110

CTR Growth Campaign Service 110

Salesforce

OCTOBER 21, 2021

Customers use more self-service options while reducing physical interactions, including buy-online-pick-up-in-store (BOPIS), contactless delivery, and curbside pickup. With fewer in-store interactions, CSPs need to ensure they can deliver superior customer service across the digital channels customers prefer.

Retail 98

Retail Service Appointment Education 98

Search Engine Land

JANUARY 17, 2024

Landing pages. Product or service pages. Build it out with product pages, landing pages and an About us page that clearly and attractively states who you are, your target audience and why they should choose you above the competition. Your owned, first-party website (i.e., Event announcements. Company news.

Entertainment 122

Entertainment Engineering Presentation Education 122

Search Engine Land

FEBRUARY 19, 2024

Futureproofing for increasingly visual SERPs in 2024 involves: Enhancing your landing pages to include various elements like images, hours of operation, address, FAQs, video, PDFs, reviews, etc. Your audience would also want to know what products/services are offered at that location. Use AI tools judiciously.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

MARCH 6, 2024

Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

Salesforce

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Service 52

Service Customers CRM Technology 52

PandaDoc

MAY 8, 2023

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. Zendesk ) 78% of customers will forgive a company for a mistake if they receive excellent service.

Service 52

Service Product Customers E-commerce 52

Search Engine Land

NOVEMBER 30, 2022

Google has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews and promising first-page rankings. If anyone claims they are calling on behalf of Google and demands that you pay money for a free service, just don’t. Why we care.

Engineering 100

Engineering Networking Contact Service 100

Search Engine Land

DECEMBER 7, 2023

Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). Google deprecated FAQ and How To listings within the search results and no longer reports on their visibility in the Search Console. However, FAQ content still plays a pivotal role in populating SGE content.

Niche 130

Niche User Experience Real Estate CTR 130

Search Engine Land

SEPTEMBER 6, 2023

Prompt: Tell me all the points I need to follow to make an EEAT SEO-optimized contact us page Answer: To create an EEAT (Expertise, Authoritativeness, Trustworthiness 1 ) SEO-optimized Contact Us page, consider the following points: 1. This can include FAQs, customer support information, or links to helpful resources.

Contact 128

Contact User Experience Engineering Trust 128

Lead Fuze

JULY 24, 2023

To make this possible involves designing engaging landing pages and forms as well as crafting compelling calls-to-action (CTAs). How can you tailor your products or services to meet these requirements? Do you know how to generate leads and convert them into sales? What are their needs? Their preferences? video vs written articles).

Sales 52

Sales Profit margin Follow-up Contact 52

Search Engine Land

OCTOBER 17, 2023

Reverse-engineering a competitor’s FAQs This lets you see potential important topics to address with your brand’s differentiators in mind To do this, go to Ahrefs’ Site Explorer , drop in a competitor domain, and then go to the Organic Keywords report. Poor customer service? Ahrefs Ahrefs is a great source of info for: Search traffic.

Angle 122

Angle Strategize Strategic planning Territory 122

Beeketing

MAY 19, 2021

Gone are the days when customers had the patience to wait on phone calls or emails for customer service requests. Today, social media is the most prominent and powerful customer service tool. That said, customer service on social media can be tricky. Why is Social Media Important For Customer Service?

Service 64

Service Customers Follow-up Conversion 64

Search Engine Land

MARCH 18, 2024

This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single page. We want to optimize your homepage, a product, service or content, so all search terms should relate to this single item.

Promote 111

Promote Strategize Engineering Niche 111

Search Engine Land

APRIL 2, 2024

Optimize your knowledge base for search engines and humans A knowledge base is a self-service resource that empowers users to learn at their own pace by anticipating FAQs and providing solutions. Avoid thin content: If you find yourself creating a lot of pages with short answers, your page indexation might begin to suffer.

Customers 82

Customers Real Estate Education Conversion 82

Hubspot

OCTOBER 10, 2023

Other subscription billing software FAQs 10 Best Subscription Billing Software HubSpot Get started with HubSpot Payments. Price: HubSpot charges a percentage of each transaction, so you only pay for the service when you use it. What are the 10 best subscription billing software? Price: Free.

E-commerce 77

E-commerce Price Clients CRM 77

Martech

MAY 9, 2024

Them checking original against translation on all the pages versus them translating, it doesn’t cost much less. We are training different assistants for different use cases, for example FAQ assistant, general knowledge assistant, customer service assistant and so forth. We also have something we call “orchestrator.”

Appointment 79

Appointment Technology Technology Follow-up 79

Lead Fuze

JUNE 26, 2023

We’ll discuss understanding your target market and unique selling points, determining pricing structures for services offered, and building brand presence across multiple platforms. Furthermore, you’ll learn about hiring professionals for quality service delivery including accountants’ role in financial management.

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Search Engine Land

DECEMBER 15, 2022

” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version. Clarified guidance on ‘Finding Who is Responsible for the Website and Who Created the Content on the Page’ for different webpage types. Double-E-A-T. ” What else was updated.

Trust 117

Trust Follow-up Engineering Service 117

ClickFunnels

DECEMBER 27, 2022

The post 3 Awesome E-book Landing Pages That Convert Like Crazy appeared first on ClickFunnels. The answer is simple: you should create a landing page for it and then drive traffic to it with paid ads. This enables you to then sell your products and services to them via email. So you have an ebook. Need some inspiration?

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

ClickFunnels

JANUARY 28, 2022

However, assuming you don’t have a team already on your side, you could quite literally take a page out of Tim Ferriss’ book ( The 4-Hour Work Week) and hire a virtual assistant to keep track of user feedback. As noted earlier, you may need to hire a service or virtual assistant to pull this off; however, consider the risk versus the reward.

Launch 244

Launch Sell Represent Sales 244

Cerebral Selling

JANUARY 23, 2023

For example, a simple FAQ (Frequently Asked Questions) section on your pricing page can help explain the difference between the various packages you offer and the type of customer that would be a better fit for one versus another.

Objection handling 201

Objection handling Cross-sell Price Up-sell 201

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. But there could be serious dangers lurking under the surface of generative AI.

Niche 99

Niche Price Technology Technology 99

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine.

A/B testing 122

A/B testing Engineering Launch Drivers/motivators 122

Search Engine Land

MAY 15, 2023

Page speed : Fast sites make for happy users. Indexing To understand your site, they have to be able to read the content of the page. Link structure To index your content beyond the home page, you need internal links that the search engine can crawl. The pages are documents in the folders. We have services.

Engineering 104

Engineering Click Through Rate Follow-up Service 104

Salesforce

JANUARY 8, 2024

Do you need to optimize product detail pages ? Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. UGC can be used on product pages and in ads, as well. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

NOVEMBER 22, 2023

Dig deeper: How to manage and optimize local listings for SEO Websites and local landing pages Your client’s website is a vital channel to share information about the business. The website should include valuable information about the business, such as where it’s located and the products or services that will be offered.

Niche 120

Niche Promote Campaign Launch 120

Lead Fuze

MAY 26, 2023

Description: Craft a concise yet informative description that highlights your services and expertise. Ensure each story highlights unique aspects of your services while emphasizing tangible results achieved for the client. Contact details: Include accurate phone numbers, email addresses, and website URLs.

Promote 90

Promote Niche Referrals Clients 90

ConversionXL

SEPTEMBER 23, 2020

Services like JustUno give ecommerce sites an easy way to implement similar banners and message bars. This can be a standalone page or you can include it in your existing help center or FAQ page, so long as customers can easily find the information. Target got creative and took gift inspiration a step further.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

MARCH 1, 2023

Google tightens FAQ markup guidelines, disallows repetition of questions and answers 2020: Repeating the same question and answer in multiple FAQ pages on your site would put you in violation of Google’s guidelines. By contrast, 125 big brands were using the site to market their products or services.

E-commerce 88

E-commerce Engineering Education Networking 88

Search Engine Land

JULY 10, 2023

For a search engine to understand content that’s powered by JavaScript, it has to crawl and render the page. It’s not a given that a page will get rendered, even if the crawler sends it to the rendering queue. If it chooses not to render the page, or it can’t render the content properly, it could be an issue.

Engineering 101

Engineering User Experience Follow-up Clients 101

Lead Fuze

AUGUST 29, 2023

Traffic Analysis: Understanding Your Audience Better Analyzing web traffic goes beyond simply counting page views—it involves understanding how users interact with the site’s contents over time. What can content marketing generate? How can you generate leads from social media marketing?

Lead generation 97

Lead generation Strategize Promote Trust 97

Lead Fuze

JUNE 26, 2023

We will explore how to define your service range from content creation to lead generation strategies and discuss effective financial management techniques for your agency including regular invoicing and pricing strategies. Conclusion Defining Your Service Range These could include content creation and lead generation.

Legal 98

Legal Lead generation Finance Technique 98

Search Engine Land

FEBRUARY 15, 2023

Your services and products. We have seen a significant impact in discovery traffic by adding location-based events with schema or FAQs. All forms of content, including videos, FAQs, relevant images, PDFs, and expert advice should be included in the helpful content strategy. What to expect. Customer testimonials.

Objectives and Key Results 94

Objectives and Key Results Commission Entertainment Engineering 94